153 posts categorized "Advertising Trends"
January 24, 2012
January 14, 2012
New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio
A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.
There are some quite juicy snippets in this interview, such as:
"In an truly digital society we probably don't need marketing as we know it"
"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"
"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"
This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:
From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."
Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).
January 03, 2012
A very meaty slideshow covering a huge number of key trends (see below... yes, it's a bit of overkill) and a pretty cool video - well worth checking out!
Access Everywhere 9. Electric Fleets 1 0. Leadership Shakeups 4 1. Rooftop Farming 6 3. Tokyo Sky Tree 8 2. Album Evolution 0. Facebook’s IPO 2 1. Lighter Cars 4 2. Roots Revival 6 4. Tom Daley 8 3. All Things Military- 1. Facial Recognition 2 2. Loosecubes 4 3. Scooter Surge 6 5. Toys for Tablets 8 Inspired Fury 3. Lytro 4 4. Screened Dining 6 6. TV Commerce 8 4. Antique Eats 2. Fat Taxes 2 4. Marques Toliver 4 5. Screened Shopping 6 7. “Ultra” 8 5. Anywhere, Any-Way 3. Flipped Classrooms 2 5. Mobile Security 4 6. Senior Cohousing 6 8. Unwrapping the 8 Shopping 4. Floating Yoga 2 Process 6. Motivational Objects 4 7. Silence 6 6. App Overload 5. For-Profit Chains, 2 9. Vdio 8 7. Mushrooms as 4 8. Silicon Valley Siblings 6 7. Apps for an Nonprofit Stores Functional Food 0. Video-grams 9 Aging World 9. Smaller SKUs 6 6. Fuel From Waste 2 8. Mushrooms Go Green 4 1. Virtual Fitting Rooms 9 8. The Attention 0. Smart Clothing 7 7. Garden Camping 2 9. Myanmar 4 2. Voice-Based 9 Economy 1. Smarter Check-ins 7 8. Gen Z 2 0. Nadine Ponce 5 Microblogging 9. Batuka 2. Social Seating 7 9. Gesture Recognition 2 1. Olympics’ New Sport 5 3. Voice Control 9 0. Benefit Corporations1 3. Solar Gets Simpler 7 0. Healthy Vending 3 2. Online Lives, in Print 5 4. Web Chat Everywhere 9 1. Book Club 2.01 Machines 4. Spiking Food Prices 7 3. P-to-P Experiences 5 5. Wii U 9 2. BYOD (Bring Your 1 1. Heirloom Everything 3 5. Split-Personality 7 Own Device) 4. The Personal Retailer 5 Smartphones 6. Women-Only Hotel 9 2. The Hobbit 3 Floors 3. Cloud Security1 5. Play as a Competitive 5 6. Stationery 7 3. Honey 3 Advantage 7. Your Public Story 9 4. Crowdsourced 1 7. Stripped-Down 7 Commutes 4. Hydration Stations 3 6. Pluerry 5 Products/Services 8. YouTube, the New 9 5. Indian E-commerce 3 Boob Tube 5. Crowdsourced 1 7. Public Bookshelves 5 8. Sundance London 7 Learning 6. Inhaling 3 9. Zimbabwe 9 8. Rainwater Harvesting 5 9. Sustainable Palm Oil 7 6. Curbing Food Waste1 7. Internet-Enabled Cars 3 1 00. Zink 9. Remaking “Made in 5 0. Tablets Replace Paper 8 7. Danger Zone Travel1 8. iTV 3 China” 1. Tap-and-Pay Incentives 8 8. Digital-Into-Physical 1 9. LCD Art 3 0. Rolling Stones’ 50th 6 Postcards 2. A Titanic Anniversary
November 29, 2011
Must watch:)))) The Future of Advertising is... CATS.
October 19, 2011
"Futurist and author Gerd Leonhard explained during a keynote address today at the Mobile Marketing Association Forum in São Paulo that customer trust was vital. “If we don’t trust Google, Twitter, Facebook, we leave them and they will die,” Leonard said. However, the key pillar to a solid strategy of mobile marketing is a focus on content. “Advertising is becoming content, marketing is curation, mobile is empowerment, brands are publishers, marketers become storytellers and consumers are participants,” explained Leonhard.
The future passes through the end of “mass-anything” and marketing has been dramatically impacted by the increased role of technology. “There is no difference between online and offline. Disconnected screens will be the exception, they will disappear,” said Leonhard. With all devices connected, network traffic will explode. All of this will culminate in changing how companies approach their mobile strategy. The point is how they will interact with customers. “If you want to succeed you have to give them control, as much as you can. Customers will love you,” Leonhard said, adding that empowerment, participation and engagement are the key points..."
See the Twitter buzz from the event, during my talk
August 21, 2011
July 06, 2011
This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))
June 14, 2011
This is what happens when you connect MSFT's Kinect platform with shopping. Via FastCompany: "A new augmented reality shopping platform for Xbox Kinect will allow users to try on clothes in true 3-D, share photos with friends, and store wish-listed items on smartphones for shopping on-the-go... "The customer can visually see what an object looks like on them without even entering a retail store," Steve Dawson, Technology Director for the Emerging Experiences group at Razorfish tells Fast Company. Unlike existing virtual shopping that shoehorns 2-D photos on top of body snapshots, "with Kinect, you can find the physical outlines of a person and map it to your body."
April 07, 2011
New video: Telemedia Futures: how open technologies will shape the future of business, media and communications (USI 2010)
I just ran across this video of my 2010 talk at USI (Paris) and I think it's still quite relevant, so check it out, below. The topic of my talk and presentation is TeleMedia, one of my most popular memes and speaking topics - see the links below. From the USI event page:
"Fast and powerful mobile internet devices, social media, real-time search and location-based services are bringing major changes to how we communicate, connect, interact, share, consume, buy and sell, and learn. The disruption has only just started. Telecoms are poised to move up the food-chain, into content, services and experiences, while TV is quickly and totally converging with the web, and mobile devices will become the way most people will experience the Internet. Soon, data is the new oil, and 'the cloud' is the oil-well.
The traditional EGOsystems are becoming ECOsystems and the big Networks must now deal with 'The Networked'. Where is the future going, where are the biggest opportunities (and for whom, and where), and how can we start to adapt to the future, today? Futurist Gerd Leonhard will present the key trends and foresights as well as the most likely scenarios in technology, media / content, communications and advertising, for the next 3 years..." You download the PDF with my slides here, btw.
March 15, 2011
February 21, 2011
February 18, 2011
Source: AMEInfo (thanks!): 'Data is the new Oil' according to Media Futurist Gerd Leonhard who explains the concept to Phil Blizzard during a discussion on media innovations. The CEO of the Switzerland-based Futures Agency also talks about the need for creating networked societies, social engagement and creation of tribes in order to survive online. Note: this is where I found this powerful meme.
February 09, 2011
December 27, 2010
This is a nice, short video (8 Min 20 sec) that was recorded right before my presentation at ICTQatar, in Doha, on December 6, 2010. I cover various topics including what a futurist actually does, what my new company, The Futures Agency, does, where the music industry is going, what is happening as far as privacy is concerned, my thoughs on digital content piracy, and much more.