From yesterday (Oct 4 2011) in Cannes. see the Twitter buzz
Broadcasting (TV, Radio) is switching from Push to Pull. And so is advertising! Let me know what you think:)
I was invited to do the opening keynote at Ericsson's 'Shaping the Networked Society' event at this year's mobile world congress (MWC) in Barcelona, on February 14, 2011, see my blog at http://gerd.fm/i9Dh9I. Some of the topics I covered include the challenges and opportunities of convergence (TV-Web, Mobile-Fixed, real money - virtual money), new currencies and paying with facebook credits, companies becoming platforms not empires, what is beyond the current social media enthusiasm, the new paradigm of 'interaction before transaction', the tough but inevitabe switch from ownership to access (both in content / media as well as in general), the rise of the 'following paradigm', how the media and content industries are changing, and much more.
Take a look and please spread the word if you like it. Thanks.
My video RSS feed via www.Gerdtube.net
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It was a great pleasure to speak at TedX New Street in London yesterday (tweet flow is here, btw) I was allotted the usual 18 Ted-minutes to speak about the future of intellectual property and copyright - a piece of cake! Here is my presentation, below - let me know how you like it. Hopefully we will have a video on Ted.com pretty soon, as well. If you want a quicky download (rather than the high-res slideshare version, below), you can try this low-res PDF: Future of IP and Copyright Gerd Leonhard Tedx London LOW RES
Everyone: this is a biggie. Check out this video below and the announcement on the Google blog. Here are some quotes from the blog, and some comments from my end:
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Here is the PDF from today's session in London. High-res and Slideshare version below - and stay tuned! 3.5 MB PDF: Telemedia Futures BLPLaw London Gerd Leonhard
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Just received this file via MPJC podcast site; it's the audio version of my 30-minute speech on The Future of Media, get more details via my previous post on MPJC 2009. Note: the introduction (90 secs) is in Dutch but my speech is in English.
I was invited to give the opening keynote at the Mediapark Jaar Congress in Hilversum, Holland, today (June 23, 2009). The PDF can be downloaded below (creative commons licensed, as usual - feel free to re-use non-commercially, but please give attribution). Mediapark Jaarcongress Hilversum Gerd Leonhard Future of Media Public (PDF 20 MB) Check out the #mpjc2009 Twitter Buzz (mostly in Dutch, all MJPC 2009 tweets google-translated, here). I always love speaking in Holland btw - great people! Update: the Dutch Cowboys Blog has a good summary of my presentation (in Dutch)
Update: here is the audio podcast from my speech
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Here is a new video that I have just uploaded to my GerdTube.net channel on Blip.tv (which offers full iTunes download feeds so you can watch all of my videos offline, too) . The topic: Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the 'digital natives' will run the show, and they expect Radio & TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also unprecedented opportunities - this video discusses the key trends and future scenarios.
Please note that for some reason some of the transitions and animations are a bit delayed and don't sync 100% correctly with the voice; I have not yet figured out what how to solve this (I use Apple Keynote; and this problem happened when I exported the .key file with the voice-over to Quicktime - if anyone has an idea how to fix this please comment below - thanks). In the meantime, here is a pdf file with every single animation as one page so that you can click along with the video as I speak. Download Broadband Broadcasting step by step slides Gerd Leonhard
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I am still riffing off my ABU talk from May 17/18 2009 (the phrase 'emerging cultural practices' itself is, of course, appropriated or shall we say PFA'd via Henry Jenkin's brilliant book "Convergence Culture") - here is a summary.
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Here is the PDF (incl. some slides I did not actually get to show due to time restraints;) of my presentation at the RSA: download Future of Content and Creativity Gerd Leonhard at RSA London PDF 16MB
About the event (tweets here)
"The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities?
Given the
challenging financial climate, how do we reconcile the need to reward
enterprise and secure sustainable revenue streams, with the
expectations and demands of the “freeconomics” generation? What kind of
legal, regulatory and cultural framework do we need to ensure that this
new eco-system of creators, consumers and intermediaries generates more
benefits for all involved?
Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).
Chair: Ralph Simon, CEO, The Mobilium Advisory Group and Chairman Emeritus & Founder, Mobile Entertainment Forum - Americas.
Suggested hashtag for Twitter users: #rsamedia
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Radio will no longer be about the 'free' delivery of music and audio - everyone else will have that, too (and at least in technical terms, a lot of it will be much better). Once music on the Internet is collectively licensed (i.e. within 1-3 years, depending on which territory we are talking about), on-demand streaming and downloading will simply be included in your Internet access - and Radio Broadcasters will need to add value by being the best possible curators, period. Watch this video on Facebook if you want more details.
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The Google guys have just published a video with my talk at Authors@Google, in San Francisco, March 2, 2009 (see the details here Pdf: The End of Control Gerd Leonhard at Google SF PDF *22MB). Due to some technical issues my fancy slides (i.e. the stuff on the screen) come across very nicely in this video while I am left a bit 'in the dark' - but if you use the HQ version on the Youtube site you can still get a much better idea of what my face actually looks like (I guess always wearing black is not ideal when the lights are bad;). Anyway, I do think this is one of my best talks, so... watch the entire 55 Mins 22 Secs. As far as the End of Control Book is concerned, I will have an announcement on my plans within the next 10 days...stay tuned.
Here is the official Google Talks description: The End of Control & The Future of Content: The tough
issue of control emerges, again and again, as the key contention point
within TV companies, publishers, record labels, and broadcasters: How
can a commercial venture that is based on so-called intellectual
property thrive and prosper in an environment that seems to
continuously and progressively remove control from the
creators/owners/providers of content, and hands it over to the people
formerly known as consumers (aka the users), effectively making them
more powerful every single day? But the reality is that every
click inadvertently makes another case for the consumers
ever-increasing rise in importance. Within all the conversations I have
had about things like commercial content versus shared content, about
the read-only or the read-write web, and about copyright versus Fair
Use, the crucial question always seems to boil down to WHERE IS THE
CONTROL HERE, i.e., questions such as Who will control this new media
universe and How much control do I need to run a revenue-generating
business?
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Finally, here are the video
s from my keynote speech at NPOX 2009 in Hilversum, courtesy of OMROEP, the Dutch broadcasting organization which invited me to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. The PDF and slideshare stuff is here.
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