9 posts categorized "Books2.0"
June 26, 2010
May 19, 2010
May 06, 2010
March 19, 2010
Updated: this post now includes Dominic Pride's presentation, embedded below. I also just added the audio version of my presentation (sorry for the rather poor quality), as well as the front-row-shoot with a video of my presentation, below; please note that this is the 'unofficial version', quickly recorded with my Kodak Zi8 - better quality video to follow soon. Clive Rich's presentation is embedded below.Books 2.0 event at Olswang in London. I will add the slideshare embed code and file download options later, today (very slow connection here at the Hilton;), and we will have Clive's and Dominic's slides available as well; videos should follow within a few days, too. This was a really inspiring event, a great and very clued-in audience, beautiful location (Olswang London), and a perfect combination of different view-points by the 3 of us. More comments are available via the Twitter stream and via #books20 hashtag.
Some of the topics I covered included: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of 'Reading 2.0', the new definition of books, media as a service and the potentials of 'content in the cloud', the future role of publishers... and much more. 32MB PDF: files.me.com/gleonhard/
March 16, 2010
Here are 4 'scenes' from my upcoming presentation at the Books 2.0 event in London, March 19. I still have a few seats reserved for my tweeps and blog-readers - ping me if you are interested (yes, it's still a free event;). I will publish my slides on this blog, via Slideshare, and via Twitter, sometime in the afternoon of that day. Stay tuned. The Twitter Hashtag is #books20 and the Twitter-Stream is here.
March 08, 2010
February 17, 2010
Everyone in the content industry should watch this demo, below, of what the Wired guys are working on - it's fantastic food for thought; exciting stuff. And just gotta love Scott's Matrix-dude-like, gravely voice in beginning;). Well done, guys.
4 'IF' comments: 1) If the publishers can and will provide very addictive, immersive and interactive experiences at LITERALLY no-brainer prices or via bundled services (big 'if' here) 2) If the media companies and 'rights-holders' decide to get rid of all that crippling and legitimate user-insulting DRM and other technical protection models (remember, Protection is in the Business Model) 3) If the advertisers and brands are really going to fast-track their support for these kinds of new platforms 4) If everybody can finally resist the temptation to make this yet another 'walled garden' competition, albeit with prettier flowers....THEN indeed, we just may have something here. I'll be watching (+).
February 15, 2010
At MIDEM 2010, one of the leading music industry events held in Cannes, annually, I gave a talk about how other content industries (apart from music) are using the Internet to monetize. The video is about 14 minutes long, and goes with the slide-show, below, and addresses these examples:
- What will magazine publishers do with the new iPad and other tablet devices (examples from Bonnier, Wired and Sports Illustrated)
- How Salesforce.com is making 1.29 Billion USD by selling access to the cloud
- How OReilly's Safari Books is selling access to 15.000 technical books for $42 / month
- How Zynga's Farmville social game (on Facebook) is selling 800.000 tractors as virtual items, per day
- How iStockphoto is selling what can be found in many places for free
- How the Techdirt blog connects with fans and gives 'reason to buy' (CwF / RtB)
- Conclusion: People pay when they see real value and when the price is right!
- Related: my Midemnet blog posts
- The same video on Youtube
February 09, 2010
Today, I am delighted to announce a very special event on "The Future of Books & Publishing in a connected World", on March 19th, in London. I have teamed up with Clive Rich (Rich Futures / Olswang) and Dominic Pride (the SoundHorizon) to jointly present a powerful, conclusive and inspiring program (8.30 am to 12 noon), geared towards Senior Executives, strategists and decision makers from all sectors of the book publishing industry, including the creatives, i.e. the authors / writers and their agents and representatives.
The Future of Books will present C-Level publishing executives with the real (and so far unspoken) learnings from the music industry, a business which has been in transition since the days of Napster 1.0 and the first MP3 players. The speakers will present their views on what book publishers need to understand, believe and do, to take advantage of this dramatic shift from selling copies of printed books to selling access to a digital book (or both). Clive, Dominic and me will be making one presentation each, centering around several key questions: 1) what can and should really be learned from the music industry as far as adopting web-native business models is concerned? What really happened during the last decade in digital music, and why, and how could book publishers avoid a very similar situation? Is protection in technology or is it in the business model? 2) What are those 'immediate-future' business models for what we like to call Books 2.0, what exactly are the most likely new revenue streams and how can those real "New Generatives" be nurtured? 3) What needs to change so that a win-win-win future for publishers, authors and consumers can be constructed and realized?
In addition, we will try and address questions such as:
- How can publishers respond to these rapidly emerging scenarios? Will books become "free" and ubiquitous on all digital networks? If customers continue to pay, will authors and their publishers get digital pennies instead of pounds?
- As reading becomes another part of new retail environments and other services, how will it be taken to market? And what are the additional services and usages which will form part of the new value proposition, and ultimately new revenue streams?
- Publishers need to act now to ensure that they continue to play a valuable role in fostering talent, nurturing careers and in providing great content to readers
Dominic Pride: Founder and Principal Consultant, The Sound Horizon. Dominic founded The Sound
Horizon in 2009 to serve the growing number of companies wishing to create and maintain digital
strategies, successfully manage innovation and create new service concepts. Key clients for The Sound
Horizon include Nokia Media & Games and City Showcase. Prior to The Sound Horizon, Dominic was
Product Marketing Director for Shazam, where he spearheaded the company’s expansion into branded,
application-based services on iPhone, Android, Blackberry, Windows and Nokia platforms, and helped to
position the company as one of the planet’s prime music discovery brands. At Orange / France Telecom
Group, he drove the international market development of mobile and convergent music services and
played a key role in DRM-free music.
Clive Rich: Principal, Rich Futures and Consultant to Olswang. At Olswang, Clive works closely with
the Firm's music and new media practices. Clive has a 25 year history of excellence in the Music
business as a lawyer, Board Director and Strategic Director. At Sony BMG Music UK Clive created and
ran the “Futures Division”, responsible for all Sony BMG’s new and developing business - including its
digital music business, TV programming and brand partnerships. This included developing the business
interests of Syco, SonyBMG's TV joint venture with Simon Cowell. Prior to that he held senior business
affairs positions with BMG, and chaired PPL and the BPI Rights Committee. Through Rich Futures he has
since provided business affairs services to, among others, the Royal Opera House, MySpace, SanDisk and
the UK Government’s Technology Strategy Board. He also assists in the business development of a
number of emerging digital media companies in which he is a shareholder.
Olswang London is generously hosting this event; registration is free-of-charge but invitation-only, and limited to senior execs from the book publishing business. If you are interested in participating please contact me directly (and soon - space is limited).
When: Friday 19 March 8.30am - 12.00pm
Where: Olswang LLP, 90 High Holborn, London, WC1V 6XX (click here for a map)Below is our 'official' video trailer for this event, with all 3 speakers commenting on what we will talk about. A conversation with Dominic Pride and myself can be viewed below, as well. More videos are available on our Youtube channel.