MediaFuturist: Not surprising but good to see these stats: CEOs Who Tweet Held in High Regard

March 29, 2012

Not surprising but good to see these stats: CEOs Who Tweet Held in High Regard

Totally obvious really ;) But check out the stats!CEOs Who Tweet Held in High Regard - eMarketer

http://www.emarketer.com/Article.aspx?R=1008929&ecid=a6506033675d47f881651943c21c5ed4

In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. CEO activity on social networks also appears to influence employees’ faith in their company. The study findings indicate that 82% of employee respondents trust a company more when the CEO and leadership team communicate via social media.

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Posted by Gerd Leonhard at 06:16:28 PM

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