MediaFuturist: New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

January 14, 2012

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

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Posted by Gerd Leonhard at 05:40:34 PM in 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like

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