MediaFuturist: The Printing Press brought us Copyright, the Internet brings... Usage Right!

March 02, 2009

The Printing Press brought us Copyright, the Internet brings... Usage Right!

I think creators now need to get paid for the USE of their work, not (just) for a copy. On the web, everything is a copy, every listen / watch / read / use is in fact a copy; computers are simply copy machines by default. If creators and rights-holders stick to the old definition of 'copy' and the corresponding, unit-based mode of how they used to get paid (e.g. the mechanical license for each download of a song), then we will continue to have a total mismatch between what 1.4 Billion Internet and the converging ~ 4 Billion mobile phone users are willing and / or able to pay, resulting in a drastic loss of revenues that could be harvested via revenue sharing, bundling and other collaborative, usage-based models. Check out the slideshow below. More on what I call "21st Century Content Economics" later today - I will publish a PDF with my Authors@Google presentation I am doing in San Francisco, today.

View more presentations from Gerd Leonhard. (tags: copyright immf)

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Posted by Gerd Leonhard at 04:51:18 PM in 21st Century Content Ecology, Attention Economy, Content 2.0, Copyright, Digital Music, Economic Egoism, Future of Media, P2P, Web2.0

Technorati Tags: Business and Economy, Copyright, Future of Music, Gerd Leonhard, Intellectual property, Mobile phone, Revenue, Revenue sharing

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Snap! I just posted an article on my website with a proposal for a replacement of copyright which I also called usage right. I talk of a new privacy right too (for personal data). I don't know if my 'usage right' is really the same as what you have been talking about but why don't you take a look and tell me:

http://theseedofreason.typepad.com/Usage%20right.htm

You can contact me/comment on the idea here:

http://theseedofreason.typepad.com/the_seed_of_reason/2009/03/usage-rights.html

I'm off somewhere now but I'll watch this video of yours soon and perhaps provide you with my humble opinion.

Barnaby Dawson

Posted by: Barnaby Dawson | March 28, 2009 at 08:22 PM

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