MediaFuturist: Content 2.0

Stowe Boyd's 1st post on The Futures Agency blog: Good Artists Copy, Great Artists Steal

TFA's new Chief Curator Stowe Boyd nails it, here

"I think it’s fitting that my first post here should lay out some thoughts about the changing nature of media, at a microcosmic level: the level of an active participant in the swirling media landscape. Specifically, I want to say a few words about curation, and what it is coming to mean these days. I do so partly to make sense of the hifalutin title of chief curator that Gerd has conferred on me as part of our on-going cooperative work, but also to suggest some thoughts about the nature of gathering and disseminating ideas.

The title of this post is the oft-quoted ‘Good artists copy, great artists steal’, which is generally attributed to Pablo Picasso. However, no concrete proof exists that he ever said those words. Some researchers, including Nancy Prager, believe that the germ of this idea can be attributed back to TS Eliot:

Eliot, T.S., “Philip Massinger,” The Sacred Wood, New York: Bartleby.com, 2000.

One of the surest tests [of the superiority or inferiority of a poet] is the way in which a poet borrows. Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different than that from which it is torn; the bad poet throws it into something which has no cohesion. A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest.

I am not really discussing poetry, or even art: at least in the way it is conceived in our time. What I am interested in is today’s curation: when we read and analyze a wide range of other authors’ works, and then toss the choicest bits into the stream, adding to them, arguing with their premises or conclusions, or simply passing them along for others to explore.

The curators work is something like that of a poet, then. We all return to the same themes, and we build upon the thoughts of others, trying to bring some added value, helping others to gain some new insight, or finding distant analogies to underscore another’s thoughts.

So, I will be offering up a daily take on what I have seen stream by, with special attention to the areas of investigation that Gerd and I are most involved. Areas like the future of media and other crucial aspects of modern business, like sustainability. And we will be looking into what I call post-futurism: facing the future, but with considerably less science fiction and boundless technological optimism..."

via www.thefuturesagency.com

Posted by Gerd Leonhard at 3:32 PM in Content 2.0, Curation | Permalink | Comments (0) | TrackBack (0)

Some good learnings here: How the Huffington Post became a new-media behemoth

Gigaom has some good comments on this topic, see below. I personally believe that curation is content, as well, and that meta-content ie content about content will become extremely valuable going forward. What do you think?

How the Huffington Post became a new-media behemoth

"Traditional media critics attack the Huffington Post for its aggregation, but as Nieman fellow David Skok pointed out recently at the Nieman Lab blog, aggregation is deeply embedded in the DNA of the media industry, and always has been. And as we’ve tried to point out before at GigaOM, aggregation and particularly curation are two of the skills that modern media companies need the most — or readers overwhelmed by information will go elsewhere, whether to apps like Flipboard and Zite or to new services that give them the tools they need to filter that growing ocean of content..."

(via Instapaper)

Posted by Gerd Leonhard at 10:08 AM in 21st Century Content Ecology, Content 2.0, Social Media, Trends | Permalink | Comments (0) | TrackBack (0)

Video with some key messages from me: a penny for your thoughts (Freedom Labs): from Ego to Eco

From 2009 but still one of my favorite videos about my work (and nice audio / video collage)

Posted by Gerd Leonhard at 10:52 AM in 21st Century Content Ecology, About Me, Advertising Trends, Best of Gerd, Branding, Broadband Culture, Consumer Insights, Content 2.0, Future of Reading, Future of Selling, Innovation, Inspiring, Marketing2.0, Monetizing Content, Must-watch, My videos, VIDEO BLOG, Videos I Like, Wisdoms, Youtube | Permalink | Comments (0) | TrackBack (0)

New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

Tags:

Posted by Gerd Leonhard at 5:40 PM in 21st Century Content Ecology, About Me, Advertising Trends, Attention Economy, Best of Gerd, Bottom Lines, Branding, Broadband Culture, CHANGE, Concerns, Consumer Insights, Content 2.0, Convergence, Creative Rights, Crossmedia, Crucial Stuff, Cultural Industries, Current Affairs, Data is the new Oil, Economic Egoism, EgoSystem EcoSystem, Fragmentation, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Marketing, Future of Media, Future Watch, Innovation, Interviews, Leadership, Likemindedness, Link Economy, Must-watch, My Podcasts, Networked Society, Open Network Economy, Openness Issues, Podcasting, Podcasts, Politics of Content, Realizations, Resources, Social Media, The Futures Agency, Trends, Trust, Videos I Like | Permalink | Comments (0) | TrackBack (0)

The latest updates from my Tumblr blogs

Greetings! In addition to the blog posts on this site I also post on 2 other sites, see below.

The latest updates from my Future of Business Tumblr Blog

The latest updates from my Green Futurist Tumblr Blog

Posted by Gerd Leonhard at 3:13 PM in 21st Century Content Ecology, About Me, Attention Economy, Blogging, Broadband Culture, capitalism 2.0, CHANGE, Concerns, Consumer Insights, Content 2.0, Future of Business, Going Green, Good reads, Green Futures, Inequality, Innovation, Likemindedness, Link Economy, Must Reads, My writings, Networked Society, Open Network Economy, Politics of Content, Predictions, Privacy, Real-Time Web, Realizations, Resources, Social Media, Sustainability | Permalink | Comments (0) | TrackBack (0)

How to Capitalise On 21st Century Content Economics…

Here is my short letter via the Terrapinn blog announcing my opening keynote speech at the World eReading Summit in London, May 15/16, 2012.

"I am a longtime commentator on how the digital, mobile and social-media revolution has left Publishers reeling and in a state of total change or even disruption. This is a call to action to transform your business to embrace and conquer the digital age. Failure to do so will mean inevitable friction, market confusion and possibly a dysfunctional content ecosystem, when on the other hand you could stand to profit from long term revenue generating opportunities.

It is often said that where attention flows money follows (*Kevin Kelly kk.org), but the question is how, where and when to convert them. Today, digital natives are viewers, users, followers, friends, co-creators, co-producers or crowd-sourced collaborators, all-in-one. Going forward, data is becoming the new oil, and understanding, analysing, predicting and staying ahead of your ‘connected consumers’ is quickly becoming a MUST for your business in 2012 and beyond!

So far, technological content protection measures have not been successful. Instead, future ‘protection’ will need to come from the business models and from social cohesion. Delivering tangible value and inventing new free, freemium, feels-like-free models will be crucially important. Just look at Skype, Spotify, Amazon and the undisputed master of ‘free’ – Google. You need to asses the role ‘free’ will play in your business. How will you monetize your content and which new and innovative revenue generating concepts will transform the commercial prospects of your business? Yes, methods of monetizing content are fragmented, but also much more powerful, immediate and liquid than ever. This industry, this transitional period and the World e-Reading Congress 2012 are all key opportunities to harness your digital footprint and develop strategies that will pay dividends in solid revenue. I look forward to meeting you all at the World e-Reading Congress next May.”  Gerd Leonhard, CEO, The Futures Agency – Opening Keynote Speaker 2012.

Posted by Gerd Leonhard at 4:59 AM in 21st Century Content Ecology, Announcements, Bottom Lines, Broadband Culture, Conferences, Content 2.0, Copyright, Creative Rights, Cultural Industries, Data is the new Oil, Disruption, eBooks, EgoSystem EcoSystem, Free!, Future of Books, Future of Content, Future of Media, Meet me @, Monetizing Content, My speaking engagements, Networked Society, News, Open Network Economy, Politics of Content | Permalink | Comments (0) | TrackBack (0)

New video: TeleMedia Futures presentation at Total Telecom 2011 (London)

This is a self-recorded video of my keynote speech on 'TeleMedia Futures: Making the most of the Content Opportunity' at the recent Total Telecom conference in London, Nov 7 / 8, 2011. Apologies for the somewhat less than perfect recording quality (note that the crackling sound that starts at about 2 mins into the video will seize a minute later:). You can download the PDF of my presentation here: Download TeleMedia and Content Gerd Leonhard Total Telecom Public

More presentations (100+) can be viewed and downloaded via Slideshare

Posted by Gerd Leonhard at 8:34 AM in 21st Century Content Ecology, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Convergence, Data is the new Oil, Digital Music, EgoSystem EcoSystem, EoC: Telecom, Future of Broadcasting, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Open Network Economy, Telecom2.0, TeleMedia, Television, The Cloud, Trends | Permalink | Comments (0) | TrackBack (0)

The impact of the iPod (Mashable), me: "genius of fake-control model"

Amy-Mae Elliott interviewed my for this nice Mashable piece the other day. Here are some good snippets from me and from others that were interviewed:

Leander Kahney, editor of Cult of Mac and author of The Cult of iPod, sees the iPod’s primary impact in terms of the “connected device. “Gadgets are no longer stand-alone products,” Kahney says, “they connect to a range of software and online services. Think Internet TVs, stereos like Sonos, handheld gaming devices, GPS bike computers, in-car stereos, high-end watches, Internet radios, even printers — the list goes on and on — and the iPod was the first to do that...."

...Wikström says one could argue that iTunes has been more a hindrance to the industry than a help. Despite the billions of sales using the platform, the music industry has still suffered over the past decade. Did the dominant iTunes business model blind the industry to alternatives? “iTunes prolonged the industry’s dependence on the old model, and made them believe that it actually might be possible just to shift from CD to MP3, just as they had done in the past when they moved from vinyl to tape to CD,” says Wikström. “This is just speculation, but perhaps the most important impact on the music industry is that iTunes delayed the shift from a retail model based on control to what we now start to see emerge as various kinds of cloud-based retail models, such as Spotify and its peers.”

Futurist Gerd Leonhard, author of The Future of Content and co-author of The Future of Music: Manifesto for the Digital Music Revolution also sees iTunes playing a part in the decline of the music industry. “The genius of the iPod was (and still is, with the iPhone) that, while the music industry actually believed that it had found a good (i.e., closed and controlled) way to extract money from otherwise freeloading consumers, the iTunes/iPod/iPhone ecosystem became the dominant hardware solution for the consumption of free music.” |itunes / control image added by Gerd, source unknown |

Posted by Gerd Leonhard at 3:59 PM in 21st Century Content Ecology, Apple, Bottom Lines, Consumer Insights, Content 2.0, Digital Music, Future of Music, Gadgets, iPad, iPhone, Monetizing Content | Permalink | Comments (0) | TrackBack (0)

New video: the Future of Content, my Keynote at Colombia 3.0 (SPANISH)

Here are both parts (90 minutes plus 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see http://www.colombiatrespuntocero.com

The panel discussion afterwards can be viewed here, as well (all in Spanish). Note: even though I am actually presenting in English the overdup is Spanish and very much in the foreground. I will try and get an English version, as well - stay tuned.

files.me.com/gleonhard/gi5dw0 has the PDF with the slides using during the talk (i.e. most of them) Thanks to MINTIC for making this video available. For more context read http://www.mintic.gov.co/index.php/mn-news/469-20111008gerd

Related: check out my new Kindle book "The Future of Content"

El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria. Bogotá 7 de octubre de 2011.En su intervención GerlLeonhard, realizó un detallado análisis de los cambios que han sufrido los medios tradicionales al migrar a los medios sociales como Facebook, Twitter y otras redes sociales. Además,Leonhard anotó que en la actualidad se vive una cultura de la banda ancha y son los “prosumidores”, consumidores activos, los que producen contenidos digitales.

Mencionó el experto suizo que el mundo digital está regido por la relevancia y no solamente por la distribución, según Leonhard, los contenidos digitales deben ser depurados antes de ser distribuidos a los distintos públicos y subrayó que la nueva economía digital que se está viviendo en la actualidad debe iniciarse desde Internet y especialmente desde los dispositivos móviles. Anotó también Leonhard, que el usuario es quien genera los contenidos digitales en la actualidad através de distintos dispositivos móviles. En su intervención, señaló además que la tendencia actual se desarrolla a través de lo móvil, lo social y lo local. Ademásindicó, en este sentido,que para el 2015se esperaque 7.1 trillones de dispositivos móviles sean usados en el mundo.

Posted by Gerd Leonhard at 12:01 PM in 21st Century Content Ecology, Apps, Attention Economy, BRIC, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Convergence, Copyright, Creative Commons, Creative Rights, Cultural Industries, Digital Music, Economic Egoism, EgoSystem EcoSystem, Eoc: Music Industry, Facebook, Future of Advertising, Future of Broadcasting, Future of Content, Future of Media, Future of Music, Future of Reading, Future of Selling, Future of TV, Inspiring, Mobility, Monetizing Content, Music Flat Rate, Music Like Water, MY PRESENTATIONS, My speaking engagements, Networked Society, Open Network Economy, Openness Issues, Politics of Content, Print & Newspapers, Social Media, Social Networks, TeleMedia, Trends, TV 2.0, Videos I Like, Youtube | Permalink | Comments (0) | TrackBack (0)

The future of media: re-boot and enjoy.

(Note: this piece was originally published as introduction to the Wiggin DES annual entertainment report, see pdf, video below, or here)

We certainly live in challenging and exciting times. Disruption is a constant companion; permanent beta the default. Tablets, now-ness, social commerce, alternative currencies, multi-platform story-telling, augmented reality - every week something new may end up remixing our business plans.

Globally, telecoms and mobile operators are moving up the food-chain into media and advertising (someone coined this development 'TeleMedia':)), and social networks are quickly becoming the next global broadcasters – but without owning the cables or the satellites.

Soon, most of the world's Internet traffic will be generated by a huge variety of mobile devices instead of computers, and 'the other 3 billion' users aka consumers in the BRIC countries are coming online at a very fast pace. Remember: 10% more broadband and / or wireless equates to 1% growth in GDP – but also a 1000% percent increase in disruption:)

Give it another 3-5 years and it's very likely that almost 5 billion people will be connected with fast and very cheap (if not free) mobile devices - and they will not 'consume' media and so-called content in the same way that we did when renting a movie still meant getting a piece of plastic that embodied it, or becoming a faithful and constant visitor to the quite beautiful but nevertheless super-walled iTunes garden.

Most importantly, these digital natives, those pesky millennials, the inadvertent micro-pirates of our cherished digital files, are people of the screen, not people of the book, as Kevin Kelly right summa-rises. To them, the world looks and feels different and many pre-screen, pre-networked rules seem hopelessly antiquated - they won't buy if we don't change how we sell.

To add to Kevin's meme, I think 'people of the screen' are people that increasingly prefer access (i.e. not copies); they are people who want total and unfettered control over when and how they use their media and who they share it with, and they are people who often co-create and participate, as well.

We must embrace the reality that we are at the beginning of a global shift from copy to access: many of us will be happy with just having access to content, anytime, anywhere, on the best screen available, rather than wanting to 'own' (i.e. download) it. If 'the cloud' proves that it works we will make the switch - just like we switched from printed maps to navigation devices. Sure, it may take longer if you don't live in a major urban centre, but we are going from broadcast to broadband - or better, plus- broadband, from wired to / plus mobile, from 'the network' to / plus 'the networked' - and our world is no longer linear, it's not yes or no, it's… an ‘it depends’ world. Fragmentation, aggregation, curation - but not mere distribution.

This shift is impacting all media, starting with music (see Spotify, Simfy, Rdio etc), movies and TV shows (see Netflix, Amazon, Youview etc), to books, newspapers, magazines, games and software. This 'from ownership to access' trend is even visible in the physical domain of ‘stuff’ such as in the rise of car-sharing, home-swapping and 3D printing: if we can use it why do we need a copy of it, for ourselves? I believe that the switch from 'owning to accessing' will be an extremely lucrative turn of events for creators and their various middlemen and industries.

Once we have overcome the need to package media in expensive physical formats we will see tremendous growth here. In a digital world, our costs will be much lower, marketing will be done via those that love what we do and are yearning to tell others, and many new revenues will be generated via many new combinations of I Pay, You Pay, They Pay (to quote Shelly Palmer). We just need to allow it.

Be ready: value is shifting from distribution to attention, and while this is happening we are also swiftly moving into a complete reboot of advertising, i.e. to with-vertising not @vertising, to engagement rather than interruption, to conversation rather than yelling. I predict that between 30 - 40 % of the entire global advertising, marketing, PR and promotion budget (currently approximately $1 trillion) will merge to digital, mobile and interactive means of reaching consumers: advertising and marketing (and selling!) are being reinvented along with media. Exciting times.

In a totally networked and always-on society, skills, creativity, curation, filtering and expert-ship will be more important than ever before - and if we keep our eyes on what the 'people formerly known as consumers' really want rather than follow our own assumptions and outmoded orthodoxies, the media business has a great future.

Engage, or become irrelevant!

Posted by Gerd Leonhard at 2:15 AM in 21st Century Content Ecology, Broadband Culture, Content 2.0, Creative Rights, Cultural Industries, Eoc: Music Industry, Future of Content, Future of Media, Good reads, TeleMedia, Television, UGC | Permalink | Comments (0) | TrackBack (0)

The future of connected & social TV: my presentation at MIPCOM Digital Minds

From yesterday (Oct 4 2011) in Cannes. see the Twitter buzz

Future of Connected Television Gerd Leonhard @ MIPCOM Digital Minds 2011

View more presentations from Gerd Leonhard

Posted by Gerd Leonhard at 10:13 AM in 21st Century Content Ecology, Attention Economy, Broadband Culture, Broadcasting, CHANGE, Conferences, Consumer Insights, Content 2.0, Convergence, Crossmedia, Data is the new Oil, EoC: The Studios, Future of Broadcasting, Future of Cable TV, Future of TV, MY PRESENTATIONS | Permalink | Comments (0) | TrackBack (0)

MUST WATCH: PressPausePlay Movie, related 9-minute excerpt of interview with me (future of music ++)!

I am delighted to be involved with PressPausePlay, a movie about digital creativity, funded and promoted by Ericsson, featuring people such as Hank Shocklee, Seth Godin, ZeFrank, Sean Parker, Larry Lessig and Mike Mesnick. And it's finally out and available! Here is what it's all about:

"The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era"

You can dow nload it via bit-torrent (free but painful) or iTunes US (paid but much swifter:)

From the blog: "we have had so many people ask "Where can we see your film?" and this week we are very happy to say our digital distribution has begun! PressPausePlay is now available online in many countries around the world, with more coming soon. You can now find PressPausePlay on iTunes US, iTunes Canada and iTunes UK. You can also purchase PressPausePlay on Amazon.com, Walmart.com, Vudu.com, CinemaNow.com, Xbox, and Playstation. Or put us on your Netflix cue where we will be coming soon..."

Please RT and spread the word!!

Posted by Gerd Leonhard at 11:26 PM in 21st Century Content Ecology, amazing, Blogging, Bottom Lines, Broadband Culture, CHANGE, Content 2.0, Convergence, Cool people, Creative Commons, Creative Rights, Cultural Industries, Digital Music, Disruption, End of Control, Eoc: Music Industry, EoC: The Studios, For Musicians, Fragmentation, Friction is Fiction, Future of Broadcasting, Future of Business, Future of Content, Future of Music, Innovation, Inspiring, Interviews, IPR, Link Economy, Made me think, Monetizing Content, Music, Music 2.0, Music Flat Rate, Music Like Water, Musician 2.0, Must-watch, Networked Society, Open Is King, Politics of Content, Realizations, Sharism, Smart People, Social Media, TeleMedia, Trends, Trust, Videos I Like, Wisdoms | Permalink | Comments (0) | TrackBack (0)

Monetizing Digital Content: the complete video of my presentation at DES 2011 (Wiggins)

This is one of my main topics, and most of the crucial stuff is covered in this 30-minute video. I hope you like it - if you do, please share it widely. Many related slideshows can be found here. Here is a low-res version of the actual slideshow: Download DES wiggin Gerd Leonhard Public low res

Posted by Gerd Leonhard at 11:48 AM in 21st Century Content Ecology, Attention Economy, Best of Gerd, Broadband Culture, Conferences, Consumer Insights, Content 2.0, Copyright, Cultural Industries, Future of Content, Future of Media, Future of TV, Monetizing Content, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Politics of Content | Permalink | Comments (0) | TrackBack (0)

Short video: I program my media - it does not program me (switching from Push to Pull)

Broadcasting (TV, Radio) is switching from Push to Pull. And so is advertising! Let me know what you think:)

Posted by Gerd Leonhard at 12:30 PM in 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Broadband Culture, Broadcasting, Consumer Insights, Content 2.0, Future of Agencies, Future of Broadcasting, Future of Cable TV, Future of Content, Future of Marketing, Future of Selling, Link Economy, Monetizing Content, My Books, MY PRESENTATIONS, My speaking engagements, My videos, Networked Society, Social Advertising, Social Commerce, TV 2.0, VIDEO BLOG, Videos I Like | Permalink | Comments (0) | TrackBack (0)

New futurist conversation with Ross Dawson: Open vs Closed Systems (video)

Here is another episode from a series of videos I made with my friend and fellow futurist Ross Dawson, in Sydney, last month. Read his entire post here, and check out Ross's video channel here. And be sure to visit GerdTube:)

Via Ross's post: "Here are a few of the points we make in the video:
* Many executives want to know whether and why they need to open up their business models and customer interactions
* Open systems are faster, more viral, have more innovation, and are more fun to work in
* Apple is the only prominent example of a closed system that is working well
* There is a long and gradual trend to open systems, but progress is rarely linear and it hasn’t shifted as fast as we may have expected
* Platforms and open source have been significant wins for open systems
* There is a battle between ecosystems – you want to be open within the space but compete with other ecosystems
* Android within the platform is open – arguably too open – yet it competes with other mobile platforms it in fact so has boundaries
* Being too open can make things slower to progress, for example with quality assurance issues
* The development of a highly interconnected world creates more need for open systems
* APIs have provided a huge boost to the Internet economy
* Google’s early move to expose APIs to many of its products provided the impetus for this to become standard practice across the net
* A key issue is the pace at which commercial organizations should open out their models
* Facebook has become more open over time due to customer pressure, however now that Google+ has provided a ready way to export personal profiles that changes the competitive landscape in social networks