MediaFuturist: Attention Economy

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

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Posted by Gerd Leonhard at 5:40 PM in 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

The latest updates from my Tumblr blogs

Greetings! In addition to the blog posts on this site I also post on 2 other sites, see below.

The latest updates from my Future of Business Tumblr Blog

The latest updates from my Green Futurist Tumblr Blog

Posted by Gerd Leonhard at 3:13 PM in 21st Century Content Ecology, About Me, Attention Economy, Blogging, Broadband Culture, capitalism 2.0, CHANGE, Concerns, Consumer Insights, Content 2.0, Future of Business, Going Green, Good reads, Green Futures, Inequality, Innovation, Likemindedness, Link Economy, Must Reads, My writings, Networked Society, Open Network Economy, Politics of Content, Predictions, Privacy, Real-Time Web, Realizations, Resources, Social Media, Sustainability | Permalink | Comments (0) | TrackBack (0)

Get the free PDF of my Music 2.0 book - just pay with a tweet or Facebook post!

Attention is the new currency is one of my favorite memes. So: simply tweet about my 2009 book Music 2.0 (even if you already have it, in print or as PDF) and receive the link to the free download. Use this link to PAY WITH A TWEET and spread the word. If you really must get a dead-tree edition, the print version can be ordered via my bookstore at Lulu.com

About Music 2.0 (from the free mobile site): "This book was self-published in 2009 and is an edited collection of my best essays on the future of the music industry, and continues the work I presented in my first book, The Future of Music, co-written with Dave Kusek. It further describes what I think the next generation of music companies will actually look like – hence the term Music 2.0, a description derived from the now increasingly popular “Web 2.0.” I have been writing and blogging about digital music and the next generation of the music industry for almost four years now – in airplanes, taxis, trains, busses, hotel lobbies, conference halls, and at home. In Internet time (and it certainly feels that way to me), this is almost forever! In many ways my message and my opinions may have evolved a bit but the bottom lines and visions have not changed a whole lot.

Looking back at some 1,000 blog posts and over 20 essays it is evident that by far the most often covered subject is indeed what I (and many other people – I make no claim to having invented this moniker!) have come to call Music 2.0, the new principles that define the next iteration of the music business. All of this is also closely connected with a few other terms that I have co-coined and have come to be associated with: Music Like Water (MLW), the Flat Rate for Music, Feels Like Free (FLF), the Usator, Friction is Fiction, and the People Formerly Known As Consumers. In this book, I aim to just fine-tune the best of my writings from the past four years, while not altering the content too much, in order to preserve the timeliness and context of when it was actually written..."

You can also read the book on pretty much any mobile device just by going to MusicFutures.com.

Also, be sure to follow my music-business specific tweets via @music2dot0. To see all my blog posts on the Music 2.0 book (and the topics covered in the book) please go here. For the music-business specific videos, visit my Youtube channel. Slideshows are here.

Posted by Gerd Leonhard at 10:01 AM in 21st Century Content Ecology, About Me, Attention Economy, Books, Cultural Industries, Digital Music, Eoc: Music Industry, Future of Music, Music 2.0, Music Flat Rate, Music Like Water, Music2.0 Book, Musician 2.0, Must Reads, My Books, Twitter | Permalink | Comments (0) | TrackBack (0)

100 things to watch in 2012 (via JWT Intelligence)

A very meaty slideshow covering a huge number of key trends (see below... yes, it's a bit of overkill) and a pretty cool video - well worth checking out!

Access Everywhere 9. Electric Fleets 1 0. Leadership Shakeups 4 1. Rooftop Farming 6 3. Tokyo Sky Tree 8 2. Album Evolution 0. Facebook’s IPO 2 1. Lighter Cars 4 2. Roots Revival 6 4. Tom Daley 8 3. All Things Military- 1. Facial Recognition 2 2. Loosecubes 4 3. Scooter Surge 6 5. Toys for Tablets 8 Inspired Fury 3. Lytro 4 4. Screened Dining 6 6. TV Commerce 8 4. Antique Eats 2. Fat Taxes 2 4. Marques Toliver 4 5. Screened Shopping 6 7. “Ultra” 8 5. Anywhere, Any-Way 3. Flipped Classrooms 2 5. Mobile Security 4 6. Senior Cohousing 6 8. Unwrapping the 8 Shopping 4. Floating Yoga 2 Process 6. Motivational Objects 4 7. Silence 6 6. App Overload 5. For-Profit Chains, 2 9. Vdio 8 7. Mushrooms as 4 8. Silicon Valley Siblings 6 7. Apps for an Nonprofit Stores Functional Food 0. Video-grams 9 Aging World 9. Smaller SKUs 6 6. Fuel From Waste 2 8. Mushrooms Go Green 4 1. Virtual Fitting Rooms 9 8. The Attention 0. Smart Clothing 7 7. Garden Camping 2 9. Myanmar 4 2. Voice-Based 9 Economy 1. Smarter Check-ins 7 8. Gen Z 2 0. Nadine Ponce 5 Microblogging 9. Batuka 2. Social Seating 7 9. Gesture Recognition 2 1. Olympics’ New Sport 5 3. Voice Control 9 0. Benefit Corporations1 3. Solar Gets Simpler 7 0. Healthy Vending 3 2. Online Lives, in Print 5 4. Web Chat Everywhere 9 1. Book Club 2.01 Machines 4. Spiking Food Prices 7 3. P-to-P Experiences 5 5. Wii U 9 2. BYOD (Bring Your 1 1. Heirloom Everything 3 5. Split-Personality 7 Own Device) 4. The Personal Retailer 5 Smartphones 6. Women-Only Hotel 9 2. The Hobbit 3 Floors 3. Cloud Security1 5. Play as a Competitive 5 6. Stationery 7 3. Honey 3 Advantage 7. Your Public Story 9 4. Crowdsourced 1 7. Stripped-Down 7 Commutes 4. Hydration Stations 3 6. Pluerry 5 Products/Services 8. YouTube, the New 9 5. Indian E-commerce 3 Boob Tube 5. Crowdsourced 1 7. Public Bookshelves 5 8. Sundance London 7 Learning 6. Inhaling 3 9. Zimbabwe 9 8. Rainwater Harvesting 5 9. Sustainable Palm Oil 7 6. Curbing Food Waste1 7. Internet-Enabled Cars 3 1 00. Zink 9. Remaking “Made in 5 0. Tablets Replace Paper 8 7. Danger Zone Travel1 8. iTV 3 China” 1. Tap-and-Pay Incentives 8 8. Digital-Into-Physical 1 9. LCD Art 3 0. Rolling Stones’ 50th 6 Postcards 2. A Titanic Anniversary

JWT: 100 Things to Watch in 2012

View more presentations from JWTIntelligence

Posted by Gerd Leonhard at 9:22 PM in 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Broadband Culture, CHANGE, Consumer Insights, Convergence, Crossmedia, Emerging Markets, Future of Advertising, Future of Agencies, Future of Business, Future of Reading, Good reads, Predictions, Resources | Permalink | Comments (0) | TrackBack (0)

Jeffrey Sachs "The Price of Civilization" - great video to kick off 2012

In this very insightful Authors-at-Google-video Jeffrey Sachs, Director of The Earth Institute at Columbia University, aptly summarizes several key topics such as the reasons for the economic crisis, the increasing inequality in America, and the consequences of globalization.

Watch the whole thing and you'll understand what the world - and in particular, America - is up against in 2012. And check out his book "The price of Civilization" - I just got it for my Kindle and will share my public bookmarks soon, here.

If you own a Kindle you can follow my Kindle note-sharing here.

From Youtube: "As he has done in dozens of countries around the world in the midst of economic crises, Sachs turns his unique diagnostic skills to what ails the American economy. He finds that both political parties—and many leading economists—have missed the big picture, offering shortsighted solutions such as stimulus spending or tax cuts to address complex economic problems that require deeper solutions. Sachs argues that we have profoundly underestimated globalization's long-term effects on our country, which create deep and largely unmet challenges with regard to jobs, incomes, poverty, and the environment. America's single biggest economic failure, Sachs argues, is its inability to come to grips with the new global economic realities.

Yet Sachs goes deeper than an economic diagnosis. By taking a broad, holistic approach—looking at domestic politics, geopolitics, social psychology, and the natural environment as well—Sachs reveals the larger fissures underlying our country's current crisis. He shows how Washington has consistently failed to address America's economic needs. He describes a political system that has lost its ethical moorings, in which ever-rising campaign contributions and lobbying outlays overpower the voice of the citizenry. He also looks at the crisis in our culture, in which an overstimulated and consumption-driven populace in a ferocious quest for wealth now suffers shortfalls of social trust, honesty, and compassion. Finally, Sachs offers a plan to turn the crisis around. He argues persuasively that the problem is not America's abiding values, which remain generous and pragmatic, but the ease with which political spin and consumerism run circles around those values. He bids the reader to reclaim the virtues of good citizenship and mindfulness toward the economy and one another. Most important, he bids each of us to accept the price of civilization, so that together we can restore America to its great promise...."

Posted by Gerd Leonhard at 3:24 PM in Asia, Attention Economy, CHANGE, Concerns, Control Fights, Current Affairs, Economic Egoism, EgoSystem EcoSystem, Emerging Markets, Future of Business, Inspiring, Interesting, Leadership, Market failures, Must-watch, Networked Society, Open Network Economy, Openness Issues, People, Politics of Content, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New video: Social Local Mobile Video: the future of Apps (my BDigital Keynote)

Here is a new video with my keynote at the BDigital Apps Conference, November 16, 2011, in Barcelona (my part starts at 02:04). You can download the PDF with my slides here.

The topic: "SoLoMoVi": apps and the future of content, business and communication" Wireless broadband, mobile applications, smart mobile devices, social networks and over-the-top video are exploding and will dramatically change how we communicate, how we buy and sell, how we create and consume content, and how we do business or run our governments. Pre-mobile & social, the Internet was just in its infancy, now it's a rebellious teenager testing the limits and pushing relentlessly. Where will the mobile Internet - and apps in particular - take us, in the next 3-5 years, what opportunities will emerge, what will happen in sectors such as education, media, politics and culture, and what can we learn from how this is already unfolding in the developing countries?

http://eng.bdigitalapps.com/

Posted by Gerd Leonhard at 4:47 PM in 21st Century Content Ecology, Apps, Attention Economy, Mobile, Monetizing Content, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Social Media, TeleMedia, VIDEO BLOG, Videos I Like, Web/Tech | Permalink | Comments (0) | TrackBack (0)

New video: Visions of a Networked Future at ITU Telecom World

Below is a 10-minute video excerpt from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.

This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here

You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.

More details on the other panelists

Gerd Leonhard, CEO, The Futures Agency
Rachel Armstrong, Senior TED Fellow, Senior Lecturer, University of Greenwich
Simon Torrance, Founder 2.0 Initiative, and Chief Executice Officer, STL Partners
Juliana Rotich, CEO, Ushahidi Inc.
Rohit Talwar, CEO, Fast Future

This is the audio-only version (right-click to save the MP3)

Gerd Leonhard Futurist at ITU Teleworld 2012

Posted by Gerd Leonhard at 1:12 PM in Africa, Attention Economy, Brazil, Broadband Culture, CHANGE, Collaborators, Concerns, Conferences, Consumer Insights, Control Fights, Creative Rights, Crossmedia, Crowdsourcing, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, Future of Media, Innovation, Inspiring, Interesting, Leadership, Link Economy, mCommerce, Must-watch, My Podcasts, My speaking engagements, My videos, Open Is King, Open Network Economy, Openness Issues, OTT, Podcasting, Podcasts, Politics of Content, Privacy, Recession survival, Smart People, Telecom2.0, TeleMedia, The Cloud, The Futures Agency, VIDEO BLOG, Videos I Like | Permalink | Comments (0) | TrackBack (0)

5* video: Kevin Kelly on the future of the Internet: screening, interacting, sharing, flowing, generating

Kevin Kelly is a major influence on my work, and this video from Wired's Network conference is one of his best. Dive in and you'll see why. All of his books are worth reading, as well.

Posted by Gerd Leonhard at 6:57 PM in 21st Century Content Ecology, amazing, Attention Economy, Bottom Lines, Broadband Culture, CHANGE, Conferences, Consumer Insights, Creative Rights, Crucial Stuff, Cultural Industries, Data is the new Oil, EgoSystem EcoSystem, Free!, Friction is Fiction, Future of Broadcasting, Future of Business, great ideas, Innovation, Inspiring, Internet of Things, Lifestreaming, Made me think, Monetizing Content, Must-watch, Networked Society, Open Network Economy, Privacy, Realizations, Resources, Sharism, Smart People, Social Networks, Stuff I Love, TeleMedia, The Cloud, Trends, Web/Tech | Permalink | Comments (0) | TrackBack (0)

New video: the Future of Content, my Keynote at Colombia 3.0 (SPANISH)

Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com

The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned.

files.me.com/gleonhard/gi5dw0 has the PDF with the slides using during the talk (i.e. most of them) Thanks to MINTIC for making this video available. For more context read http://www.mintic.gov.co/index.php/mn-news/469-20111008gerd

Related: check out my new Kindle book "The Future of Content"

El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.

Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.

Posted by Gerd Leonhard at 12:01 PM in 21st Century Content Ecology, Apps, Attention Economy, BRIC, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Convergence, Copyright, Creative Commons, Creative Rights, Cultural Industries, Digital Music, Economic Egoism, EgoSystem EcoSystem, Eoc: Music Industry, Facebook, Future of Advertising, Future of Broadcasting, Future of Content, Future of Media, Future of Music, Future of Reading, Future of Selling, Future of TV, Inspiring, Mobility, Monetizing Content, Music Flat Rate, Music Like Water, MY PRESENTATIONS, My speaking engagements, Networked Society, Open Network Economy, Openness Issues, Politics of Content, Print & Newspapers, Social Media, Social Networks, TeleMedia, Trends, TV 2.0, Videos I Like, Youtube | Permalink | Comments (0) | TrackBack (0)

The future of connected & social TV: my presentation at MIPCOM Digital Minds

From yesterday (Oct 4 2011) in Cannes. see the Twitter buzz

Future of Connected Television Gerd Leonhard @ MIPCOM Digital Minds 2011

View more presentations from Gerd Leonhard

Posted by Gerd Leonhard at 10:13 AM in 21st Century Content Ecology, Attention Economy, Broadband Culture, Broadcasting, CHANGE, Conferences, Consumer Insights, Content 2.0, Convergence, Crossmedia, Data is the new Oil, EoC: The Studios, Future of Broadcasting, Future of Cable TV, Future of TV, MY PRESENTATIONS | Permalink | Comments (0) | TrackBack (0)

Monetizing Digital Content: the complete video of my presentation at DES 2011 (Wiggins)

This is one of my main topics, and most of the crucial stuff is covered in this 30-minute video. I hope you like it - if you do, please share it widely. Many related slideshows can be found here. Here is a low-res version of the actual slideshow: Download DES wiggin Gerd Leonhard Public low res

Posted by Gerd Leonhard at 11:48 AM in 21st Century Content Ecology, Attention Economy, Best of Gerd, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Copyright, Cultural Industries, Future of Content, Future of Media, Future of TV, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Politics of Content | Permalink | Comments (0) | TrackBack (0)

Short video: I program my media - it does not program me (switching from Push to Pull)

Broadcasting (TV, Radio) is switching from Push to Pull. And so is advertising! Let me know what you think:)

Posted by Gerd Leonhard at 12:30 PM in 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Broadband Culture, Broadcasting, Consumer Insights, Content 2.0, Future of Agencies, Future of Broadcasting, Future of Cable TV, Future of Content, Future of Marketing, Future of Selling, Link Economy, Monetizing Content, My Books, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Social Advertising, Social Commerce, TV 2.0, VIDEO BLOG, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New futurist conversation with Ross Dawson: Open vs Closed Systems (video)

Here is another episode from a series of videos I made with my friend and fellow futurist Ross Dawson, in Sydney, last month. Read his entire post here, and check out Ross's video channel here. And be sure to visit GerdTube:)

Via Ross's post: "Here are a few of the points we make in the video:
* Many executives want to know whether and why they need to open up their business models and customer interactions
* Open systems are faster, more viral, have more innovation, and are more fun to work in
* Apple is the only prominent example of a closed system that is working well
* There is a long and gradual trend to open systems, but progress is rarely linear and it hasn’t shifted as fast as we may have expected
* Platforms and open source have been significant wins for open systems
* There is a battle between ecosystems – you want to be open within the space but compete with other ecosystems
* Android within the platform is open – arguably too open – yet it competes with other mobile platforms it in fact so has boundaries
* Being too open can make things slower to progress, for example with quality assurance issues
* The development of a highly interconnected world creates more need for open systems
* APIs have provided a huge boost to the Internet economy
* Google’s early move to expose APIs to many of its products provided the impetus for this to become standard practice across the net
* A key issue is the pace at which commercial organizations should open out their models
* Facebook has become more open over time due to customer pressure, however now that Google+ has provided a ready way to export personal profiles that changes the competitive landscape in social networks

Posted by Gerd Leonhard at 5:46 PM in 21st Century Content Ecology, Android, Attention Economy, Broadband Culture, Content 2.0, Control Fights, Creative Rights, Crucial Stuff, Disruption, Economic Egoism, EgoSystem EcoSystem, Friction is Fiction, Future of Business, Innovation, Inspiring, Interviews, Leadership, Link Economy, Marketing2.0, Must-watch, Networked Society, Open Is King, Open Network Economy, Open Source, Openness Issues, VIDEO BLOG, Videos I Like | Permalink | Comments (0) | TrackBack (0)

Check out my Future of Business blog on Tumblr

I started using Tumblr a year ago, and because of its easy use of viral tools and instant-post options via Instapaper etc I have build a pretty good following there, already. I usually post interesting snippets I find via Twitter, Flipboard or my 1000+ RSS feeds (no, I don't actually read all of them), and only the most crucial ones are presented. In other words, this is not a river but a drip-feed:) Check it out at Futureof.biz , on any mobile devices try the new Conduit-powered mobile app.

Posted by Gerd Leonhard at 9:54 AM in About Me, Announcements, Attention Economy, Blogging, Me, Mobile, Must Reads, My Mobile App, News | Permalink | Comments (0) | TrackBack (0)

The video of my presentation at the Google Think-Travel event in Sydney: the consumer of tomorrow

This is a brand-new and very nicely produced video - a big thank-you to Google Australia for making it available so quickly. If you are in the travel business, do make sure to watch this video, and check out the other speakers and their presentations, as well. Enjoy, RT, Google + this :)))