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13 posts from September 2012

September 26, 2012

Good chart on Freemium versus Advertising

Freemium-Premium-thumb-530x428-5323Found via Movilforum

September 25, 2012

Video from the Telco2.0 APAC summit in Singapore (Dec 2011): the coming convergence of Telecom and Media (aka Telemedia)

I just found this video with my complete talk at the Telco2.0 APAC Summit in Singapore December 2011 visit http://gerd.fm/telemedia for more details.  The pdf with my slides is here

 

The future of news: funny video (yes, delivery will be on all screens and platforms)

Newspapers must reinvent themselves - and advertising, as well

See below ... And this will become a global trend, I think. Just a matter of time for Eastern Europe , India etc. It may make sense to think of paper / print just as another screen (along with mobile, tablet, computer, tv).

image from http://gerdleonhard.typepad.com/.a/6a00d8341c59be53ef017d3c4d2c09970c-pi

Gerd Leonhard
Futurist, Author and CEO
Videos: http://www.gerdtube.com

More links;) http://about.me/mediafuturist
Free iOS and android apps: http://gerd.fm/mobilegerd

September 19, 2012

The best definition of social media I have seen so far (have a good laugh:)

This pretty much says it all:)

Social media explained funny gerd leonhard bog

September 15, 2012

The essence of futurist work (image)



image from http://gerdleonhard.typepad.com/.a/6a00d8341c59be53ef017744be1642970d-pi

Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist

Inequality bears a primary responsibility for the political, economic, social, and environmental failures that threaten our future (David Korten)



Read this fabulous piece by David Korten - he nails it, totally.Growth or Equality: Two Competing Visions for America’s Future by David Korten — YES! Magazine



Gerd Leonhard
Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist

September 12, 2012

Video: 10 Future Technologies That Already Exist

Made me think... hard.

September 10, 2012

The Future of Newspapers: print is just one of the screens (but a crucial one for now)

This add from Folha Brazil says it all ;)

image from http://gerdleonhard.typepad.com/.a/6a00d8341c59be53ef017d3bf264b3970c-pi

Get my free iPhone & Android apps http://mobileroadie.com/apps/Futurist

September 07, 2012

Announcing my first 'Public Office Hour' (online meeting) on September 24the, 2012, 5pm CET

Update: you can now use this sign-up form at Eventbrite to secure your spot for this public office. I will, btw, answer any question on any topic that comes up; the whole thing will be recorded and made available on Youtube (provided all participants agree:). We will use audio, video, and screen-sharing as needed.

IScreen Shot 2012-09-07 at 12.17.35 PM have been using gotowebinar and gotomeeting for a while and it's turning out to be a good and simple tool for online conferencing, presentations and discussions.  Many of my clients have been asking me to offer some kind of 'virtual office hour' where they can just come in and ask me stuff; therefore I have decided to give this a try - see the details below. Please note: the  limit is 25 people and you'll need to email me to get the password, first (and of course, it's free:)))

1.  Please join my meeting, Sep 24, 2012 at 5:00 PM CET
https://global.gotomeeting.com/join/246578389

2.  Use your microphone and speakers (VoIP) - a headset is recommended.

Or, call in using your telephone.

Australia: +61 2 8417 2352
Austria: +43 (0) 7 2088 2169
Belgium: +32 (0) 42 68 0154
Denmark: +45 (0) 89 88 04 29
Finland: +358 (0) 931 58 4586
France: +33 (0) 182 880 932
Germany: +49 (0) 811 8899 6930
Ireland: +353 (0) 19 036 185
Italy: +39 0 294 75 15 35
Netherlands: +31 (0) 108 080 114
New Zealand: +64 (0) 9 801 0292
Norway: +47 21 01 89 06
Spain: +34 911 23 4170
Sweden: +46 (0) 852 500 288
Switzerland: +41 (0) 435 0824 39
Canada: +1 (647) 497-9373
United Kingdom: +44 (0) 203 657 6778
United States: +1 (213) 493-0014
Access Code: 246-578-389
Audio PIN: Shown after joining the meeting

Meeting ID: 246-578-389
Password upon request

September 06, 2012

The Future of the Music Business - a new Ecosystem (the ultimate slideshow)

My final words on this:))) And be sure to read this 'evidence' via Hypebot, too

 

 

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September 04, 2012

PDFs and resources from today's webinar on The Future of Television (with Stowe Boyd)

In case you missed our webinar on SocialTV and the Future of Television, today (shame on you;): the video will go live in a few hours (assuming the recording actually worked) on my Youtube Webinars playlist.

And here are the slides we used (creative commons non-commercial, attribution licensed, as usual):
Gerd, Stowe   as well as the reports we referenced (subject to different licenses):  Ericsson: Getting Social on TV  Google: The new multi-screen world, and Stowe's Social TV report.

UPDATE: Here is the video

 

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Enjoy and share:))

September 03, 2012

For my readers in Brazil and Portugal: Conteúdo 2.0: a ‘proteção’ está no modelo de negócio

Thanks to Paula Neves and Flavio Gut

Gerd Leonhard: Conteúdo 2.0: ‘proteção’ está no modelo de negócio (Content 2.0: protection is in the business model) e não na tecnologia (pensamentos sobre o futuro da venda de conteúdo).

Abastecido pelas agitações na indústria da música e, finalmente, com a transformação muito rápida dos livros para o formato digital, há bastante debate em torno do fato das pessoas compartilharem habitualmente isto é, redistribuírem conteúdo digital sem que os usuários paguem por isso. Como se pode monetizar o conteúdo se a cópia é gratuita? Essa pergunta é uma questão chave em todos os sentidos, seja com a música, com livros digitais, noticiários, editoração, TV ou filmes.

Há o medo, claro, de que a partir do momento que um item digital foi comprado por uma pessoa, ele pode ser facilmente encaminhado para qualquer um se estiver num formato aberto, assim reduzindo significantemente a possibilidade de que outra pessoa pague dinheiro real por ele também (claro que o mesmo também é verídico para conteúdo digital supostamente trancado ou protegido – só demora um pouco mais).  Não ter mais controle sobre a distribuição = não ter mais dinheiro. Certo?

Read more here

Check out my Kindle book 'The Future of Content'

Future paid content paywall paywill gerd leonhard futurist
Future paid content paywall paywill gerd leonhard futurist
Future paid content paywall paywill gerd leonhard futurist
Future paid content paywall paywill gerd leonhard futurist

 

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