The Future of Media & Content: my presentation at the TIME 2008 conference in Istanbul

Update: Audio Recordings of my talk - stream or download the MP3s

Gerdleonhard1 TIME

Gerdleonhard3 TIME

Gerdleonhard2 TIME

Note: it starts in Turkish but I speak English after about 2 minutes

It was a great pleasure to speak at the annual TIME conference in Istanbul (Turkey). TIME is a yearly event that brings together several hundred people from the content, telecom, media, print, publishing, Internet and and advertising industries. I was invited via a Pho-List connection with Mehmet Guelez who works at Mueyorbir, the Turkish Music Performers Collection Society. The event was organized and sponsored by InterproMedia.  I had been to Turkey before (and had really enjoyed it), but had not spend much time in Istanbul yet, so this was a great opportunity to do so, and to check out the wide variety of people, cultures, music and food that Istanbul has to offer - I definitely enjoyed myself, and learned a lot, as well. Istanbul is definitely well worth a visit!

Here are some key points from my rather lengthy but hopefully still entertaining 60+ minutes talk (hopefully we can get the video online, soon, as well, so you can indulge in that, too): 

• Why telecoms and content owners have to work together to develop a new content business model (and what it could look like)
• The consequences of 3G- and Wimax- powered mobility on the content industries
• How Advertising 2.0 and the future of content are intertwined, and what role a new kind of advertising approach could play in content commerce
• How the traditional, western 'copy economy' is shifting to the access, service & sharing economy, and what the corresponding new business models could look like
• Why the flat rate for music and 'Music Like Water' is the solution for the current conundrum, what it means, and how it could work
• Why we (i.e. both the telecom industry and the content industry) cannot succeed by focusing on Control as the main factor of content monetization - and what else could be done, instead (yes... it's more than a few slides)

Here is the low-res PDF (6MB ~50 pages): future_of_media_and_content_gerd_leonhard_time_08_istanbul.pdf  Download the high-res version via Slideshare (below), or embed the slides in your blog!

The Future Of Media And Content Gerd Leonhard at TIME 08 Istanbul

View SlideShare presentation or Upload your own. (tags: turkey time)

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