Total spending on media and entertainment is projected to grow at a compound annual rate of 5.7 percent to $2.1 trillion by 2016….
The future of media and entertainment is all about digital, which will generate 67 percent of spending growth in the next five years. But digital growth is not incremental—it’s directly cannibalizing older types of content distribution—like traditional books or even TV subscriptions.
One business that will unilaterally benefit from the rise of digital: broadband and wireless service providers. Spending to access the Internet, both through broadband and Wi-Fi, will grow to $493 billion in 2016 from $317 billion in 2011…
Interestingly, the report projects that music “will rebound with steady expansion,” growing to $19.8 billion in 2016 from $15.2 billion in 2011. Online radio advertising is projected to hit $802 million in 2016 while satellite radio ads are projected to generate $116 million in revenue….
The publishing industry will see traditional print books decline, but that will be more than compensated by the rise in eBooks. Electronic books are projected to grow by an almost 32 percent compound annual growth rate. And PwC expects a significant rise in paid digital subscriptions for magazines — digital will account for 6.5 percent of total magazine subscription in 5 years.
PwC expects Internet advertising to grow 17 percent to $105.4 billion in 2012. Mobile advertising is growing fast—but projected to grow just to $24.5 billion in 2016 from $5.2 billion in 2011. No surprise, China’s Internet ad market is growing faster than any other than the U.S.: projected to hit $31 billion in 2016.
On Monday, May 21st, we celebrate seven years since we first shared YouTube with the world. To commemorate this occasion, here's an updated video with some of the crazy statistics and incredible things you've been a part of in that time. Thanks for the amazing things you watch, create, and share!
Of course, content & media is one of my essential topics, and most of the crucial stuff is covered in this 30-minute audio version of the DES video. I hope you like it - if you do, please share it widely.
This graph, below, reflects a growing trend and interesting phenomena that I have observed with many business that are impacted by the dramatically accelerating disruption brought on by digital technologies. For many incumbents, it may often look like 'things will be OK, regardless (i.e. we still sell a lot of XYZ - why worry)' but when a certain pivot point is actually reached (as below, in US newspaper ad revenues, around 2006), the entire business logic suddenly falls off the cliff, at which point it is often too late to still re-invent from a position of strength.
The lessons: foresight is crucial, and should be part of everyone's job. Look for likely change when your business is still doing well. Anticipate disruptions.
Fellow media futurist and Futures Agency colleague Ross Dawson and me are delighted to announce this free webinar on July 19, 2012, at 2pm CET, 1pm UK, 8 am EST, 8pm Singapore & HongKong, 7pm Jakarta time. Attendance is limited to 100 people so sign up early. Emphasis will be on discussion and questions rather than presentations.
The Future of Media: Mobile, Social, Cloud... and Paid? With Futurists Ross Dawson and Gerd Leonhard
Join us for a webinar on Jul 19, 2012 at 2:00 PM CEST.
Both Ross and Gerd have spend the past 10 years researching, writing and speaking about the future of media & content, and have worked with over 150 clients in 27 countries on many of the key topics such as monetization and new, web-native business models, curation and filtering, the global shift to mobile devices and what it really means for media, the dramatic convergence of Internet and television, the move from media ownership to cloud access (such as in books or print), the future of advertising (and whether it can fund media productions), crowd-sourcing, UGC and social media, and much more. In this free webinar, Ross and Gerd will present 5 key points on the future of media (print, tv, films, music etc) each - approx. 20 minutes in total - and then take questions from the participants (via the chat functions or twitter). The goal is to have an in-depth, ad-hoc conversation that involves the participants as much as possible. You can also ask questions beforehand, via @gleonhard or @rossdawson #futmedia
PLEASE NOTE: attendance is limited to 100 people - sign up early:)
At Cisco Live in San Francisco, Silicon Valley entrepreneur Guy Kawasaki, author of "Reality Check," talks about the four qualities of innovation that he believes all successful products need. They are: deep, intelligent, complete, and elegant.
http://asmarterplanet.com Video featuring, from IBM: Mike Wing, Andy Stanford-Clark and John Tolva. Over the past century but accelerating over the past couple of decades, we have seen the emergence of a kind of global data field. The planet itself - natural systems, human systems, physical objects - have always generated an enormous amount of data, but we didnt used to be able to hear it, to see it, to capture it. Now we can because all of this stuff is now instrumented. And its all interconnected, so now we can actually have access to it. So, in effect, the planet has grown a central nervous system. Look at that complex set of relationships among all of these complex systems. If we can actually begin to see the patterns in the data, then we have a much better chance of getting our arms around this. Thats where societies become more efficient, thats where more innovation is sparked. When we talk about a smarter planet, you can say that it has two dimensions. One is to be more efficient, be less destructive, to connect different aspects of life which do affect each other in more conscience and deliberate and intelligent ways. But the other is also to generate fundamentally new insights, new activity, new forms of social relations. So you could look at the planet as an information, creation and transmission system, and the universe was hearing its information but we werent. But increasingly now we can, early days, baby steps days, but we can actually begin to hear the planet talking to us. Animation by Lisa Kwon Music by Lee Feldman: http://www.leefeldman.com/