THIS is the Future of Content: Attention Revenues first, copies second!
Clearly a major shift. It will be a huge task to build this new ecosystem. Deep and sincere collaboration is required. Domination is toast. Control is - like email, soon - for yesterday's emperors. Google and the Telcos need to dive into Content 2.0. Openness becomes a default requirement, not just a 'nice to have'. Friction is Fiction. Really. It's hard work. Yes.