Compensation not Control - The Future of Music: video & audio versions of my presentation at MidemNet 2009 (*one of my best ;)

Finally, here is the video and audio version of my presentation at MidemNet 2009, in Cannes France. I put a ton of work into this presentation and, well, honestly... I think it's one of the best I have ever done on this topic.  Hope you enjoy it - and please comment, below, and / or spread the word!  Thanks to the Midem organization for providing the DVD with this video.

The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed to the creation of a new 'Music 2.0' ecosystem that actually produces growing revenues, where those new revenues will come from, and how the music flat rate - aka music like water - would work. See my previous blog post for more details and the PDF of this presentation. The MidemNet blog is here. My free book, Music 2.0, is here, btw;)

Youtube versions here.  MP3 file download: Compensation not Control Futurist Gerd Leonhard MP3

Audio via Soundcloud, below  

Compensation not Control Futurist Gerd Leonhard at MidemNet 2009 by gleonhard

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Comments

[Rokamic]

I tell artists all the time, "The question is not how are you going to sell a thousand CD's, the question is: how are your making your music easily availiable?"

[Gerd Leonhard]

yes, good point. Widgets, feeds, lifestreams, online radio, twitter... Read Music 2.0 at www.music20thebook.com Free PDF

[Mahdi]

excellent points. I really enjoyed your talk.
I have another thought/example of how the industry simply slept over the technological change:
If you look at the price of discmans these days compared to say 5 years ago, if they go for sale, they go for sale at half the price, simply because no one really needs a discman anymore.
On the other hand, in days where you can google whole albums even without torrent or limewire, cds are still sold for the same price as 9 years ago, when you didn't have broadband internet everywhere or the possibilities to download albums as easily as now and storage place and all that was more limited. These are all technological trends that were known 8 years ago, as the expansion of broadband as an example was way known. Instead of focusing on new technology and everything and create new business models, the industry stuck on the old models and did nothing.
I mean, what we got right now would be the equivalent of paying 250 Euros for a GSM mobile which can only text and call, while we could get a blackberry mobile for the same money. No one would really do that...why is the industry still forcing people though to either buy cds or pay too much over itunes or any other online store for stuff they could get for free too?

[Gerd Leonhard]

Mahdi thanks for the comment. 100% spot-on! Cheers Gerd