JWT's Things to Watch: Music Edition (October 2011 slideshow): Must-read!

From 2011 but totally current stuff - must-read and think!!!

Things to Watch: Music Edition (October 2011) from JWTIntelligence

Airbnb, Coursera, and Uber: The Rise of the Disruption Economy - Businessweek

Airbnb, Coursera, and Uber: The Rise of the Disruption Economy - Businessweek

http://mobile.businessweek.com/articles/2012-10-25/airbnb-coursera-and-uber-the-rise-of-the-disruption-economy

Airbnb is in a similar position with the hotel industry: The application of social features—which allow owners of apartments, houses, trailers, and even treehouses to easily find and connect with potential short-term renters—has changed the balance of power to the point where someone with a spare room has the ability to create a peer-powered business with virtually no overhead. That’s clearly a threat to the hotel business, which is using whatever political and regulatory connections it can to put limits on the company, even as its grows larger: Airbnb is rumored to be talking with Facebook investor Peter Thiel about a funding round that would value it at $2 billion.Disruption everywhere ;) 

More links;) http://about.me/mediafuturist 
Free iOS and android apps: http://gerd.fm/mobilegerd

From Ego to Eco: a short video introduction to the event in Sao Paulo Nov 5 2012

If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!

 

New video: Rebooting Media: my presentation at the Belfast Media Festival 2012

This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:)  Enjoy and share!

You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.   

Special thanks to the BBC NI for making a great video and sharing it with me and everyone else.  Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!

 

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) from Gerd Leonhard

Must-read: Mobile Web Presentation by Mary Meeker (KPCB) D10 conference

Chew on this. Now.

 

Global web vs Mob Web from Sumit Roy

On tour in Brazil October 30 to November 12: Porto Alegre, Rio, Sao Paulo

I will be spending 2 weeks in Brazil, doing 5 speaking gigs, some workshops and many other meetings and get-togethers - really look forward to this!

Meet me in Porto Alegre BRAZIL at the Congress of Innovation Oct 30 / 31, or in Rio Nov 1-4, or Sao Paulo Nov 5-12:))  Some Context is here (Zerohora Newspaper).  Don't miss this event on Nov 5 at the Museum of Sound in Sao Paulo; and if you are into advertising and marketing join me for the APG's annual convention in Sao Paulo on Nov 12 (see video below). Ping me if you want to meet up!

*** You can download some of my essays in Portuguese as well as some recent press coverage here  (public dropbox folder) ****

From Zerohora: (english-kinda translation by Google here)

"Em uma sociedade cada vez mais conectada pela internet, ganham força a colaboração e a troca de ideias como motores da inovação. Soluções adotadas até recentemente já não se aplicam mais. Quem alerta para essa mudança são dois estudiosos das transformações que a tecnologia vem impondo: o norte-americano Steven Johnson, professor da Universidade de Nova York e autor do best seller De onde vêm as boas ideias — a história natural da inovação, e o alemão Gerd Leonhard, fundador do instituto Green Futurist, também autor de obras como The Future Of Content, entre outras.

A dupla de pensadores do futuro estará participando do 5º Congresso Internacional de Inovação, promovido pela Fiergs, nos próximos dias 30 e 31, em Porto Alegre (informações e inscrições no site www.fiergs.org.br/inovacao2012 ). Johnson e Leonhard anteciparam algumas das ideias que discutirão no evento em entrevistas concedidas por e-mail a Zero Hora. Confira os principais trechos.

Gerd Leonhard — Fundador do instituto Green Futurist

ZH – Como o uso cada vez maior das redes sociais está mudando a forma como as pessoas interagem entre si e se relacionam com as empresas, enquanto consumidores?

Gerd Leonhard – Estamos nos tornando uma sociedade conectada. Em alguns casos, tanto “compartilhamento” e transparência poderá acabar com nossa privacidade, mas, de uma maneira geral, esta nova era traz mais benefícios. Consequências claras disso são um aumento radical do poder dos consumidores, maior transparência política e declínio da corrupção, marketing mais honesto e publicidade mais útil. Deveríamos, aliás, descartar o termo mídias sociais porque não se trata apenas de mídia, mas de algo que chamo de Social OS (sistema operacional social). Cada empresa ou governo deverá se tornar conectado, aberto, transparente e engajado. Caso contrário, iremos ignorá-los.

ZH – Alguns críticos dizem que a internet tornou disponível um grande volume de informação, mas o uso que se faz desse conhecimento é superficial. O senhor concorda?

Leonhard – Em 1971, Marshall McLuhan disse que a aldeia global não é “quieta e harmoniosa”, mas tem dose considerável de barulho e caos. Não é questão de overdose de informação, mas de filtro. É aí que os jornalistas entram: não basta só conteúdo, é preciso contexto. Não se trata só de volume, mas de dar relevância aos fatos.

ZH – A internet já transformou a indústria musical e agora está mudando o cinema, a TV e o mercado literário. As corporações ligadas a esses ramos, porém, parecem não estar faturando como antes. As empresas terão de se habituar a ganhar menos nesta nova realidade?

Leonhard – Na era dos monopólios, as empresas estavam habituadas a margens de lucro fantásticas porque os consumidores não tinham escolha. De agora em diante, os preços por unidade de conteúdo estão caindo, em alguns casos, até 90% – veja o Netflix (serviço de vídeos online) x DVDs. As boas notícias são que mais pessoas podem ser alcançadas por meios digitais, os custos de distribuição são menores e a publicidade está se tornando digital rapidamente – nos próximos três a cinco anos, veremos 50% dos orçamentos publicitários – globalmente, uns US$ 600 bilhões – migrarem para meios digitais, móveis e sociais. Há grandes oportunidades, mas nada será como era 10 anos atrás.

ZH – Atualmente, a Apple é considerada a mais criativa e valiosa empresa do mundo. Essa posição conseguirá ser mantida?

Leonhard – Sou fã da Apple, mas essa visão de mundo extremamente centrada e controlada que a empresa tem não se sustentará. Eles terão mais uns bons cinco anos – a genialidade de Steve Jobs continuará a impulsioná-los nesse período. Startups surgem em toda parte, e a próxima Apple deverá começar a aparecer já em 2013.

ZH – Há quem aposte que o próximo grande embate no setor de tecnologia será entre Google e Facebook. Quem vencerá essa briga?

Leonhard – Há espaço suficiente para cinco ou seis Googles e Facebooks, assim, como hoje existe espaço para DHL, Fedex e outras empresas de correspondência. À medida em que o mundo está se tornando hiperconectado, será mais importante quais problemas as grandes companhias poderão resolver do que quanto elas irão faturar no próximo trimestre.

 

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My Presentation on Rebooting Media (Belfast Media Festival)

BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leonhard) from Gerd Leonhard

To my Brazilian friends and tweeps: please join me for this great event at the Museum of Sound in Sao Paulo, November 5 2012: from Ego to Eco

 

BIG ANNOUNCEMENT to my Brazilian friends and tweeps: please join Gerd on November 5 2012 for this very promising event at the Museum of Sound in Sao Paulo, organized by Gilson Schwartz and Joe Tripician in Sao Paulo

Do Ego ao Eco ao Ícone. Rumo ao futuro sustentável pela economia criativa com Gerd Leonhard Dia 5 de novembro das 9h às 12 horas ao Museu da Imagem e Som, São Paulo. Participação de Davi Nakano (POLI-USP) e Gilson Schwartz (ECA-USP). Qual a relação entre economia verde, inovação tecnológica e novas mídias.

Data: Dia 5 de novembro das 9h às 12 horas
Local: Museu da Imagem e Som - Avenida Europa, 158, Jardim Europa, São Paulo - SP, Brasil
Informações: iconomia.brasil@gmail.com
http://gamesforchange.org.br/gerd-leonhard-no-brasil/

Register here (150 Reals)

Find out more about Gerd's Ego to Eco meme

Also speaking with me are:

Davi Nakano: Professor Doutor da Escola Politécnica-USP
Revisor do International Journal of Production Economics
Especialista em Economia Criativa e Gestão do Conhecimento.

Gilson Schwartz: Programa de Pós-Graduação em Meios e Processos Audiovisuais (PPGMPA-USP)
Programa Interdisciplinar de Pós-Graduação Humanidades, Direitos e Outras Legitimidades (FFLCH-USP) Grupo de Pesquisa Cidade do Conhecimento.

Join me November 28 2012 for an important public debate on the future of digital music in Switzerland, and the proposed music flat-rate (in German)

Cross-posted von Rote Fabrik Zürich

Vorstellung eines Modells einer öffentlichen digitalen Musiklizenz, Stellungsnahmen und Diskussion

Präsentiert vom Konzeptbüro Rote Fabrik gemeinsam mit Dock18 - Institut für Medienkulturen der Welt.
Unterstützt von Digitale Allmend

Der Eintritt zur Veranstaltung ist frei.
BITTE UNTER FOLGENDER ADRESSE ANMELDEN:
http://diemusikflatrate.eventbrite.com/


Die These:
Musik fliesst heute überall, jederzeit und auf allen Geräten, egal ob wir einen Download oder einen sog. Stream wollen. Der Unterschied zwischen Anhören und Besitzen ist bereits fast vollkommen verschwunden - und genau das ist die Herausforderung für die gesamte Musikwirtschaft. Wir brauchen dringend neue Geschäfts- und Kulturmodelle die diesem unwiderlegbaren Trend Rechnung tragen.

Programm:

18.30:
Eröffnungsrede / Begrüssung

18.40:
Präsentation: Eine neue Internet Musiklizenz und die Musik-Flatrate: was, wie, wer und warum?
Gerd Leonhard, Autor, Musiker, Futurist und CEO TheFuturesAgency (Basel)

19.00:
Stellungsnahmen zum Thema:
Acht eingeladene Gäste, u.a. Tim Renner / MotorMusic Berlin, Poto Wegener / Swissperform.
Zusätzlich werden eingeladen: Vertreter der SUISA, IFPI, Musikschaffenden, Parteien, IGE.... etc.
Teilnehmer werden nach Zusage umgehend bekanntgegeben

20.00:
Öffentliche Diskussion und Debatte

Update: ein kurzes Video von Gerd
Resourcen zum Thema

Diskutiert wird auf dieser Facebook Page
Twitter Hashtag ab sofort:
#musikzukunft

Vorschlag zum Thema Musik Flatrate, Gerd Leonhard 1. Juni 2012

Das PDF mit dem Vorschlag

Replik der SUISA, IFPI, SwissPerform, Musikschaffende CH et al 'Untaugliche Schnapsdee' vom 6. Juli 2012

Gerd Leonhard's Antwort auf die Replik der SUISA IFPI et al

Tageswoche: Billag für Musik aus dem Netz
 

Musikmarkt Magazin Deutschland Bericht über die Schweizer Flatrate Diskussion

 

 

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Some guidelines to the future of marketing :)

More links;) http://about.me/mediafuturist
Free iOS and android apps: http://gerd.fm/mobilegerd

Digital surpasses print, tv in the USA

More links;) http://about.me/mediafuturist
Free iOS and android apps: http://gerd.fm/mobilegerd

Gerd Leonhard interviewed by Joris van Heukelom (Future of Advertising: SoLoMo:)

I was interviewed before my presentation at IAB NL's Mobile Inspiration Congress (see the PDF here),  by Joris Heukelom (chairman of IAN Netherlands and Owner of MakerStreet). A good summary on many of the key issues that will impact the future of advertising, mobile and social.

Webinar invitation: Privacy versus Publicy - the next 3 years. Public debate between Author Andrew Keen and Futurist Gerd Leonhard (October 26 2012)

Please join me for this debate - should be great fun. Andrew Keen - often called the Anti-Christ of Silicon Valley - is a long-time colleague of mine and even though we don't agree on a lot of things he puts forth about in his 2 most recent books (The Cult of the Amateur, and the newest Digital Vertigo) I respect his work a lot - don't miss this; sparks are sure to fly.

Attendance is limited to 100 people so sign up early (and be sure to log-in at least 20 mins before showtime:)

Privacy versus Publicy: the next 3 years. A public debate with Author Andrew Keen and Futurist Gerd Leonhard

Fri, Oct 26, 2012 6:00 PM - 7:00 PM CEST i.e. 12 noon EST, 9am PST, 11 pm Sinagpore etc

Gerd Leonhard aka MediaFuturist is a futurist, keynote speaker, author and CEO of TheFuturesAgency, based in Switzerland. He is (mostly) a proponent of what he calls 'The Networked Society', the SoLoMo internet (social, local, mobile) and freemium business models; and foresees great opportunities in the global empowerment of creators and consumers powered by digital technology. His latest book is 'the future of content and can be found on Amazon see http://www.gerd.fm/focbook

Andrew and Gerd will present some of their key insights for approx. 10-15 minutes each, and will then debate the most crucial issues such as what privacy means in a connected world, whether 'the crowds' are actually being empowered or not, what the future role of social media will be, what the true meaning of a networked society is, and what the media landscape will look like, in the future.

Get ready for some serious sparring - which will also involve the participants, both via messages and chat as well as via audio intervention (upon invitation only).

This seminar will be recorded - please be aware of this fact if you are invited to speak during the session. You can view some of the previous recordings here: http://gerd.fm/youtubewebi

This session is limited to 100 people so please sign up early; most importantly please log-in at least 30 mins prior to the starting time.

More about Andrew:
http://www.ajkeen.com/bio/
https://twitter.com/ajkeen

"Andrew Keen has found the off switch for Silicon Valley's reality distortion field. With a cold eye and a cutting wit, he reveals the grandiose claims of our new digital plutocrats to be little more than self-serving cant. Digital Vertigo provides a timely and welcome reminder that having substance is more important than being transparent.
-- Nicholas Carr, author of The Shallows What the Internet Is Doing to Our Brains

More about Gerd Leonhard
http://www.gerdfuturist.com ... the canvas:)
CEO www.thefuturesagency.com
The Future of Business blog http://www.futureof.biz/
Videos: http://www.youtube.com/gleonhard
http://www.twitter.com/gleonhard
http://about.me/mediafuturist

 

 

 

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