MediaFuturist: March 2010

Nice PDF by Peter Spellman: Musician 2.0, 3.0...: music careers in uncertain times

Peter Spellman is a friend and long-time colleague who works at my Alma Mater, Berklee College if Music, in Boston, and also runs his own company, Music Business Solution. He has written a couple of really powerful and highly recommended books geared towards musicians that want to use the web to propel their career (see below). Peter just send me a PDF with his latest work, a 'psycho-spiritual-musical manifesto' (see image on the left) and I really liked it so I figured I should pass it on to everyone, via this blog: Download Musician 2.0, 3.0, 4.0...Spellman (PDF, 2MB)

Enjoy!

Peter Spellman, M.A. M.Ed., helps musicians apply their entrepreneurial instincts to create success. He is Director of the Career Development Center at Berklee College of Music, and founder of Music Business Solutions (mbsolutions.com), a training resource for music entrepreneurs. He has worked as a booking agent, label director, music editor, artist manager and producer, and performs as percussionist with the ambient-jazz ensemble, Underwater Airport. His newest book, INDIE BUSINESS POWER: A Step-By-Step Guide for 21st Century Music Entrepreneurs, and his other business-building books, are used in over a dozen colleges and universities across the U.S and Canada. More at www.mbsolutions.com/books

PS: another great source of "Music / Musician 2.0" information is the blog of my co-writer David Kusek, here, as well as the BerkleeShares.com site, and the amazing online education platform, BerkleeMusic.com. And then there is my own book, Music 2.0, of course - read the free mobile version here.

Posted by Gerd Leonhard at 1:40 PM in Future of Music, Good reads, Music 2.0, Musician 2.0, Must-haves, Other writers, Resources | Permalink | Comments (0) | TrackBack (0)

Meet me at Next Conference 2010, May 11-12 in Berlin: Game Changers

Next2010 looks like a very promising event; the main topic this year is 'Game Changers' - certainly a good fit for my own work;). I will most likely do a keynote speech on "The next 3 years: major game changers for content, entertainment and media" - and if I can make the switch before that date this may be the first gig where I will be presenting in an entirely new way, possibly using a new device that Apple is launching in April....;)

Stowe Boyd will be there, too, plus Umair Haque, Steve Rubel and Brian Solis - some of my favorite colleagues and fellow game changers (or...rather... changees?). Join us.

Posted by Gerd Leonhard at 1:12 PM in 21st Century Content Ecology, Announcements, Conferences, Events, Future of Media, Meet me @ | Permalink | Comments (0) | TrackBack (0)

How to get paid for digital content: Summary

Read more: Books 2.0 and the Future of Publishing, Content 2.0 and the New Generatives, TeleMedia Futures, The New Generatives of Digital Music, Making Money with Music when the Copy is 'Free', Future of TeleMedia and Digital Content, Creative Industries in the Digital Economy.

Posted by Gerd Leonhard at 10:04 AM in Bottom Lines, Content 2.0, Monetizing Content | Permalink | Comments (0) | TrackBack (0)

A brief description of what I do

That's pretty much it;)

Posted by Gerd Leonhard at 6:00 PM in About Me, Bottom Lines, Funny stuff, Futurism, Futurists | Permalink | Comments (1) | TrackBack (0)

Immediate Media Futures: my preso at the Guardian CMS: data is the new oil; forcing to buy is like... forcing to love

I really enjoyed being at the Guardian's Changing Media Summit in London, last week. Not only is the Guardian one of my favorite online news-sources but I also got a chance to talk to Wikipedia's Jimmy Wales, during the event, and I met tons of great and inspiring people - London is always a goldmine for that. So, as promised, below is the slideshare version of my presentation as well as the direct link to the low-resolution PDF download; feel free to download and re-use as you like (under the usual creative commons, attribution / non-commercial license).

Some of the bottom lines from my presentation: 1) in content and media, we are rapidly moving from just selling 'stuff' i.e. copies of content, to selling services and experiences 2) EGOsystems are rapidly becoming ECOsystems; i.e. because we are all (well, most;) connected now we must create and implement mutually beneficial business models that are based on market-making and revenue sharing 3) Trying to enforce control when trust is crucial is a very bad idea, i.e. the quickest path to failure in this new content economy 4) In the content industries, the concept of mostly 'selling copies' is becoming 'toast' - "New Generatives" ba sed on access must urgently be created and delivered 5) The future is in selling -and bundling - access, not (just) copies, and the ecology of selling access is totally different - we must get used to it! 6) The content 2.0 economy will work only in conjunction with a new approach to what telecom companies, ISPs and mobile operators will and can do, going forward. The creation of a new telemedia ecosystem is needed to really solve the key issues that the Internet has made even more urgent to solve 7) All content is shifting to the cloud, and Media As A Service (MaaS) will become a standard, very soon 8) therefore, as I have said many times before, data is the new oil (!!) 9) Value, Reason, Price, Ease of Payment and Packaging are the main success factors in selling content online 10) Most business models in the content industry will be based on a constantly changing mix of 'I pay, you pay, they pay' 11) A message to Murdoch et al: Forcing to Buy is like Forcing to Love!

Download Future of Media Guardian CMS Public Gerd Leonhard Low Res blog (3.8MB PDF)

Immediate Media Futures (Presentation at Guardian Changing Media Summit 3/18 2010)

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Posted by Gerd Leonhard at 1:13 PM in 21st Century Content Ecology, Bottom Lines, Broadband Culture, Conferences, Content 2.0, Control Fights, Digital Music, Economic Egoism, Future of Books, Future of Business, Future of Content, Future of Journalism, Future of Media, Future of News, Future of Selling, Monetizing Content, MY PRESENTATIONS, Slideshows, TeleMedia | Permalink | Comments (0) | TrackBack (0)

Presentation, audio and video from the Books 2.0 event in London: the Future of Books & Publishing

Updated: this post now includes Dominic Pride's presentation, embedded below. I also just added the audio version of my presentation (sorry for the rather poor quality), as well as the front-row-shoot with a video of my presentation, below; please note that this is the 'unofficial version', quickly recorded with my Kodak Zi8 - better quality video to follow soon. Clive Rich's presentation is embedded below.

Gerd Leonhard at Future of Books event London March 19

Below is the link to the PDF with my edited presentation from today's Books 2.0 event at Olswang in London. I will add the slideshare embed code and file download options later, today (very slow connection here at the Hilton;), and we will have Clive's and Dominic's slides available as well; videos should follow within a few days, too. This was a really inspiring event, a great and very clued-in audience, beautiful location (Olswang London), and a perfect combination of different view-points by the 3 of us. More comments are available via the Twitter stream and via #books20 hashtag.

Some of the topics I covered included: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of 'Reading 2.0', the new definition of books, media as a service and the potentials of 'content in the cloud', the future role of publishers... and much more. 32MB PDF: files.me.com/gleonhard/824xup (Creative Commons non-commercial, attribution licensed, as always)

Books 2.0: The Future of Books and Publishing

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Update: Here is Dominic Pride's great presentation from the same event

The Future of Books - Creating New Value from Reading

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L1031 ppt books 2 -_future_of_publishing_seminar_presentation_-_2_a

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Posted by Gerd Leonhard at 3:47 PM in 21st Century Content Ecology, Books, Books2.0, Conferences, Content 2.0, Creative Rights, Crossmedia, eBooks, Events, MY PRESENTATIONS, Open Network Economy, Print & Newspapers, Trends, Trust | Permalink | Comments (2) | TrackBack (0)

The future is not linear, binary, yes/no - it's fuzzy!

Some business models will work, somewhere, sometime, for some of us; many others will not. There will be very few cook-books, recipes or formulas and 'plans' as things will be even more fragmented and constantly in-flux. For leaders, being Connectors will become more crucial than being Directors as constant remixing of successful concepts will be required - and connected, networked people can innovate much faster as they 'proudly find elsewhere'.

Posted by Gerd Leonhard at 3:03 PM in Bottom Lines, Future of Business, Images | Permalink | Comments (1) | TrackBack (0)

New video: beyond the Noise - using Social Media in the Music Business (MidemNet Academy 2010)

This is the video from my MidemNet Academy Presentation on January 25, 2010, in Cannes / France. The slideshow is embedded below, as well. Enjoy - and spread the word.

How to use social media for marketing your music business (Midemnet 2010)

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Posted by Gerd Leonhard at 9:20 AM in 21st Century Content Ecology, Consumer Insights, Content 2.0, Digital Music, Future of Media, Future of Music, Marketing2.0, Music 2.0, MY PRESENTATIONS, My speaking engagements, My videos, Social Media, Social Networks | Permalink | Comments (0) | TrackBack (0)

Some previews of my Books 2.0 presentation this coming Friday (March 19, London)

Here are 4 'scenes' from my upcoming presentation at the Books 2.0 event in London, March 19. I still have a few seats reserved for my tweeps and blog-readers - ping me if you are interested (yes, it's still a free event;). I will publish my slides on this blog, via Slideshare, and via Twitter, sometime in the afternoon of that day. Stay tuned. The Twitter Hashtag is #books20 and the Twitter-Stream is here.

Posted by Gerd Leonhard at 4:28 PM in 21st Century Content Ecology, Books, Books2.0, Bottom Lines, eBooks, Events, Friction is Fiction, Future of Media, Images, Meet me @, Monetizing Content | Permalink | Comments (0) | TrackBack (0)

Nice video: Dramatic Shift in Marketing Reality (Scholz & Friends)

I just ran across this great video from Scholz & Friends via Twitter and Linked (hat tip to Frank Tentler): "Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand skeptic consumers: To find new ways how to get people engaged again in products, advertising and in brands...." A lot of bottom-lines in here - check it out!

Posted by Gerd Leonhard at 12:50 PM in Advertising Trends, Attention Economy, Decentralization, Future of Advertising, Future of Agencies, Future of PR & Communications, Link Economy, Marketing2.0, Trends, Videos I Like | Permalink | Comments (0) | TrackBack (0)

TelecomTV: the Foolishness of Hadopi 2, the French Internet Law

Martyn Warwick from TelecomTV news has some very nice and succinct comments, as well as some recent stats, on the bizarreness of the French HADOPI law. The juiciest stuff is excerpted and commented below. Enjoy.

A new study carried out by the University of Rennes and focused on the illegal downloading of online music and video in France reveals that it grew by three per cent between September and December 2009 - despite the noisy and bad-tempered passing of a contentious law designed to outlaw the practice.
The report shows that 30.3 per cent of all Web users in France illegally downloaded content over the quarter. Over the period 1 July to 30 September it was 29.5 per cent.
What the Rennes University work throws into stark relief is the feebleness and structural shortcomings of an ill-conceived piece of legislation that was foisted on the government by intense lobbying by vested interests within the content industry. It was conceived in a panic and rushed through without any real analysis or understanding on the part of the legislators of the way the Internet actually works. That's because Hadopi 2 only targets P2P file sharing networks and completely ignores streaming sites. (My comment on access versus copy is here)
However, the numbers of people who watch and/or download video, film and music via streaming is growing rapidly, while the numbers who do so via P2P networks is in equally rapid decline.
The Rennes Report shows that the percentage of French Internet users who favor streaming sites rose from 12.4 to 15.8 between September and December last year. At the same time the percentage of those using P2P networks declined from 17.1 to 14.6 over the same period.
Even more interestingly, the study also shows that those who routinely and frequently buy and download content legally also use illegal platforms. It also comes to the conclusion that the suspension or permanent removal of an individual's Internet connection will be counterproductive as many who do pirate content also pay for stuff as well. Thus legal video and music sales would fall. My comment: I think this is the most important point: disconnecting those that are looking for content, those that are fans and interested in music, is a ludicrous idea if you actually want to sell to them! Protection is in the business model not in technology or the law. Regulatory capitalism will fail (quoting James Boyle here).

Get my new iPhone & Android mobile apps, here.

via www.telecomtv.com

Posted by Gerd Leonhard at 9:58 AM in 21st Century Content Ecology, Bottom Lines, Content 2.0, Control Fights, Copyright, Current Affairs, Digital Music, Disruption, End of Control, Friction is Fiction, Future of Content, ISPs, Music Like Water, Politics of Content, TeleMedia | Permalink | Comments (0) | TrackBack (0)

Social Media and the Future of Football (Slideshow)

This slide-show is the public version of a presentation I gave for the pan-European football association yesterday, in Cyprus. Football (and most other sports businesses) needs to embrace the web as a platform for going directly to their target markets - in parallel to their traditional broadcasting deals - and help the players connect with their fans and followers, in every aspect of the game, and its production, marketing and distribution. It's no longer just The Networks that matter - it's also The Networked - and guess which one is shrinking in size, viewership and future relevance?

Mobile, social, real-time is where it's going; control fades as the top concern while trust becomes tantamount. Who owns the relationship with the fan and user fka 'the consumer' - the broadcaster or the football club...or the players, themselves? TV is completely converging with the Internet, and a lot of branding and advertising funds will shift towards digital, social, video and interactive in the next 2-3 years -so what does this mean for a the football ecosystem? Where is the new money? Why is selling the experience - in any and all its shapes, including augmented / virtual reality - more important than controlling the flow of 'copies' and raw content on the web? How to protect a club's intellectual property, content and media?

Social Media and the Future of Football

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Posted by Gerd Leonhard at 9:04 AM in Future of Sports, MY PRESENTATIONS, Real-Time Web, Slideshows, Social Media, Social Networks, Sports, Trends, Trust, TV, Twitter, UGC, Walled Garden Stuff | Permalink | Comments (0) | TrackBack (0)

Really funny video (via The Onion): How Will The End Of Print Journalism Affect Loons Who Hoard Newspapers?

If newspapers stop printing every day, what will those loons do that collect and hoard newspapers? Tough question. Should the loon way of life be preserved? Watch the video. For more serious take on the Future of News join me for my presentation at the INMA 2010 World Congress in NY, April 27/28 ;)

Posted by Gerd Leonhard at 1:33 PM in Funny stuff, Future of Journalism, Future of Media, Future of News, Videos I Like | Permalink | Comments (1) | TrackBack (0)

Join me for the Books2.0 event in London March 19!

This event will be a total blast: "The Future of Books & Publishing", March 19 (am), 2010, at Olswang London. Here is a quick intro video, below. Don't miss this event if you are in the books / writing / publishing business. There are few seats left (it's a free but invitation-only event) so... ping me soonest if you are interested. Btw: the twitter hashtag for this event is #books20

Posted by Gerd Leonhard at 4:23 PM in Announcements, Books2.0, Events | Permalink | Comments (0) | TrackBack (0)

MidemNet Academy video: "The new generatives: selling music in a connected world"

This nice-quality video was filmed on 10 am Sunday morning (ouch), January 24, 2010, at the annual Midem music conference, where I was giving a lecture on how I think record labels, publishers and artists can make money with music on the Internet, going forward. The slideshow was previously published here, but has been embedded below again, as well, so that you can click along with the video if you want. I really enjoyed the more intimate environment of the MidemNet Academy even though it meant that a lot of people that wanted to get in had to be turned away; maybe we can find a compromise for this, next year (150 people would be a good number of seats for this kind of thing, imho). This video is 55 minutes long and really packs in a ton of great "Music 2.0" stuff that I have accumulated throughout the year, so... dive in!

I will try to add this video to my YouTube channel as well but the 10-minute maximum rule really makes this a royal pain, so for now it's only available on my Blip.tv channel (you can subscribe to the free iTunes feed, here, in order to download all of my videos automatically) and as an audio-only version on my free iPhone and Android apps. Enjoy - and spread the word (use the options at the bottom of this post)

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