MediaFuturist: A basic realization: Interruption vs Engagement

July 23, 2009

A basic realization: Interruption vs Engagement - and Control

Interruption costs Money Engagement costs Control Gerd Leonhard

All 6 chapters of my 2008 blog-book "The End of Control"
My 4 bottom lines of the Internet Economy
Open is King - especially now!
Internet economy keywords
Presentation: Open is King (the Future of Media)
Marketing 2.0 blog entries

Posted by Gerd Leonhard at 02:08:08 PM in 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Crucial Stuff, Decentralization, Future of Media, Future of PR & Communications

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Great insight, Gerd!

Pass the bong ;-)

Posted by: Paulo | July 28, 2009 at 05:08 PM

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