eMarketer's Predictions for 2009 (good read & think)

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As usual, some good stats and trends here: eMarketer's Predictions for 2009 - eMarketer. Most of it is good news, I think.

The nuggets:

• Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million
• Search marketing spending will grow by 14.9% in 2009, to $12.3 billion. Search marketing is not recession-proof, but it is recession-resistant.
• Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate.
• Online retail sales (excluding travel) will grow by only 4% in 2009—the first full year to feel the impact of the economic crisis.
• E-commerce will be a growing revenue stream for social network sites. Expect both MySpace and Facebook to enhance their self-serve advertising systems to allow consumers and businesses to buy and sell real-world goods and services.
• Traditional Media: Continues Hurting: Newspaper advertising will continue to decline in the new year more than any other medium. Industry-wide cutbacks will continue, and there will be some consolidation.
• The 800-lb. online video gorilla, YouTube, announced in Q4 2008 that it would carry full-length television programs supported by ads. Expect to see similar properties compete with it in 2009.

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