Mobile broadband is set to explode - so what happens to Content Creators (90 sec video)
Mobile broadband penetration is making vast strides, around the world. Smart phones and connected devices are getting cheaper by the minute. LTE (long-term-evolution, a next generation mobile telecomunication technology) will offer mobile data connectivity at vastly increased speeds, and at very competitive prices. Jointly with a company called O2B Networks, Google is launching 16 satellites to bring low-cost or free mobile broadband to Asia, Africa and the Middle East.
So if and when we actually have 2 Billion+ people connected to mobile broadband, in 2012 (see the forecast in the video, below), what will happen to all the Content these users will consume or shall we say... share... remix...forward...adapt? How will content creators generate revenues from this enormous, interconnected and hungry, always-on audience?
In my view, the only plausible answer is to equate network access with content access, i.e. to bundle them together - once you connect, much of the content usage is included. Revenues are derived in many different ways, including next-generation (!) advertising, bundles, sponsored access, flat-rates, freemium etc. This video briefly explains why this is needed.
If would like to know more, please check out these resources:
Future of Mobile Content (presentation)
Mobile Content Futures (narrated slideshow)
Compensation not Control (video of keynote speech at Midem 2009)