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November 24, 2009

Video of my presentation at A2N Berlin: Music Like Water - the time is now!

Music Like Water Gerd Leonhard FuturistThis was one of my best presentations on the topic of the music flat rate - the PDF and more details are here. From the intro on the A2N Berlin site: 

"Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks. Attempts at making ISPs and telecoms reponsible for solving the business model Music 2.0 book icons problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music ecosystem can unfold..."

Gerd Leonhard - Music Like Water: why, what, when and how? from all2gethernow on Vimeo.

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Danke hierfür!
Wirklich interessante Präsentation, die doch eigentlich mal einige der großen Manager wachrütteln müsste. Habe bis jetzt nur Gutes über Spotify gehört und warte, dass es auch nach Deutschland kommt.
Weiter so!

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