Advertising will get a lot smarter - and support a lot of free content

Advertising will get a lot smarter - and support a lot of free content
Originally uploaded by gleonhard

While we pay attention to great, personalized, contextual and relevant content, brands want to reach us via that content, and via the CONVERSATION, the social context, around that content. This opportunity will drastically expand due to the explosive rise of the mobile Internet and the advent of ubiquitous smart phones, globally, but the quickest opportunities will be in Asia, no doubt (where many local cultures are already build around a much more mobile and always-on lifestyle than in Europe or the US). Content will be offered 'for free' in return for paying attention to brands, advertisers and sponsors, primarily via mobile applications (branded or in-app advertised) as well as via the browser. Stay tuned via www.twitter.com/gleonhard or Facebook

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