MediaFuturist: The Secrets of Marketing in a Web 2.0 World

January 22, 2009

The Secrets of Marketing in a Web 2.0 World - WSJ.com: Don't control, let it go!

Read: The Secrets of Marketing in a Web 2.0 World - WSJ.com.

Their conclusions (hey... sounds familiar;): Don't control, let it go. Embrace experimentation. Resist the temptation to sell, sell, sell. Listen to -- and join -- the conversation outside your site. Give consumers a reason to participate. Don't just talk at consumers -- work with them throughout the marketing process.

Social Media Futures: Engage or be Tivo'ed (Future of Advertising & Marketing)

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Posted by Gerd Leonhard at 12:23:23 PM in Marketing2.0

Technorati Tags: Advertising, Business, Future, Marketing, Marketing and Advertising, TiVo, Wall Street Journal, Web 2.0

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