Global Ad Recession: tough future for newspapers, magazines, radio (TV?)

Read: MediaPost Publications - Online Will Continue To Expand Amid '09 Global Ad Recession - 12/08/2008.

"Online will be the one bright spot in what will otherwise be the worst advertising recession since 2001, two of the industry's leading forecasters predicted in new reports released early this morning. While online ad spending growth will have its slowest year of growth yet since it climbed out of the last ad recession, it will still grow at rates that would seem healthy for the other major media. WPP's GroupM unit projects online ad spending will expand 10% in 2009, a marked dip from its 22% rate of growth in 2008, but still a double-digit rate of expansion amid a global economic ad recession. Publicis' ZenithOptimedia Group predicts it will fare even better, expanding 18% in 2009"

Related to this: what IS the Future of Content in 2009? Stand by for my next posts...

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