I had the great pleasure of being a guest at the RodaViva TV-show in Brazil in 2o10, and they just published a nice summary of it, a few weeks ago. The full 77 minutes can be watched here.
This clip is only about 2 minutes long so if you speak Portuguese give it a go for a quick fix on what I do. Obrigado!
Photo by Duda Groisman.
Some very helpful stats here
Below is a 10-minute video excerpt from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.
This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here
You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.
More details on the other panelists
Gerd Leonhard, CEO, The Futures Agency
Rachel Armstrong, Senior TED Fellow, Senior Lecturer, University of Greenwich
Simon Torrance, Founder 2.0 Initiative, and Chief Executice Officer, STL Partners
Juliana Rotich, CEO, Ushahidi Inc.
Rohit Talwar, CEO, Fast Future
This is the audio-only version (right-click to save the MP3)
Gerd Leonhard Futurist at ITU Teleworld 2012
Epoca Brazil, on Facebook (Portuguese) April 2011: Download Epoca Brazil Gerd
HSM Magazine, Brazil (Portuguese) June 2010: Download HSM gerd
eComm conference / blog interview on Telemedia (Sept 2009): EComm-Interview
DDB strategy blog guest post: Data is the new Oil (Nov 2010): The Future
Enjoy and feel free to spread or repost anywhere.
I am delighted to be able to share this brand-new translation with all my friends, tweeps and colleagues that speak Portuguese. The essay was kindly translated by Paula Neves, Analista de Marketing Digital at Approach (Brazil); be sure to visit her blog or Linkedin profile.
Gerd Leonhard: Conteúdo 2.0: ‘proteção’ está no modelo de negócio e não na tecnologia (pensamentos sobre o futuro da venda de conteúdo).
Download the PDF (1.8MB): Portuguese translation The original, english version is here.
Excerpt (download the PDF to read the whole thing, ie 6 pages):
Image by gleonhard via Flickr
Abastecido pelas agitações na indústria da música e, finalmente, com a transformação muito rápida dos livros para o formato digital, há bastante debate em torno do fato das pessoas compartilharem habitualmente isto é, redistribuírem conteúdo digital sem que os usuários paguem por isso. Como se pode monetizar o conteúdo se a cópia é gratuita? Essa pergunta é uma questão chave em todos os sentidos, seja com a música, com livros digitais, noticiários, editoração, TV ou filmes. Há o medo, claro, de que a partir do momento que um item digital foi comprado por uma pessoa, ele pode ser facilmente encaminhado para qualquer um se estiver num formato aberto, assim reduzindo significantemente a possibilidade de que outra pessoa pague dinheiro real por ele também (claro que o mesmo também é verídico para conteúdo digital supostamente trancado ou protegido – só demora um pouco mais). Não ter mais controle sobre a distribuição = não ter mais dinheiro. Certo?
Apesar do simples fato da GDD (Gestão de Direitos Digitais, ou Digital Rights Management em inglês) já ter se mostrado desastrosa no mundo da música digital (e agora já é praticamente o passado), medidas técnicas de proteção ainda vêm sendo investigadas como um método plausível de se garantir o pagamento, especialmente no efervescente setor dos eBooks. Isso me preocupa muito porque medidas técnicas de proteção são caras, atrapalham ou previnem a adoção em massa, encurtam ou matam o compartilhamento social, o que derrota o marketing usuário-usuário, normalmente limitam drasticamente o uso honesto, e são geralmente inúteis no combate aos piratas reais, isto é, os que têm intenções maldosas e criminosas de roubar conteúdo e vendê-lo para outros.
Não somente conteúdo – Contexto! A meu ver, o pensamento de que a distribuição de conteúdo tem de ser controlada para que haja qualquer forma razoável de pagamento é fundamentalmente equivocado por causa dessa percepção não-tão-futurista: numa economia aberta e enredada (nota: estou falando sobre hoje e não amanhã!) editores de conteúdo têm de oferecer seus bens de uma forma que não mais considere a distribuição como o fator central. Não deve-se vender (somente) o conteúdo (ou seja, meros 0s e 1s) e sim também o contexto, os valores agregados, os vários outros itens em torno do conteúdo. Venda o que não pode ser copiado.
A tendência irrefutável é que a janela de oportunidade de se ‘vender cópias’ (isto é, iTunes, música digital, Kindle, etc) está rapidamente fechando, pelo menos na maior parte dos países desenvolvidos. A próxima oportunidade, e já muito presente, está na venda do acesso e serviços de valor agregado, e no fornecimento de experiências ligadas ao conteúdo.
Image by gleonhard via Flickr
A partir do momento que abarcarmos que os usuários – as pessoas dantes conhecidas como consumidores – não podem ser reduzidas a meros ‘compradores de cópias’, poderemos investigar como eles gostariam de pagar por todo o resto também. Por exemplo, ao comprar um eBook os usuários não deveriam pagar meramente pela autorização da distribuição, ou seja, a cópia legítima das palavras, e sim também poderiam ganhar acesso a comentários altamente especializados, amigos e colegas que possam ler esse livro, avaliações, explicações, apresentações de slides, imagens, links, vídeos, referências cruzadas, conexões diretas com o autor ou o editor e assim por diante. Sim: conectar com fãs + motivos para comprar (como o Mike Masnich do Techdirt já resumiu sucintamente diversas vezes)....
This is a rather lengthy (but worth it, I hope:) 90 minute+ video of my June 23, 2010 presentation on "New Insights: The
Future of Business - trends, future scenarios and key insights" at the
Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil. The PDF with the slides can be downloaded via this link (30MB PDF); as usual all material is
creative-commons-licensed (attribution required / non-commercial). Topics include: broadband culture and mobility, social media, the link
economy, the culture of participation, open economy paradigms, cloud
computing futures, the network vs the networked, selling 2.0, privacy
and much more. You can download the FDC's STC program description here.
Here is the official event description: "The pace of change is constantly accelerating, everywhere and across most industries, whether it's in technology, communications, marketing, media, manufacturing, services or consumer goods. Disruption is becoming the norm rather than the exception. B2B relationships are deeply effected, as well, with new and often challenging standards of openness, transparency, collaboration and inter-connectivity quickly emerging. The future is likely to require hyper-collaboration rather than (just) competition, non-linear thinking, crowd-sourced innovation, and circular business model innovation"
Enjoy and spread the word!
At Estacio 10 am Sat June 26: PALESTRA INTERNACIONAL: O FUTURO DA MÍDIA
Objetivo: Discutir o futuro da mídia, conteúdo, tecnologia, negócios, propaganda e marketing, branding, telecomunicações, comunicação e cultura. Público-alvo: Alunos dos cursos de graduação em Comunicação Social, Cinema, Marketing e Propaganda e Marketing e de pós-graduação em Telejornalismo, Comunicação Empresarial, Mídias Digitais e Marketing.
Observações: Público Interno -> Gratuito Público Externo -> R$40,00 Este curso vale horas AAC
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I am delighted and honored to have been officially appointed as 'Visiting Professor' at the prestigious Fundacao Dom Cabral (FDC) in Brazil (based in Sao Paulo and Belo Horizonte). FDC is ranked number 6 on the list of global business schools and executive education providers (see below), and collaborates globally with Kellogs and Insead. Download
the FT Rankings of global B-Schools (5 MB PDF)
I will be teaching, presenting, giving talks and delivering speeches in Brazil on a regular basis, both for FDC's many executive training programs, and events, as well as for their own staff and internal training. Some of my previous work for FDC can be found here: The Future of Business (slide-show) and Shifting to the Open Network Economy (slide-show).
Related work in Brazil includes my appearance on the RodaViva TV Show, my collaboration with the NBS agency (Future of Communications event in Feb 2010), and my work with Feira Musica Brazil (Future of Music - Music 2.0 in Brazil).
At this point I also want to thank some of the key 2 people that have egged me on to do more work on Brazil: leadership guru, innovation expert and fellow FDC professor Didier Marlier and music business entrepreneur and iMusica founder Felippe Llerena - thanks to both of you for bringing me to Brazil! Going forward, you can track my travel dates and plans (incl. most of the Brazil trips) via Dopplr, or via my Twitter stream; my next trip is June 21-26. When teaching at FDC in Sao Paulo or Belo Horizonte I may also be available for think-tanks and various speaking engagements in Brazil - just ping me if you are interested.
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This is the complete, 75-minute video of my appearance on Brazil's most popular talk show on Public TV, called Roda Viva (on the TV Cultura channel). I was delighted to be invited to the show, and really enjoyed being 'grilled' by the super-smart journalists and Brazilian media experts in the studio. We could have talked forever! The show was originally broadcast on April 26 (on Brazilian TV as well as online, see the Twitter buzz here) but unfortunately the webcast did not work very well so this is the first time I have seen the video, myself, and thanks to Roda Viva / TV Cultura I am delighted to be able to share this recording with you, as well.
More information about the show is here. Duda Groisman made some great photos during the recording of this show, embedded below. Related activities on this trip include: my presentation for NBS Brazil "The Future of Communications and Business", and my presentation at Fundacao Dom Cabral (one of Brazil's best business schools) on "The Open Network Economy". Please note: the video is half Portuguese (the questions) and half English (my replies)
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
View more presentations from Gerd Leonhard.
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View more presentations from Marco Derksen.
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UPDATE: It's on at 10pm Brazil / 9pm NY / 6pm West Coast
I really enjoyed being at the famous Roda Viva TV Show in Sao Paulo on February 24, 2010 - and it will now be broadcast live on TV Cultura Brazil at 10pm Brazil / 8pm NY / 5pm West Coast time TONIGHT, here. I will be tweeting along - join me.
Read more!--(Google Translate).
Gerd Leonhard: Pensador alemão da era digital A tecnologia está cada vez mais presente na vida de todos, algumas vezes evidente e em outras imperceptível. Já mudou e vai mudar ainda mais a maneira de se ler livros, jornais, revistas, ouvir músicas e ver vídeos. Internet, computadores, celulares, livros-eletrônicos, TVs em 3D são tecnologias que estão cada vez mais interligadas nessa nova era digital. O Roda Viva desta segunda-feira discute o futuro da comunicação e da mídia social com o pensador alemão Gerd Leonhard - escritor, músico, estudioso da era digital e reconhecido como um dos principais futuristas de mídia no mundo. Ele analisa as tendências do mundo digital e aponta caminhos para a pesquisa tecnológica e para o desenvolvimento de novos produtos e conteúdos.
Here is the really quite funny Google translation: "Gerd Leonhard: German thinker of the digital age. The technology is increasingly present in everyone's life, sometimes obvious and other inconspicuous. Already changed and will change even the way we read books, newspapers, magazines, listen to music and watch videos. Internet, computers, cell phones, books, electronics, 3D TVs are technologies that are increasingly intertwined in this new digital age. The Wheel of Life Monday discussing the future of communication and social media with the German philosopher Gerd Leonhard - writer, musician, scholar of the digital age and is recognized as a leading media futurists in the world. He analyzes trends in the digital world and new pathways for technology research and development of new products and content"
Apresentador: Heródoto Barbeiro
Entrevistadores:
Wilson Moherdaui
Diretor editorial do Informática Hoje
Ethevaldo Siqueira
Colunista do jornal O Estado de S. Paulo
Rodolfo Lucena
Editor do caderno Informática do jornal Folha de S. Paulo
João Cavalcanti: Vice-presidente de pesquisas e tendências da Box 1824
Everton Alvarenga
Desenvolvedor Web da TV1 Comunicação e Marketing Lúcia Freitas
Jornalista
Duda Groisman
Fotógrafo Rafael Cabral
Jornalista do caderno
Related: video of my speech for NBS in Sao Paulo "The Future of Communications and Social Media"
Palestra de Gerd Leonhard - LEGENDADA from NBS on Vimeo.
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Together with my colleague and Swiss leadership guru Didier Marlier I have been doing some interesting work with one of the leading business schools in Brazil, Fundacao Dom Cabral (more on that soon!). The last time I was there I also managed to do a very special engagement for the very cool people at the NBS agency, see the details and PDF here.
Via the NBS gig and via Twitter (of course), I was introduced to the people that program one of the most accomplished and popular talk-shows on Brazilian Public TV, called Roda Viva, on the TVCultura channel. The show involves sitting in the midst of a circle of 10-15 very smart people that quite literally 'grill' you on some pretty tough issues (in my case, as you may have guessed, the future of content, copyright, marketing, social media etc).
The full video should be available via Roda Viva fairly soon; in the meantime I just discovered an entire set of some pretty good pictures that their really talented photographer (Duda Groisman took during the filming, embedded via the amazing Flickr widgets, below. Enjoy. And stay tuned.
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