Some key emerging cultural practices that impact Media / Content and the ICT / TIME industries

First, this is what MIT Professor and 'Convergence Culture' author Henry Jenkins has to say - and it's 100% spot-on:

And here are some recent content 'consumption' (or shall I say, engagement) shifts that make for some good examples:

1. I want my content when I want it [time-shifting]
2. I want my content how and where I want it [place-& platform shifting]
3. I want to be able to influence, talk-back, contribute, determine [Control-shifting]
4. I’ll always want real and tangible, personalized value for my attention - or I'll go elsewhere [attention-shifting]
5. I will continue to fragment and diversify(but some re-aggregation is good, too!)

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