The Future of Media & Content: my presentation at the TIME 2008 conference in Istanbul
Update: Audio Recordings of my talk - stream or download the MP3s
Note: it starts in Turkish but I speak English after about 2 minutes
It was a great pleasure to speak at the an
nual TIME conference in Istanbul (Turkey). TIME is a yearly event that brings together several hundred people from the content, telecom, media, print, publishing, Internet and and advertising industries. I was invited via a Pho-List connection with Mehmet Guelez who works at Mueyorbir, the Turkish Music Performers Collection Society. The event was organized and sponsored by InterproMedia. I had been to Turkey before (and had really enjoyed it), but had not spend much time in Istanbul yet, so this was a great opportunity to do so, and to check out the wide variety of people, cultures, music and food that Istanbul has to offer - I definitely enjoyed myself, and learned a lot, as well. Istanbul is definitely well worth a visit!
Here are some key points from my rather lengthy but hopefully still entertaining 60+ minutes talk (hopefully we can get the video online, soon, as well, so you can indulge in that, too):
- Why telecoms and content owners have to work together to develop a new content business model (and what it could look like)
- The consequences of 3G- and Wimax- powered mobility on the content industries
- How Advertising 2.0 and the future of content are intertwined, and what role a new kind of advertising approach could play in content commerce
- How the traditional, western 'copy economy' is shifting to the access, service & sharing economy, and what the corresponding new business models could look like
- Why the flat rate for music and 'Music Like Water' is the solution for the current conundrum, what it means, and how it could work
- Why we (i.e. both the telecom industry and the content industry) cannot succeed by focusing on Control as the main factor of content monetization - and what else could be done, instead (yes... it's more than a few slides)
Here is the low-res PDF (6MB ~50 pages): future_of_media_and_content_gerd_leonhard_time_08_istanbul.pdf Download the high-res version via Slideshare (below), or embed the slides in your blog!
