THIS is the Future of Content: Attention Revenues first, copies second!

Clearly a major shift. It will be a huge task to build this new ecosystem. Deep and sincere collaboration is required. Domination is toast. Control is - like email, soon - for yesterday's emperors. Google and the Telcos need to dive into Content 2.0. Openness becomes a default requirement, not just a 'nice to have'. Friction is Fiction. Really. It's hard work. Yes.

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• The End Of Control and the Future of Content: Futurist Gerd Leonhard Authors@Google (San Francisco) (slideshare.net)
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Comments

[Dan-O]

I dont get what you mean by attention-based vs. copy-based unless you mean Facebook vs. New York Times online. But the "W" video is funny, I think he will be remembered most for his comedic value! Cool blog and wild material.

Dan-O
http://www.danosongs.com

[Gerd Leonhard]

Attention based revenues are: advertising, syndication, revenues shares, branded content, licenses, sponsoring etc... check out www.kk.org --- Kevin kelly.