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January 05, 2009

2009 predictions and trends: sharing some good links

Engaged users paying with attention

Image by gleonhard via Flickr

I am using Twitter to share links pretty much on a daily basis. However, if you are not (yet) into Twitter and just want to follow what I write in my blog posts, here are a few links that I think are worth sharing as we move into the new year:

Steve Rosenbaum at AO: 2009 - 5 Trends That Will Change Media | AlwaysOn. Great stuff in here, and I like his summary:  "2009 will be a year of gut wrenching,  dramatic, roller-coast change. Big things will get smaller, or die.  Little things will survive and start to grow. Consumers will become creators.  Lurkers will become participants.  The volume of voices will expand exponentially  -  and the need for clarity and trusted filters will go from being useful to being essential.  Just as MP3s turned the music industry on its ear, and Craigs List turned newspapers upside-down,  the emergence of personal publishing and new forms of both trusted and Community Curation will have an immediate and long-lasting impact on media, commerce,  community and politics"

More gloomy but still with a dash of hope: EMarketer on Advertising Trends in 2009 (see some of their stats below)

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