The Mobility Revolution and the Power of Social Media (presentation at the ACTE09 conference in Prague)
Here is my presentation from the ACTE09 event in Prague, today, where I also had the great pleasure of meeting a very interesting fellow speaker and like-minded 'change agent', Michael Jackson, from South Africa, who served as MC for the whole event.
The topics of my presentation: how mobile and social media trends impact business, in general, and the corporate travel industry, in particular; how the social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks?