Social Media and the Future of Football (Slideshow)

This slide-show is the public version of a presentation I gave for the pan-European football association yesterday, in Cyprus. Football (and most other sports businesses) needs to embrace the web as a platform for going directly to their target markets - in parallel to their traditional broadcasting deals - and help the players connect with their fans and followers, in every aspect of the game, and its production, marketing and distribution. It's no longer just The Networks that matter - it's also The Networked - and guess which one is shrinking in size, viewership and future relevance?

Mobile, social, real-time is where it's going; control fades as the top concern while trust becomes tantamount. Who owns the relationship with the fan and user fka 'the consumer' - the broadcaster or the football club...or the players, themselves? TV is completely converging with the Internet, and a lot of branding and advertising funds will shift towards digital, social, video and interactive in the next 2-3 years -so what does this mean for a the football ecosystem? Where is the new money? Why is selling the experience - in any and all its shapes, including augmented / virtual reality - more important than controlling the flow of 'copies' and raw content on the web? How to protect a club's intellectual property, content and media?

Social Media and the Future of Football

View more presentations from Gerd Leonhard.

Related articles by Zemanta

• Presentation: The Future of Communications and Social Media (NBS Sao Paulo) (mediafuturist.com)
• My MidemNet Academy Presentation: beyond the noise - how to use social media to market music (mediafuturist.com)
• The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague) (slideshare.net)
• Attention, Money and the Future of the Internet (Gerd Leonhard at Internet Hungary) (slideshare.net)