The Future of Content & Telecoms: new video of my presentation at the eComm Conference (March 2009)

Video: The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard) via the eComm blog. Note that eComm Europe was just announced, as well (Oct 28-30, in Amsterdam).

Gerd Leonhard's Presentation at eComm 2009

View more PDF documents from eCommConf.

And here is the PDF with my slides (summarized version) at the eComm Conference in San Francisco

Download Future of Content & Telecom Gerd Leonhard @ eComm Conf 2009 PDF

Summary of topics: " Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships.  We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention &  trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly)..."

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