Video: Lose Control and Gain Audience (Audiences 2.0 event)

This is a short video clip with a summary of my presentation at the Partnerships 2.0 event in Scotland, in October (where I was speaking for the Scottish Arts Council, more details and PDF here). A quick summary:

• The future of content is digital (of course) and decentralized
• The rise of Broadband Culture means we lose control over what people 'copy' and do with our content
• Protecting our creations is pretty much 'mission impossible'
• We need a boat to float down the digital river - not throw sticks in it
• It's the crowd and the cloud!

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