Tag Records: New Label Promotes P&G's Body Spray (NPR Music podcast). Brands + Bands = The Future?

Listen to this podcast Tag Records: New Label Promotes Body Spray : NPR Music. The trend to have brands get directly involved with music (i.e. the artists) is everywhere, see Bacardi & Groove Armada, Red Bull Studios etc. Techdirt comments on the Tag project: "Rather than bringing on a big name star to "endorse" its product, Tag Records has signed a relative unknown, and is basically promoting both this new musician, Q, and the body spray at the same time. The music doesn't necessarily directly promote the body spray, but the promotions go hand in hand, and there is no real border between the content and the advertising. If the content itself is good content, it doesn't much matter. And, it appears that other brands are following suit. The radio clip notes that the energy drink Red Bull is apparently building its own studio to do the same thing. To some extent, it's no surprise that Def Jam would recognize this as a direction to go in: we pointed out in the past how a bunch of hip hop music execs were way ahead of the curve in recognizing new business models where the music itself is part of the promotion for something else..."

Comments

[Andy Zain]

Gerd,

In addition to your post, pls check out www.kfcmusic.co.id

KFC in Indonesia is pioneering band + brand since 2 years ago. They have successfully grown local indie artist, promote them together with 'fried chicken', and launched few hits albums. Songs and video clips are heavily promoted in-store as well as the artist being used in KFC TV advertisements. You won't be surprise that you also being offered to buy music CD when you dine any of the 250 KFC outlets in Indonesia.