MediaFuturist: Video and PDF: keynote at Norway Media Days 2011: Data is the new Oil

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TheFuturesAgency

June 14, 2011

Video and PDF: keynote at Norway Media Days 2011: Data is the new Oil

This is an important topic, I think - let me know how you like it. Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc. Download the low-res PDF: Download Data Oil Gerd Leonhard Bergen Public LOW RES

Data is the new Oil: paying with attention is the future of media

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Posted by Gerd Leonhard at 08:39:05 AM in Attention Economy, Best of Gerd, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Data is the new Oil, Decentralization, Future of Business, Future of Cable TV, Future of Content, Future of Media, Future of Selling, Likemindedness, Marketing2.0, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Openness Issues, OTT, Social Media, Social Networks

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