Broadband Culture and the Future of Broadcasting (new video)

Here is a new video that I have just uploaded to my GerdTube.net channel on Blip.tv (which offers full iTunes download feeds so you can watch all of my videos offline, too) . The topic: Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the 'digital natives' will run the show, and they expect Radio & TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also  unprecedented opportunities - this video discusses the key trends and future scenarios.

Please note that for some reason some of the transitions and animations are a bit delayed and don't sync 100% correctly with the voice; I have not yet figured out what how to solve this (I use Apple Keynote; and this problem happened when I exported the .key file with the voice-over to Quicktime - if anyone has an idea how to fix this please comment below - thanks). In the meantime, here is a pdf file with every single animation as one page so that you can click along with the video as I speak.  Download Broadband Broadcasting step by step slides Gerd Leonhard

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Comments

[John Button]

Great points Gerd Thanks! I'm sharing w/ the folks at the community station I work w/ KVMR ..and the NFCB!

It occurred to me as well that fragmentation was breaking down the control nature of broadcasting when I posted the following short note on Buzz Machine.

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I had an idea this AM .... It seems there's an interesting connection between the newspapers, automakers and the internet.

Both newspapers and automakers grew by offering us more and more and better and better choices in order to gain market share, which they did.

Then they started selling their goods on the web and had to organize all their choices - the newspaper was atomized into breaking news, ads, op-eds, the array of vehicle model choices and features became overwhelming but all neatly organized into neat little bins as required by the underlying database nature of the network.

Now we can examine each of these choices and pick just the ones we want ... or build a better choice since we no longer need to build the entire newspaper or in another extreme, NASA doesn't need to be the only one launching satellites.