Internet Hungary Presentation: Attention, Money and the Future of the Internet

I spoke at Internet Hungary in Tihany today (here is the event page), as promised here is a low-res version of the PDF, the high-res slideshare version is below (you can download the pdf via Slideshare). Topics: defining 'broadband culture', why and how exactly attention is the new currency, content 2.0 and the new pricing logic, the shift from mass media to niche media (masses of niches), why conversation beats monolog and why social media is - really - CRM, the shift from push to pull, 'free gets you to the place where you can ask to get paid' (Fred Wilson), how sharing generates income, the future of content, education trends, the end of control... and much more.

Attention, Money and the Future of the Internet (Gerd Leonhard at Internet Hungary)

View more documents from Gerd Leonhard.

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