Information Culture to... Conversation Culture

The fight for Control was a fight for Distribution.
The flight for Attention is a fight for Trust.
The beneficiaries of Control were Monopolies.
The beneficiaries of Trust are those that can Collaborate.
The Future of Marketing and Advertising is CONVERSATIONS.

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Comments

[Scott]

Conversations will be the conversion factors in the future...if not right now!

Social Media Marketing is becoming the final piece in the puzzle of selling a product. You can spend millions creating awareness of a product through mass marketing but when it comes down to it, people are going to turn to their social networks for opinions and product reviews. Its only after checking with their “tribe” online that people will complete the purchase. Even if people don’t have a tribe of people online, they will do a Google search for the product they are comtemplating on buying. Google will then index social conversations about the product and customers will read these discussions from blogs and Twitter posts before deciding on a purchase. So even if its only a small group of people discussing the product, the ramifications of their discussions can reach millions through google searches.