MediaFuturist: Brand Managers: read this: Likeonomics - How To Make Your Brand More Believable

February 26, 2012

Brand Managers: read this: Likeonomics - How To Make Your Brand More Believable | Fast Company

This is a powerful new meme by Rohit Bhargava - be sure to read his book when it comes out.

Likeonomics: How To Make Your Brand More Believable | Fast Company

Likeonomics describes personal relationships, individual opinions, powerful storytelling, and social capital that help brands and their products or services become more believable. Believable brands inspire word of mouth and create experiences that people can’t help but share with others.

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Posted by Gerd Leonhard at 02:51:22 PM in Branding, Link Economy

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