The Future of Business, Marketing and Communications - my presentation at the Future Event in Trinidad, today (Oct 8, 2008)

I had the privilege of doing the keynote speech at a Futurist Event here in Port of Spain, Trinidad, today. The event was organized by Rostant Advertising and also featured Jeff Swystun, Chief Communications Officer of DDB (NY), talking about The Swarm, and Jeroen Matser, Strategy Director at TribalDDB London. Both delivered very powerful speeches that I hope will be available online, soon as well; plus I think there will be video footage of most speeches, too... stay tuned! Blogger and Trini Digerati Mark Lindersay wrote a nice preview of the event here (thanks Mark!), and some more thoughts from my interview with Mark are here.

The topic:  The next 5 years in Business, Media, Society and Culture: trends and opportunities in our immediate future. The details: I talked about the massive disruptions that are a result of the explosive global popularity and ever-faster adoption of the Internet and the resulting cultural, economic and societal changes. When everyone is connected at very high speeds, everywhere, all the time, for almost-free, on 100s of different devices, and the 'people formerly known as consumers' gain even more power with every mouse click, what does that do to traditional business processes and marketing strategies, to established economic value chains; and how will products or services be sold in the future?  What will change, when and how, and where are the next real opportunities? How to (re)invent the future? 

Here's the PDF with most of the slides (3MB, 40+ pages) Future_business_leonhard_trinidad_oct_8_2008.pdf

A quick note to everyone that attended: please check out my 30+ other presentations, as well, both on this blog and on Slideshare.  Photo: the Rostant Advertising team and the 2 other speakers (me taking the pic;)