MediaFuturist: Good read: Rolling Stone Australia: albums

September 19, 2011

Good read: Rolling Stone Australia: albums - the next generation (quotes Gerd)

Jason Treuen from Rolling Stone Australia interviewed me for this piece. Best quote from me, imho:

According to leading music futurist Gerd Leonhard, such diverse approaches are just the start of the “complete fragmentation of the music format”. With the convergence of audio, video, graphics and gaming via the net, he predicts the album will soon be eclipsed by the music ‘experience’, embodied in any combination of apps, interactive videos, augmented reality apps or a 3D television concert using interactive controllers like Microsoft’s Kinect. “We’re going back to the understanding that playing music is about an experience, not about a download for the cheapest possible price,” he explains. ”With apps and websites and 3D, I’m given an interface which makes it easier to immerse myself in the experience… You can’t copy that. If you can get immersion from your fans, you have their wallet.”

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Posted by Gerd Leonhard at 10:07:10 AM in 21st Century Content Ecology, Broadband Culture, Consumer Insights, Convergence, Creative Rights, Digital Music, Eoc: Music Industry, For Musicians, Future of Content, Future of Media, Future of Music, Future of Selling, Gerd in the media, Good reads, Link Economy, Marketing2.0, Monetizing Content, Music 2.0, Music Flat Rate, Music Like Water, Musician 2.0, Realizations

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