MediaFuturist: Epiphany moment: Pay-Will not Pay-Wall! The future of content

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TheFuturesAgency

June 21, 2012

Epiphany moment: Pay-Will not Pay-Wall! The future of content

A key slide from my last presentation: what publishers need to create is not pay-walls, it's pay-wills. See Netflix, Kindle, Popular Science, TheGuardian, LinkedIn, Spotify... :) ask me if you want to know more, or go here.

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Posted by Gerd Leonhard at 12:19:53 PM in Bottom Lines, Consumer Insights, Content 2.0, Control Fights, epiphanies, Future of Broadcasting, Future of Cable TV, Future of Content, Future of Media

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