Nice review of my Futurist Presentation & Speech in Trinidad

Judette Coward Pugliesi has a nice review of my recent gig in Port of Spain Trinidad, here. There is some good stuff in here that is worth quoting:

"Leo(n)hard stopped short of  saying that traditional media was dead preferring to hint  traditional thinking was  state of mind whose biggest  limitation was a lack of creativity..."    Very astute conclusion indeed.
"What we are witnessing today is a drastic departure from the old days of top-down TV culture to one that allows for consumer participation and self expression. “We are no longer content with being consumers of media,  we actually want to be part of it, influence it, change it and yes even create it... explained the futurist"

This summary is the best part of the review - nice to my fanciful slides condensed into a few lines:
"Here is the conundrum for marketers; how to get the attention of the now all powerful consumers in a noisy and fragmented market place?  Leo(n)hard gave the following tips that were brilliant because of their simplicity. I took note of them because they can be easily implemented as part of any strategy. He advised marketers to:

• Make open communications a must      
• Shift marketing online to video, social networks and mobile media
• Maximise Google juice; it is crucial to digital branding
• Ensure the customer experience online is seamless and engaging
• Capture metrics and data 
• Make content free or customers will click your company into oblivion.

My slideshow and PDF downoad is here.  Final comment (and extension..;)