The best 90 secs from my presentation at the Guardian Media Summit (video): Trust vs Control = Content 2.0

This is a short, 90 second clipping from my talk at the Guardian Changing Media Summit 2010, in London, on "Immediate Media Futures"

The key messages:

• In this 'new' era of digital, ubiquitous and mobile / social content, enforcing control when trust is needed is a very bad idea, indeed - and it is likely to sooner or later eliminate your audience
• In the connected economy, I think that forcing to pay is like forcing to love. A much better way to look at this is to "ATTRACT and ENGAGE" followers (those people fka consumers) to buy.  

More from this event is available at the Guardian's site; and I hope to have the entire 15 minutes of my talk up on my Gerd-Tube channels soon, as well. You can watch the same video (and other short ones) on my Flickr page.

Immediate Media Futures (Presentation at Guardian Changing Media Summit 3/18 2010)

View more presentations from Gerd Leonhard.

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