This is a very nicely recorded video (thanks to the BBC NI and their fabulous studio in Belfast) and I cover a lot of ground as far as the future of media is concerned; one of my best talks on this topic, to date, imho:) Enjoy and share!
You can download the PDF with most of the slides here , or just browse my Slideshare channel. In this talk I cover most of the key topics such as 'the people formerly known as consumers', the shift from ownership to access, advertising becoming content, independence replaced by Interdependence, the end of attention monopolies, the social OS aka SoLoMo.
Special thanks to the BBC NI for making a great video and sharing it with me and everyone else. Also special thanks to Tiffany Shlain and her great work - be sure to watch 'Connected the Movie' asap!!
Do Ego ao Eco ao Ícone. Rumo ao futuro sustentável pela economia criativa com Gerd Leonhard Dia 5 de novembro das 9h às 12 horas ao Museu da Imagem e Som, São Paulo. Participação de Davi Nakano (POLI-USP) e Gilson Schwartz (ECA-USP). Qual a relação entre economia verde, inovação tecnológica e novas mídias.
Data: Dia 5 de novembro das 9h às 12 horas Local: Museu da Imagem e Som - Avenida Europa, 158, Jardim Europa, São Paulo - SP, Brasil Informações: email@example.com http://gamesforchange.org.br/gerd-leonhard-no-brasil/
Davi Nakano: Professor Doutor da Escola Politécnica-USP Revisor do International Journal of Production Economics Especialista em Economia Criativa e Gestão do Conhecimento.
Gilson Schwartz: Programa de Pós-Graduação em Meios e Processos Audiovisuais (PPGMPA-USP) Programa Interdisciplinar de Pós-Graduação Humanidades, Direitos e Outras Legitimidades (FFLCH-USP) Grupo de Pesquisa Cidade do Conhecimento.
"Music used to be a product that we bought piece by piece. Now it is becoming a public utility, says media futurist Gerd Leonhard, who argues that we will soon be constantly connected to an infinite library of songs. And when music is like water or electricity, our friends become the new music critics..."
Of course I would be very happy if you would consider buying the book for yourself (only $3.90, Kindle-only) but beyond that it would be really great if you could help me spread the word via rating and / or 'liking' the book on the Amazon.com page, tweeting about it or just forwarding this mail to some friends that may be interested.
This review is from: The Future of Content (Kindle Edition)
"I challenge you to expand your brain and read this book. What Gerd Leonhard is always doing is informing the global brain (or the collective brain) in ways that help us all get where we're trying to go. He builds the buildings in front of us.
This collection points toward several compelling answers for content creators. As a writer who is already swimming in the changing currents of "content," I found it intensely informative. Leonhard shores up my courage to continue embracing a digital world without DRM, and ebook prices "for the masses." He makes the all-important concept of curation crystal clear. If you are providing any kind of content in print or on the web, it's relevant. If you want to stay on the front edge of content creation and publishing, it's basic. I'm making this book mandatory reading for my epublishing circles"
ABOUT "THE FUTURE OF CONTENT" Futurist Gerd Leonhard has been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, with David Kusek, and Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience, he says. “I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media.”
This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.
Can't wait to see her new movie. "Honoured by Newsweek as one of the "Women Shaping the 21st Century," Tiffany Shlain is an award-winning filmmaker, founder of The Webby Awards and co-founded the International Academy of Digital Arts & Sciences. Her award-winning new feature documentary " Connected: An Autoblogography about Love, Death & Technology" premiered at Sundance 2011. Tiffany Shlain's keynote will be followed by a screening of "Connected: An autoblogography about Love, Death & Technology" (Official Selection 2011, Sundance Film Festival)"
From today's event in London, my latest slideshow on the future of 'monetizing' content - hopefully we will have a video soon, as well. In the meantime, check out my list of recommended videos in my last newsletter.
It was a pleasure to give a talk for my alma mater, Berklee College of Music, in Nashville (TN) yesterday, on the topic of monetizing music in a networked society (see the Facebook page). You can now browse the entire thing via Slideshare, below, or download the low-res PDF directly from here. Provided under creative commons attribution non-commercial license, as usual. Feel free to share and re-use.
Absolutely brilliant and fascinating stuff by one of my favorite thinkers (and a great influence on my own work), Kevin Kelly. This is one of his most concise talks and he really covers IT ALL in here so... be sure to spend 25 minutes on this video; it's well worth it.
Some key take-aways: "We used to be people of the book, now we are people of the screen. Now we have TV we read and books we watch. We are in the cloud, indeed, but now the cloud is looking back at us, too, and social reading results in social writing. Access not ownership is where all content is going (yes, you have heard that from me before, too:). Flows not pages. New generatives are the new value..."
Great stuff indeed. To download KK's slides go here (thanks to OReilly for making it all available, too!)
This is a nice, short video (8 Min 20 sec) that was recorded right before my presentation at ICTQatar, in Doha, on December 6, 2010. I cover various topics including what a futurist actually does, what my new company, The Futures Agency, does, where the music industry is going, what is happening as far as privacy is concerned, my thoughs on digital content piracy, and much more.
It didn't take long for the TedX NewStreet (London) people to put the videos online at the TedX Youtube channel - great! Unfortunately my own talk got started while the wireless microphone was still on 'mute' so for the first minute or so (while I am doing my introduction) the audio recording was quite bad.
Therefore, I edited the video and scrubbed those 60 seconds; the result is below (using my own GerdTube / Blip.TV channel *you can get the iTunes podcast feed here). The original TedX Youtube version is below, as well, as is the slideshow, from my previous post. I think I really touched on some very important issues here, and I would be delighted to hear your thoughts on them. Fire away via Twitter, or Facebook, or comment below. And spread the word. Thanks.
It was a great pleasure to speak at TedX New Street in London yesterday (tweet flow is here, btw) I was allotted the usual 18 Ted-minutes to speak about the future of intellectual property and copyright - a piece of cake! Here is my presentation, below - let me know how you like it. Hopefully we will have a video on Ted.com pretty soon, as well. If you want a quicky download (rather than the high-res slideshare version, below), you can try this low-res PDF: Future of IP and Copyright Gerd Leonhard Tedx London LOW RES
I had the great pleasure to be invited to speak at the Neuchatel International Film Festival (Switzerland), yesterday (July 7, 2010) during their Symposium on 'Imaging the Future'. I covered a lot of ground in my talk, ranging from how film / media consumers have changed, to mobility and the (r)evolution of new user interfaces, to the impact of social media, to crowd-funding to the art of getting and converting attention, to the link economy in the content industries, to next-generation business models in the creative sectors.
Below is the slideshow, the self-recorded video (we'll have a better take from the NIFF hopefully soon) and the audio version of my talk. Enjoy... and share;). You can download a lot more videos via my GerdTube channel on Blip.tv (incl. video podcast feed for iTunes). You can download the high-resolution PDF via Slideshare or just use this quick-low-res version: PDF: Future of Film Gerd Leonhard NIFF low res
Below is a short Youtube clip from my presentation at CMC Dublin, June 11, 2010 (more details. and the PDF etc, are here). I also recorded the event on my own Kodak Zi8 but am currently having some trouble converting it into flash, so right now you can only watch it on my GerdTube channel (Blip.tv) in Quicktime, or just download the whole 800MB from there.