Audio version of my Authors at Google Talk: the Future of Content - the End of Control

This is the Drop.io streaming version of my talk at Google San Francisco "The End of Control and the Future of Content", see my previous blog post for more details and the PDF.  Bottom Lines: The fight for Control was a fight for Distribution. The flight for Attention is a fight for Trust. The beneficiaries of Control were Monopolies. The beneficiaries of Trust are those that Collaborate. Advertising 2.0: Information becomes Conversation.  Interruption becomes Engagement. Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is Content'....

The Youtube Video is here (unfortunately not in very good quality). Download the MP3

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The End Of Control and the Future of Content: Futurist Gerd Leonhard Authors@Google (San Francisco)

View more documents from Gerd Leonhard.

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