Most Media, Advertising & Marketing is switching from Push to Pull (short video)

Switching from Push to Pull Gerd Leonhard Futurist
Originally uploaded by gleonhard

This is a 90 second excerpt from a longer video of my presentation at the Partnerships 2.0 event organized by Scottish Arts Council in Edinburgh (Oct 2008). You can get the whole thing (in 5 parts) at my blip.tv site by going thru http://www.gerdtube.net (includes downloads for your iPods via iTunes RSS feed). Enjoy.
PS: I quite like Flickr's new video functionalities - and 90 secs is a good limit

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Comments

[Randy Shamak]

Interesting content.

Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.

Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.