Must read: The Advertising Trend That Will Shake Up 100 Years of Journalism - Forbes

Inside Forbes: The Advertising Trend That Will Shake Up 100 Years of Journalism - Forbes

http://www.forbes.com/sites/lewisdvorkin/2012/08/06/inside-forbes-the-advertising-trend-that-will-shake-up-100-years-of-journalism/

The job of the news business is to inform. Advertising helps pay the bills. For the longest time, the media forced marketers to create disruptive experiences to form relationships with the audience. Digital publishing made it possible for marketers to be a different kind of content creator

Not disruption but engagement is the future of marketing. Interaction before transaction. A tough challenge for most brands IMHO ;). Patagonia wins the price for their "don't buy this jacket" campaign. Read the whole thing. 

Gerd Leonhard
Futurist, Author and CEO 

http://www.thefuturesagency.com

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