MediaFuturist: Creativity

Julian Treasure at TDC: how sound is effecting us (video)

Great stuff here - a must watch from TDC2010. Found on, you guessed it, Twitter. Julian rocks!

Julian Treasure: The 4 ways sound affects us from LeftBrainAudio on Vimeo.

Posted by Gerd Leonhard at 1:23 PM in Cool people, Creativity, Future of Selling, Inspiring, Interesting, Must-watch, Realizations, Shopping2.0, Smart People, Videos I Like | Permalink | Comments (0) | TrackBack (0)

A must watch: full-length video of my talk on the Future of Communications and Social Media at NBS Brazil

Here is a real must-watch: a 90 minutes tour-de-force on pretty much anything you'd ever want to know on the Future of Communications, Marketing, Advertising, and (Social) Media. This presentation (and the event that was put on by the NBS agency who have also graciously provided this video recording) got a lot of attention in Sao Paulo and in the Brazilian media, so give it a whirl.

Future of Communication and Social Media: Gerd Leonhard at NBS Sao Paulo

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Posted by Gerd Leonhard at 1:24 PM in 21st Century Content Ecology, Advertising Trends, Announcements, Attention Economy, Best of Gerd, Branding, Brazil, BRIC, Consumer Insights, Creativity, Crossmedia, Crowdsourcing, Economic Egoism, Emerging Markets, End of Control, Friction is Fiction, Future of Advertising, Future of Agencies, Future of Business, Future of Content, Future of Media, Future of Money, Future of PR & Communications, Future of Selling, Inspiring, Leadership, Link Economy, Marketing2.0, mCommerce, Mobile, Mobile Advertising, Mobility, Must-watch, MY PRESENTATIONS, My speaking engagements, My videos, Open Is King, Open Network Economy, Print & Newspapers, Reading 2.0, Real-Time Web, Resources, Social Advertising, Social Media, Social Networks, Trends, Trust, TV, Twitter, Videos I Like | Permalink | Comments (0) | TrackBack (0)

The new Marketing is... Content

Test your Portuguese, below. Or look at my slideshow from last week's NBS event in Sao Paulo, Brazil on "The Future of Communications & Social Media" (video to follow!). Twitter stream from Sao Paulo's NBS event.

Posted by Gerd Leonhard at 5:48 PM in Advertising Trends, Bottom Lines, Branding, Brazil, BRIC, Conferences, Creativity, Future of Advertising, Future of PR & Communications, Gerd in the media, Good reads, In Portuguese, Link Economy, Marketing2.0, My speaking engagements | Permalink | Comments (0) | TrackBack (0)

Presentation: The Future of Communications and Social Media (NBS Sao Paulo)

Very excited to be here in Brazil - this is where the Future is happening - now. Here is my presentation from the NBS "Future of Communications & Social Media" Event in Sao Paulo, and a related video interview with Alexandre Matias. Update: quicker, lower-resolution PDF download (4.5MB): NBS Brazil Future of Communication LowRes

Future of Communication and Social Media: Gerd Leonhard at NBS Sao Paulo

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Posted by Gerd Leonhard at 4:18 AM in 21st Century Content Ecology, Advertising Trends, Branding, Brazil, BRIC, Broadband Culture, Content 2.0, Copyright, Creativity, Events, Friction is Fiction, Future of Advertising, Future of Business, Future of Journalism, Future of Media, Future of PR & Communications, Future of Selling, Link Economy, Marketing2.0, MY PRESENTATIONS, My speaking engagements, My videos | Permalink | Comments (2) | TrackBack (0)

Video: the Wired Magazine Tablet Application (Demo), my comments

Everyone in the content industry should watch this demo, below, of what the Wired guys are working on - it's fantastic food for thought; exciting stuff. And just gotta love Scott's Matrix-dude-like, gravely voice in beginning;). Well done, guys.

4 'IF' comments: 1) If the publishers can and will provide very addictive, immersive and interactive experiences at LITERALLY no-brainer prices or via bundled services (big 'if' here) 2) If the media companies and 'rights-holders' decide to get rid of all that crippling and legitimate user-insulting DRM and other technical protection models (remember, Protection is in the Business Model) 3) If the advertisers and brands are really going to fast-track their support for these kinds of new platforms 4) If everybody can finally resist the temptation to make this yet another 'walled garden' competition, albeit with prettier flowers....THEN indeed, we just may have something here. I'll be watching (+).

Posted by Gerd Leonhard at 3:34 PM in 21st Century Content Ecology, Apple, Apps, Books2.0, Branding, Content 2.0, Creativity, Crossmedia, Crucial Stuff, eBooks, Future of Advertising, Future of Books, Future of Content, Future of Journalism, iPhone, Magazine 2.0, Mobility, Monetizing Content, Print & Newspapers, Reading 2.0, Stuff I Love, TeleMedia, Trends, Videos I Like | Permalink | Comments (0) | TrackBack (0)

Media 2.0: open, mobile, social... and paid? Presentation at Mobile Monday Germany

I always enjoy the Mobile Monday events - great people that are keen to talk, learn and exchange the latest developments and ideas in the mobile space (my previous, Mobile Monday Amsterdam PDF is here or here btw, and the video is here). Update: the video from this event is now available on YouTube.

As promised, here, below, is my slideshow and PDF from today's gig in Munich, on the topic of "Media 2.0: Mobile, Social, Open...Free?". Enjoy. Share.

Media 2.0: Open, Mobile... and Paid? Gerd Leonhard at Mobile Monday / Kudos Awards in Munich

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Posted by Gerd Leonhard at 11:14 PM in 21st Century Content Ecology, Attention Economy, Consumer Insights, Content 2.0, Creativity, Digital Music, Economic Egoism, Future of Media, Marketing2.0, mCommerce, Mobility, MY PRESENTATIONS | Permalink | Comments (0) | TrackBack (0)

Nice bottom line by Hugh Macleod: "Bleed and Feed” (Gaping Void)

Hugh MacLeod is one of my favorite cartoonists that covers geeky web and technology stuff, over at Gapingvoid.com. Below is a quote from his blog that makes a ton of sense to me, so I wanted to share it with you.

He says that as a working artist, he divides his day into two parts: “Bleed and Feed”.

"The Bleed Part. Taking care of business. Doing work for my clients. Working on new Cube Grenade ideas etc. Trying to find new clients etc. Trying to get my bills paid etc etc.

The Feed Part. I go and make drawings for myself. Completely non-commercial. Often no more than doodling in my sketchbook. Just me and a pen, trying to feed my well. Often accompanied by a nice glass of red.

I try to do both every day. “Bleed” gets my morning and afternoons. “Feed” happens mostly after dinner, before bedtime.

Yeah, I guess this is a variation on The Sex & Cash Theory. It’s all good.

All successful artists “Bleed and Feed”, in their own way. The ones who don’t– who just try to do one or the other– tend to burn out rather quickly. That’s just Reality"

via gapingvoid.com