80 posts categorized "Conferences"
November 06, 2012
October 26, 2012
If you are in Sao Paulo Nov 5, please be sure to join me for this event. The video below outlines some of the topics I am planning to talk about. See you there!
October 19, 2012
To my Brazilian friends and tweeps: please join me for this great event at the Museum of Sound in Sao Paulo, November 5 2012: from Ego to Eco
BIG ANNOUNCEMENT to my Brazilian friends and tweeps: please join Gerd on November 5 2012 for this very promising event at the Museum of Sound in Sao Paulo, organized by Gilson Schwartz and Joe Tripician in Sao Paulo
Do Ego ao Eco ao Ícone. Rumo ao futuro sustentável pela economia criativa com Gerd Leonhard Dia 5 de novembro das 9h às 12 horas ao Museu da Imagem e Som, São Paulo. Participação de Davi Nakano (POLI-USP) e Gilson Schwartz (ECA-USP). Qual a relação entre economia verde, inovação tecnológica e novas mídias.
Data: Dia 5 de novembro das 9h às 12 horas
Local: Museu da Imagem e Som - Avenida Europa, 158, Jardim Europa, São Paulo - SP, Brasil
Register here (150 Reals)
Find out more about Gerd's Ego to Eco meme
Also speaking with me are:
Davi Nakano: Professor Doutor da Escola Politécnica-USP
Revisor do International Journal of Production Economics
Especialista em Economia Criativa e Gestão do Conhecimento.
Gilson Schwartz: Programa de Pós-Graduação em Meios e Processos Audiovisuais (PPGMPA-USP)
Programa Interdisciplinar de Pós-Graduação Humanidades, Direitos e Outras Legitimidades (FFLCH-USP) Grupo de Pesquisa Cidade do Conhecimento.
September 25, 2012
August 30, 2012
This video below is one of my favorite presentations (if I may say so, myself); it just went live on my Youtube channel and on my Blip.tv video feed (use this one to download the whole thing or just subscribe to it on iTunes).
This is the complete recording of my intervention (another fancy term for... presentation) at the 7th SYSTEMATIC PARIS-REGION conference in Paris on June 20, 2012, on the topic of The Future of Technology in a Digital Society. You can download the PDF with the slides, here. Topics include the future of media, OTT, advertising, business models, search vs social, the coming telemedia era and much more. Thanks to Systematic for making this available!
July 11, 2012
New video for my German tweeps: Zukunft der Medien / Verlage / Publishing (Medienforum NRW Juni 2012)
IN GERMAN: Meine Keynote vom Medienforum NRW im Juni 2012, zum Thema Zukunft von Verlagen, News/Paper/Print, Publishing, Content. Siehe dieses Interview: http://gerd.fm/MkkNH2 Das PDF mit der Slideshow ist hier: http://db.tt/01NrBcj8 Das Video ist cross-posted von http://youtu.be/X0lJJ3l7II0 Besten Dank and das Medienforum NRW http://www.youtube.com/user/medienforumNRW
June 15, 2012
This is the complete (and non-dubbed) video of my presentation on the Future of Mobile & Apps: Futurist Keynote Speaker Gerd Leonhard in Moscow (ENGLISH) (by gleonhard) at the NextGreatApp event in Moscow, May 24, 2012; presented by Sberbank see http://digitaloctober.com/event/next_great_app for more details. Topics include the future of apps, commerce, mobile and social. The PDF with the slides can be downloaded here: http://db.tt/a4acS8D5 please enjoy and share:)
May 17, 2012
Roger Tagholm at Publishing Perspectives just published a nice review of the World eReading Congress in London, on Tuesday, where I had the pleasure of doing the opening keynote. The 6MB low-res PDF can be downloaded via this link: Download Ereading congress london gerd Leonhard (note: this is quick version, better resolution soon on Slideshare).
Here are the best snippets from Roger's review (and the rest of it is a good overview, as well!)
By Roger Tagholm
"Access not ownership, relationships not transactions and concerns over who owns the channel to market – these were some of the themes of the second World E-Reading Congress which began in London on Monday. Once again, organizers Terrapin had assembled a powerful line-up of speakers who provided a one-stop take on what is happening in the digital space. From “haptic technology” (from the Greek Haptikos, “pertaining to the sense of touch”) to “lean back” readers, this was also the place to get a jargon update and phrase fix.
The View from a Futurist
Media Futurist Gerd Leonhard kicked things off. He believes the debate will soon be about access, not ownership and said that “for those over 30 it’s very hard to understand this switch. There will be some ownership, but it won’t grow. With music, iTunes sales are flat, but streaming is growing. It will happen with books. A Spotify for books will come. If a student wants 300 books, he’ll buy a three-year subscription”. Small examples of that already exist, but Leonhard means on a mass scale, such as that being contemplated in Brazil “where the government is looking to buy 100 million devices for students so they don’t have to buy the physical books”.
He believes there is more to the future than walled gardens and that “humans need meaning, not just cool technology. In the end, meaning is money. Apple has meaning, even though it is a totally walled garden — an oligopoly, a cult.” During the next three to five years he thinks we will see telemedia convergence. “The telecoms industry will realize that it will have to make deals with ISP operators to sell content — so that if you buy this SIM card, for example, you can get ten books.
“For the consumer, access to content will become much cheaper. We cannot force the consumer to pay the same for digital as physical. Technology owners reads more, so why penalize them? We need to innovate now to keep them.”
Sharing, he maintained, should be “non-negotiable. Sharing does not create economic damage.” Publishers must engage with their customers; attitudes to piracy must be rethought (“piracy happens when motivation meets opportunity”); and publishers must build value around content “because payment works if the context is right — if there is a reason, people will pay.”
Added note: "Duncan Edwards, President and CEO of Hearst Magazines International, took an entirely different view on pricing. “We have discovered that, because of the ease of use, people are prepared to pay as much — or even more — for the digital versions of our magazines.”
Really? Not sure that maybe that have just discovered their own desire to get as much as before, and found some willing fans - rest assured, this won't last. Look at iTunes and the music industry:) People will not continue to buy songs for €1 every time they are interested. Unsustainable, imho:=)
May 09, 2012
New video: the future of Business and Communications (from Olavstoppen event in Stavanger May 3, 2012)
This is the complete video of my keynote at the Olavstoppen POL2012 event in Stavanger / Norway, on The Future of Business and Communications; May 3, 2012. You can download the PDF with the slides I used (low res version, creative commons licensed): Download Future of Business Olavstoppen Gerd Leonhard Keynote Public (6MB). Most high-res versions of my presentations can be found at Slideshare. You can download the video via this link (or add the file to your dropbox).
The Future of Business & Communications. Social. Local. Mobile. Cloud. And why Data is the New Oil. Futurist and CEO of TheFuturesAgency Gerd Leonhard was the keynote speaker at the Olavstoppen POL conference on May 3rd 2012 in Stavanger, Norway.
May 04, 2012
Wired UK's Duncan Geere has just published a really astute summary of my keynote at the annual SPOT music conference in Arhus, Denmark, see below. It's not that I haven't been saying this for the past 10 years but I think I may have phrased it all a bit bitter:) See the slides below; and feel free to download my Music 2.0 book, here.
"At the Spot music conference in Århus, Denmark, musician and futurist Gerd Leonard discussed a series of possible futures for the music business. Leonhard isn't a fan of how the record industry has been run over the last decade or so. "The whole economy of music is based on big companies owning the rights. It's unsustainable," he said, comparing the major record labels to big oil companies.
"Do big oil companies represent nature?" he asked. "Of course not. Do the big record labels represent music? Probably not." Leonhard sketched out the reasons why people pirate music, blaming high costs and a lack of legal alternatives, and he also argued that cracking down on filesharing doesn't benefit artists. "We had 52,000 people sued in Europe over copyright infringement," he said. "That earned nothing for the artists. Only the lawyers."
But Leonhard is optimistic, arguing that music is simply migrating into something larger. "The business model of merely selling 'copies' of music is over," he said. "Let's redefine the meaning of selling. No-one knows what it means." Leonhard is a firm believer in the power of access models over ownership ones. Models where you pay a small recurring subscription fee to gain access to an enormous jukebox in the sky, just like Spotify (which he says he's a big fan of).
Leonhard claims that it would only require each person in Europe to pay two euros each month to generate revenues larger than the global music industry. That's not necessarily a practical thing to demand individuals to do, but companies have begun to roll subscriptions of this nature into other products, making this music tax more palatable. Telecoms providers have begun to bundle music subscriptions into their contracts, which is a way of making music "feel like free" to the consumer.
But that's not quite enough, he said, projecting a list of hundreds of legal music services from across the world onto a screen, compiled by the International Federation of the Phonographic Industry (IFPI). He claimed that most of them are dead or dying: "90 percent of the legal music services are bankrupt, or there but sorta not doing anything," he said.
To fix this, compulsory licenses, like radio licenses, are needed. "The free markets won't fix this problem. They won't work. We need must-license provisions, public oversight, regulation for the common good," Leonhard said."In 2017, we'll have five billion connected devices," says Leonhard. "75 percent of that will be mobile, accessing 50 or so platforms of content, sharing a €250 billion ad market."
To capitalise on that potential, Leonhard says, music companies are already diversifying beyond simply selling records. Labels have begun taking a chunk of all sorts of revenues -- merchandise, touring, premium content, sync licensing (getting music on television, and in adverts and movies) and other sources. "We're going to make money in 50 different ways. The first music business was a grand illusion."
Ok... so far so good. There are 2 things you may want to look at in this context:
My slideshow from today:
My 2020 video on Music Like Water (via Ericsson)
April 28, 2012
This is the complete (approx 80 minutes) video of my keynote at the HBR Poland conference in Warszawa March 16 2012. The slides are sometimes a bit hard to see as the video zooms back and forth so if desired you can download the complete PDF (high-res, 26MB) with my slides via http://db.tt/JmKiJyQh (creative commons non-commercial attribiution licensed, as always).
Topic: "The future of business: how to benefit from the global shift to a networked society"
The Internet, or to be more precise, the mobile and social 'Internet 2.0' that has exploded in the past 2 years, is dramatically changing the way we find and are found, how we relate to our customers (and vice versa), and by extension how we buy and sell. In a networked society, the-people-formerly-known-as-consumers are becoming more powerful by the minute; transparency rules and more often than not, interaction comes before transaction and attention is the currency. In this digital world, data is indeed the new oil, brands are publishers, and ecommerce almost entirely becomes mobile and social - and this has significant impact on B2B sectors, as well. Gerd will share his foresights on where things are headed in the next 3 years, provide examples of best practices and illustrate the biggest opportunities and how to prepare for them. The future of business is interdependent, real-time, social, local and mobile - get ready.
April 12, 2012
"Data is exploding all around us: every 'like,' check-in, tweet, click, and play is being logged and mined. Many data-centric companies such as Google are already paying us for our data by providing more or less free services. Is data the new oil? TFA CEO Gerd Leonhard leads fellow thinkers Stowe Boyd, Jamais Cascio, and Andreas Weigend in an exchange on where data is going, and how we are going along with it. Data will become a key currency, as it is a virtually limitless, non-rival, and exponentially growing good. Do we need regulations or trust frameworks to deal with it? Can data really be safeguarded in an entirely free-market system governed by commercial interests? What will Generation AO (always-on) share with whom, when, where, and how? And if data is the new oil, how do we avoid wars and global conflicts fought over it...?"
April 11, 2012
See below - this event is very high-level and at a really great location; invite-only so please email me if you want to attend and I shall take it from there.
April 05, 2012
Here is the complete video from my March 24 keynote at EcoSummit 2012 in Berlin (http://ecosummit.net/) speaking on “the journey from Ego to Eco”, see the slideshow here (slideshare); also embedded below. More on the Ego To Eco topic can be found here.
It would be great to get your feedback on my key messages on this fairly new topic, and also on the new slide design I am now using. Thanks!!
March 31, 2012
New video interview: the future of social media, paid content, data-oil, marketing and communications
This is a new video with a short and to-the-point interview produced by marketing magazine The Drum at Digital London, see http://www.thedrum.co.uk/news/2012/03/31/video-futures-agency-ceo-gerd-leonha... about the future of social media and how it will impact us. Most important message: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at http://youtu.be/2jT6NcKmoM0 - thanks to everyone at Drum Magazine for making this available.