The best 90 secs from my presentation at the Guardian Media Summit (video): Trust vs Control = Content 2.0
This is a short, 90 second clipping from my talk at the Guardian Changing Media Summit 2010, in London, on "Immediate Media Futures"
The key messages:
- In this 'new' era of digital, ubiquitous and mobile / social content, enforcing control when trust is needed is a very bad idea, indeed - and it is likely to sooner or later eliminate your audience
- In the connected economy, I think that forcing to pay is like forcing to love. A much better way to look at this is to "ATTRACT and ENGAGE" followers (those people fka consumers) to buy.