The Future of Content: Free, Shared...Paid? My presentation at FICOD 2008 in Madrid

FICOD was an amazing event!  Co-organized by Saatchi & Saatchi  Spain (flawlessly done, btw) and sponsored by Red.es (a division of the Spanish Ministry of Industry i.e. the  government) to discuss digital content issues, FICOD brought together 1000s of very keen, informed, open, and communicative people - this was Spain at it's best. An event like this is urgently need in all European countries!

And yes - the food was incredible, too, I highly recommend 'El Rabano' near the Palace Hotel where I had some amazing pescado [fish] dishes last night.

Anyway, El Pais wrote a nice comment after my presentation and a subsequent interview, here, English (Google) auto-translation is here. As promised, here is the PDF with most of my presentation (4.8MB low-res, high res-version to follow via Slideshare)  future_of_content_free_shared_paid_gerd_leonhard_at_ficod_.pdf.

My key messages:

• Less control will bring more success and more income for the content creators
• Selling copies is a seriously declining business, selling access and attention is an exploding business
• The traditional insistence on strictly enforcing pre-Internet copyright regulations is right and logical by the law (and good for lawyers), but really bad for future income - we must move beyond the 'sacrosanct copyright' idea to a new business model based on revenue sharing for all kinds of usages of content.
• We don't need to compete with free - we sell many other valuable things apart from the copy!
• A world of no permission is a world of no income
• The copy economy becomes the share / access / usage economy

Future Of Content Free Shared Paid Gerd Leonhard At Ficod 08

View SlideShare presentation or Upload your own. (tags: ficod madrid)

I was quite fired up for this topic since I had already spend the last 2 days at FICOD, with many good conversations happening, and watching the always-on Chris 'Longtail' Anderson and simply-brilliant 'kiwi' Kevin Roberts (CEO of Saatchi) give their keynotes, as well. All very good stuff!

The FICOD twitter channel is here (in Spanish), and their (video)blog is here. Hopefully they will have videos up soon, as well. A FICOD blog interview with me is here, more blog coverage of my talks (also did a lively panel there, yesterday;) at HoyTecnologica here.

Update: FICOD 2008 Video of my speech (dubbed in Spanish!)

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