MediaFuturist: The Future of Digital Content - Free vs Paid? My presentation at Tokyo 2.0 August 24 2009

August 24, 2009

The Future of Digital Content - Free vs Paid? My presentation at Tokyo 2.0 August 24 2009

Today, I spoke at Tokyo 2.0, on the subject of The Future of Digital Content - Free vs Paid (Content 2.0). Because this is one of my main topics I have a lot more stuff available on this; please visit my Free Content page to download many more pdfs, videos and books.

From the event description: The Internet is forcing the content industries (music, film, publishing, news, TV, print etc) around the globe into reboot mode as far as their traditional business models and monetization strategies are concerned. Always-on, hyper-networked, location-aware, ever faster and smarter yet more affordable mobile devices are further escalating the urgent need for the creation of a new content logic; a new ecosystem that involves device makers and CE companies, ISPs, mobile operators and telecoms, search engines and Internet portals, content creators and media companies, as well as brands and advertisers. New players are emerging from these sectors, and few paradigms will remain untouched.

Who will get paid for what, why and how?
How will content be 'sold' online?
What about bundles, flat rates and subscriptions?
Where does advertising and mobile commerce come in?

Download the PDF (16MB, Creative Commons License):

Tokyo20 Free Vs Paid Content 20 Gerd Public

Content 2.0: Free vs Paid: Futurist Gerd Leonhard @ Tokyo 2.0

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Posted by Gerd Leonhard at 09:55:00 PM in 21st Century Content Ecology, Asia, Attention Economy, Broadband Culture, Content 2.0, Copyright, Future of Business, Future of Media, MY PRESENTATIONS, Open Is King, Print & Newspapers, Sharism

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