What would Google do? A must read / watch for pretty much anyone (Jeff Jarvis)

 

Jeff Jarvis rocks - no doubt about it. I have been reading his new book "What would Google do" and in my view it's at least as important as Wikinomics or the LongTail. Check out Jeff's slideshow and video below (yes, you can fast-forward thru the first 8 mins of German intro;) - no matter what business you are in, this will give you some serious food for thought; if you're in the content business - well... watch it 5 times!
Some of his key points:

• The link changes everything    
• Do what you do best and link to the rest
• Join a network / Be a platform
• Think distributed
• If you’re not searchable, you won’t be found
• Everybody needs a little SEO
• Life is public, so is business
• Your customers are your ad agency
• Small is the new big
• Manage abundance (not scarcity)
• Join the open-source, gift economy
• The mass market is dead—long live the mass of niches
• Google commodifies everything
• Welcome to the Google economy

WWGD? - The PowerPoint

View more OpenOffice presentations from jeffjarvis.

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Meet me in Singapore June 18-21 (CommunicAsia Keynotes)

If you live in Singapore or happen to be there June 18-21 2009 please come by CommunicAsia for my speeches:  June 18 speech & presentation on Mobile Marketing http://ow.ly/9iZo; June 19 Talk on Mobile Content http://tinyurl.com/qnetx8

Keynote Address June 19, 10 am  The Future of Mobile Content, TV & Entertainment: The content industries are seriously challenged by the Internet's disruptive forces - it may have taken longer but is really hitting home now. Many trusted business models are no longer working, copyright and value traditions are being challenged, and content consumption is drastically changing, everywhere. Now that Internet access is becoming a default part of just about every mobile phone, even more drastic changes are on the horizon. Who will pay for what kind of content on mobile phones, when, why, where and how? Will mobile TV and mobile music finally take off, and what will be the future business models? Where the opportunities are and where are the minefields and myths that need to be discarded?  Gerd will present the most crucial trends, examples and future scenarios and preview some of the findings from his upcoming book 'Broadband Culture'

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Mark Malaro Video with web technology expert Mark Pesce

Fascinating conversation with technology expert, consultant, teacher and author Mark Pesce. Pesce recently spoke at the Personal Democracy Forum in New York, and in this discussion he provides his thoughts and opinions on where we are with web and mobile technology, and most importantly, on its critical social and political impact on us all today. (PS: Blip.TV really rocks I think! - check out my channel on Blip)

MTV Asia report says users want telcos to work closer with the labels

From Ian Stewart at MTV Asia, via slideshare

The Future of Music - as shown on Korea?

Very interesting feature at Portfolio.com

Future Pop by Jeff Yang                                                                                                                           Mar 27 2008: CDs are dead, and Korean impresario Jin-Young Park knows it. American music labels could learn a thing or two from the model he's built in South Korea.

Highlights
"In meetings with music labels here, they talk to me about releasing albums," says Park. "They can't accept that there's no such thing anymore. Where I come from, CDs are nothing—they're just souvenirs. I tell them, 'Wake up!'"

"In South Korea, where Park is building a new kind of music-business model, 80 percent of households have a broadband connection; downloads via both PCs and cell phones make up an overwhelming share of the nation's music market. Download revenue there has soared 422 percent since 2000, to $366 million, while CD sales have declined 83 percent over the same period to just $70 million in 2007...."

Read this and say YES:
"It's the artist as brand: In Korea, consumers don't buy music; they buy a product relationship that reaches across every media platform and entertainment genre..."

"Fans of the group can buy tickets for their live concerts at $110 a pop; purchase a growing array of their merchandise (the names and faces of top K-pop stars adorn everything from $5 phone cards to $500 cell phones and music players); download ringtones featuring their songs ($2); and even make bids on a charity auction for a dinner date with the girls on the popular social-networking site CyWorld (five fans paid between $3,800 and $6,000 for the privilege last year). And if all that's not enough, fans can always tune in to the Wonder Girls' reality TV series, now in its third season as one of MTV Korea's top-rated programs..."

My presentation at the 1st Indonesian Broadband Summit in Jakarta, April 1, 2008: Bhinneka tunggal ika!

This is a summary of my presentation I held at the Nokia-Siemens / Mastel sponsored Indonesian Broadband event in Jakarta, today (April 1, 2008); riffing on my favorite theme "Open is King" and touching on issues such as the rise of niche media, the culture of participation, content commerce models of the future, broadband content versus narrowband content, the power of sharing, a new definition of UGC, telco trends, control versus trust etc.
PDF file (no animations) 18.6 MB
Download JAKARTA GERD.pdf

Macromedia Flash File (plays in any browser, fully interactive) 28.9 MB
Download flash version jakarta.swf

Quicktime / MP4 file (70 MB) incl. all animations
Download Jakarta Gerd movie.mov

Check out my new book, Music2.0. Get a printed copy or download the pay-what-you-want pdf here

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Music-Enabled Phones: Big Numbers Getting Bigger...via Digital Music News

Link: Music-Enabled Phones: Big Numbers Getting Bigger... — Digital Music News.

"Predictably, Asia powered the greatest shipments of music-enabled mobile devices at 201 million, followed by Western Europe, which contributed 159 million according to the group.  North America contributed 117 million...."

The Future is in the BRIC countries. And in Mobility, period.