New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio

A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.

There are some quite juicy snippets in this interview, such as:

"In an truly digital society we probably don't need marketing as we know it"

"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"

"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"

This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting.  If you just want the audio track, here it is:

Gerd Leonhard TribeRadio Interview Jan 2012: Branding, SOPA et al

From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."

Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).

 

Tags:

• Gerd Leonhard
• Media Futurist
• The Futures Agency
• Future of Brands
• Brand Future
• Future of Business
• magnets or handcuffs
• From ego to eco
• SOPA
• #SOPA
• Stop On-line Privacy Act

Related articles

• "Facebook has a bright future," as long as it can stay "human and open," contends Gerd Leonhard,..." (futureof.biz)
• New video: about being a Futurist, the future of education (Interview) (mediafuturist.com)
• Gerd Leonhard: Mission 2012 are Green Futures. (thefuturesagency.com)
• TeleMedia Futures: Keynote Speaker and Futurist Gerd Leonhard... (thefuturesagency.com)
• About Facebook - and their upcoming IPO (io9 piece and nice infographic) (mediafuturist.com)
• Announcing my new Kindle book "The Future of Content" (mediafuturist.com)
• My new book is out: The Future of Content (Kindle only, $3.90) (futureof.biz)
• The Future of Digital - Eco NOT Ego (futureof.biz)
• Gerd Leonhard: New video: Visions of a Networked Future at ITU Telecom World (mediafuturist.com)

New video: Visions of a Networked Future at ITU Telecom World

Below is a 10-minute video excerpt from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.

This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here

You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.

More details on the other panelists

Gerd Leonhard, CEO, The Futures Agency
Rachel Armstrong, Senior TED Fellow, Senior Lecturer, University of Greenwich
Simon Torrance, Founder 2.0 Initiative, and Chief Executice Officer, STL Partners
Juliana Rotich, CEO, Ushahidi Inc.
Rohit Talwar, CEO, Fast Future

This is the audio-only version (right-click to save the MP3)

Gerd Leonhard Futurist at ITU Teleworld 2012

 

Related articles

• Presentations: Visions of a Networked Future TFA @ ITU Telecom World 26 October, Geneva (thefuturesagency.com)
• Join us in Geneva Oct 26: Visions of a Networked Future TFA @ ITU Telecom World 26 October, Geneva (futureof.biz)
• "Gerd Leonhard, author of The Future of Content and co-author of The Future of Music: "The..." (futureof.biz)
• The Future of Digital - Eco NOT Ego (futureof.biz)
• Announcing my new Kindle book "The Future of Content" (mediafuturist.com)
• emergentfutures: The Future Of Journalism Interesting... (futureof.biz)
• "This iPhone/iPod app is probably the best way to follow his work as it delivers pretty much his..." (futureof.biz)
• My new book is out: The Future of Content (Kindle only, $3.90) (futureof.biz)
• Futurist Conversations: The Future of Money (Ross Dawson & Gerd Leonhard Video) (mediafuturist.com)
• Gerd Leonhard: New futurist conversation with Ross Dawson: Open vs Closed Systems (video) (mediafuturist.com)

5* video: Kevin Kelly on the future of the Internet: screening, interacting, sharing, flowing, generating

Kevin Kelly is a major influence on my work, and this video from Wired's Network conference is one of his best. Dive in and you'll see why.  All of his books are worth reading, as well.

Related articles

• Kevin Kelly Answers Your Questions (interviews.slashdot.org)
• The Six Stages of Kevin Kelly (sashadichter.wordpress.com)
• "digital natives, those pesky millennials, the inadvertent micro-pirates of our cherished digital..." (futureof.biz)
• People of the Screen - and what it means (new video) (mediafuturist.com)
• Kevin Kelly's 7 Stages of Robot Replacement (boingboing.net)
• Kevin Kelly: The Futurist's Dilemma (konterkariert.tumblr.com)
• People of the Screen - not people of the book! Futurist & Keynote Speaker Gerd Leonhard (audio podcast) (gerdleonhard.typepad.com)

Great video by Tiffany Shlain: connected Creativity (MIPTV)

Can't wait to see her new movie. "Honoured by Newsweek as one of the "Women Shaping the 21st Century," Tiffany Shlain is an award-winning filmmaker, founder of The Webby Awards and co-founded the International Academy of Digital Arts & Sciences. Her award-winning new feature documentary " Connected: An Autoblogography about Love, Death & Technology" premiered at Sundance 2011.  Tiffany Shlain's keynote will be followed by a screening of "Connected: An autoblogography about Love, Death & Technology" (Official Selection 2011, Sundance Film Festival)"

New futurist conversation with Ross Dawson: Open vs Closed Systems (video)

Here is another episode from a series of videos I made with my friend and fellow futurist Ross Dawson, in Sydney, last month. Read his entire post here, and check out Ross's video channel here.  And be sure to visit GerdTube:)

Via Ross's post: "Here are a few of the points we make in the video:
* Many executives want to know whether and why they need to open up their business models and customer interactions
* Open systems are faster, more viral, have more innovation, and are more fun to work in
* Apple is the only prominent example of a closed system that is working well
* There is a long and gradual trend to open systems, but progress is rarely linear and it hasn’t shifted as fast as we may have expected
* Platforms and open source have been significant wins for open systems
* There is a battle between ecosystems – you want to be open within the space but compete with other ecosystems
* Android within the platform is open – arguably too open – yet it competes with other mobile platforms it in fact so has boundaries
* Being too open can make things slower to progress, for example with quality assurance issues
* The development of a highly interconnected world creates more need for open systems
* APIs have provided a huge boost to the Internet economy
* Google’s early move to expose APIs to many of its products provided the impetus for this to become standard practice across the net
* A key issue is the pace at which commercial organizations should open out their models
* Facebook has become more open over time due to customer pressure, however now that Google+ has provided a ready way to export personal profiles that changes the competitive landscape in social networks

Related articles

• Futurist conversations: Ross Dawson and Gerd Leonhard on Open vs Closed Systems (rossdawsonblog.com)
• Video conversation with fellow futurist Ross Dawson: what is the role of a futurist? (mediafuturist.com)
• Futurist Conversations: The Future of Money (Ross Dawson & Gerd Leonhard Video) (mediafuturist.com)
• Futurist conversation: Ross Dawson and Gerd Leonhard on the future of money (rossdawsonblog.com)
• Futurist conversation: Gerd Leonhard and Ross Dawson on the future of music (rossdawsonblog.com)

Watch this video: TOC 2011: Steve Rosenbaum on CURATION: Beyond The Buzzword

Very good stuff here on why Curation is so important: relevance over noise!!  Found via David Wesson.

Related articles

• Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event (slideshare.net)

Announcing GerdTube, a new video series. Today: Free & Freemium

A few weeks ago I went into a local studio and recorded about 15 new videos on my key topics and favorite memes.  In the coming few weeks, I will release them gradually, via my Youtube channel, my Blip.tv channel (which allows for downloads to iTunes), via the new FuturesAgency Youtube channel, and via Facebook; and I hope you will enjoy them. 

Here is the first one, on the perennial topic of "Free and Freemium" business models.

Related articles

• Some of my best interviews and related media coverage of my work (PDFs) (mediafuturist.com)
• Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event (slideshare.net)
• BBC NEWS: Spotify cuts back on free music (blogrunner.com)
• Gerd Leonhard: Anonymous or Transparent: Which Side Are You On? [INFOGRAPHIC] (via Summify) (mashable.com)

New video: 11-minute summary on the networked society (my presentation at Ericsson event, Mobile World Congress 2011)

I was invited to do the opening keynote at Ericsson's 'Shaping the Networked Society' event at this year's mobile world congress (MWC) in Barcelona, on February 14, 2011, see my blog at http://gerd.fm/i9Dh9I. Some of the topics I covered include the challenges and opportunities of convergence (TV-Web, Mobile-Fixed, real money - virtual money), new currencies and paying with facebook credits, companies becoming platforms not empires, what is beyond the current social media enthusiasm, the new paradigm of 'interaction before transaction', the tough but inevitabe switch from ownership to access (both in content / media as well as in general), the rise of the 'following paradigm', how the media and content industries are changing, and much more. 

Take a look and please spread the word if you like it.  Thanks.

Welcome to the Networked Society Gerd Leonhard MWC 2011

View more presentations from Gerd Leonhard

Youtube version

My video RSS feed via www.Gerdtube.net

Add to Miro

 

Related articles

• The Networked Society: a quick overview (Ericsson event at Mobile World Congress 2011) (mediafuturist.com)
• Must-watch video by Steven Johnson: where good ideas come from (mediafuturist.com)

New video: my talk at MidemNet Academy 2011 on Innovation: music industry learnings from other industries

This is a good one - loads of information in here, and pretty well recorded. More details and PDF with all slides, here. Enjoy and spread the word. Subscribe to my video RSS feed, here, if you want (download all videos directly to iTunes, watch on your iPod etc).

 

Related articles

• 2010 brings further decline in U.S. recorded music sales, time to face it: access will indeed replace copies. (mediafuturist.com)
• Three bits of bad news for the music business. And it's not improving (guardian.co.uk)

The Wikileads debate: Jaron Lanier's TheAtlantic piece (and some responses)

Recently, I have been thinking a lot about what my position on Wikileaks i.e. Cablegate should be. Some of the best - and also most  thought-provoking - insights have come from a recent, hotly contested piece on TheAtlantic.com, written by computer scientist, virtual reality pioneer and musician Jaron Lanier (who I have met once or twice in the past).

I am not sure I agree with everything that Jaron says (in fact, I don't -  I hope to publish my own take on these issues soon) but he makes some very valid points about openness and the future of the Internet that I think really merit our consideration and made me think, so I figured I should share them with you (all snippets are quotes from his piece, highlights are mine):

• "The Internet can and must be redesigned to reflect a more moderate and realistically human-centered philosophy...openness in itself, as the prime driver of events, doesn't lead to achievement or creativity.
• A sufficiently copious flood of data creates an illusion of omniscience, and that illusion can make you stupid. Another way to put this is that a lot of information made available over the internet encourages players to think as if they had a God's eye view, looking down on the whole system.
• To me, both right wing extremist leaks and Wikileaks are for the most part resurrections of old-fashioned vigilantism...vigilantism has always eroded trust and civility, but what's new online is the sterile imprimatur of a digital ideology that claims to offer automatic betterment. But if there's one lesson of history, it is that seeking power doesn't change the world. You need to change yourself along with the world. Civil disobedience is a spiritual discipline as much as anything else.
• You need to have a private sphere to be a person, or for that matter for anything creative to happen in any domain. This is the principle I described as "encapsulation" in You Are Not a Gadget.
• Imagine openness extrapolated to an extreme. What if we come to be able to read each other's thoughts? Then there would be no thoughts. Your head has to be different from mine if you are to be a person with something to say to me.
• I used to think that an open world would favor the honest and the true, and disfavor the schemers and the scammers. In moderation this idea has some value, but if privacy were to be vanquished, people would initially become dull, then incompetent, and then cease to exist. Hidden in the idea of radical openness is an allegiance to machines instead of people.
• I bring this up to say that asking whether secrets in the abstract are good or bad is ridiculous. A huge flow of data that one doesn't know how to interpret in context is either useless or worse than useless, if you let it impress you too much. A contextualized flow of data that answers a question you know how to ask can be invaluable. If we want to understand all the sides of an argument, we have to do more than copy files.
• Random leaking is no substitute for focused digging. The "everything must be free and open" ideal has nearly bankrupted the overseas news bureaus.
• Anarchy and dictatorship are entwined in eternal resonance. One never exists for long without turning to the other, and then back again. The only way out is structure, also known as democracy.
• We sanction secretive spheres in order to have our civilian sphere. We furthermore structure democracy so that the secretive spheres are contained and accountable to the civilian sphere, though that's not easy.
• There is certainly an ever-present danger of betrayal. Too much power can accrue to those we have sanctioned to hold confidences, and thus we find that keeping a democracy alive is hard, imperfect, and infuriating work. The flip side of responsibly held secrets, however, is trust.
• A perfectly open world, without secrets, would be a world without the need for trust, and therefore a world without trust. What a sad sterile place that would be: A perfect world for machines"

As an interesting antidote to Jaron, here is a response by Zeynep Tufekci (see her tweets here and her bio here) also via TheAtlantic.com, and my favorite quotes from that piece:

• "Lanier thus conflates the right to privacy of persons with the privilege of non-disclosure that states may sometimes exercise. Raising personhood in this context is irrelevant and dangerous.
• "I give you private information about corporations for free," SNL's Assange quipped, "And I'm a villain. Mark Zuckerberg gives your private information to corporations for money and he's the Man of the Year."
• In my talk about Wikileaks at the Personal Democracy Forum recently, I emphasized that we should not see information by itself as a change agent and that a glut of information, especially without context and political leverage, may not result in meaningful change. That, however, is not an argument for less information.
• During these past weeks, rather than a nerd takeover, I saw the crumbling of the facade of a flat, equal, open Internet and the revelation of an Internet which has corporate power occupying its key crossroads, ever-so-sensitive to any whiff of displeasure by the state. I saw an Internet in danger of becoming merely an interactive version of the television in terms of effective freedom of speech. Remember, the Internet did not create freedom of speech; in theory, we always had freedom of speech--it's just that it often went along with the freedom to be ignored. People had no access to the infrastructure to be heard. Until the Internet, the right to be heard was in most cases reserved to the governments, deep pockets, and corporate media. Before the Internet, trees fell in lonely forests.
• The real cause for concern is the emergence of an Internet in which arbitrary Terms-of-Service can be selectively employed by large corporations to boot content they dislike. What is worrisome is an Internet in which it is very easy to marginalize and choke information.
• What the Wikileaks furor shows us is that a dissent tax is emerging on the Internet.
• We don't have sufficiently-developed laws protecting us as our commons have moved to privately-owned spaces on the Internet. Lanier misses the fact that this is an issue of design, motive and choice.
• I reiterate that one does not need to be a fan of Wikileaks to reject the notion that rather than demand increased transparency and disclosure from institutions with power, we should trust them because trust is a human value. Going back to my starting point, it appears that Lanier is once again conflating human-to-human relations and human-institution relations and suggesting that the same principles should apply to them. A world in which humans don't trust each other is indeed cold and inhumane. A world in which we trust powerful institutions merely on principle is one where we abdicate our responsibilities as citizens and human beings..."

So what do you think?  Please comment below.

Update: check out this video: journalist John Pilger in conversation with Julian Assange

 

Related articles

• Jaron Lanier's Virtual Reality: Secrecy Is Good Because Secrecy Is Necessary (techdirt.com)
• Jaron Lanier's Virtual Reality (opendotdotdot.blogspot.com)
• The Internet is a public commons erected on private property (theatlantic.com)
• The bipolar Internet (johndcook.com)

New: Portuguese translation of my essay on Content 2.0: protection is in the business model

I am delighted to be able to share this brand-new translation with all my friends, tweeps and colleagues that speak Portuguese. The essay was kindly translated by Paula Neves, Analista de Marketing Digital at Approach (Brazil); be sure to visit her blog or Linkedin profile. 

Gerd Leonhard: Conteúdo 2.0:  ‘proteção’ está no modelo de negócio e não na tecnologia (pensamentos sobre o futuro da venda de conteúdo).

Download the PDF (1.8MB): Portuguese translation  The original, english version is here.  

Excerpt (download the PDF to read the whole thing, ie 6 pages):

 

Image by gleonhard via Flickr

Abastecido pelas agitações na indústria da música e, finalmente, com a transformação muito rápida dos livros para o formato digital, há bastante debate em torno do fato das pessoas compartilharem habitualmente isto é, redistribuírem conteúdo digital sem que os usuários paguem por isso. Como se pode monetizar o conteúdo se a cópia é gratuita? Essa pergunta é uma questão chave em todos os sentidos, seja com a música, com livros digitais, noticiários, editoração, TV ou filmes. Há o medo, claro, de que a partir do momento que um item digital foi comprado por uma pessoa, ele pode ser facilmente encaminhado para qualquer um se estiver num formato aberto, assim reduzindo significantemente a possibilidade de que outra pessoa pague dinheiro real por ele também (claro que o mesmo também é verídico para conteúdo digital supostamente trancado ou protegido – só demora um pouco mais). Não ter mais controle sobre a distribuição = não ter mais dinheiro. Certo?

Apesar do simples fato da GDD (Gestão de Direitos Digitais, ou Digital Rights Management em inglês) já ter se mostrado desastrosa no mundo da música digital (e agora já é praticamente o passado), medidas técnicas de proteção ainda vêm sendo investigadas como um método plausível de se garantir o pagamento, especialmente no efervescente setor dos eBooks. Isso me preocupa muito porque medidas técnicas de proteção são caras, atrapalham ou previnem a adoção em massa, encurtam ou matam o compartilhamento social, o que derrota o marketing usuário-usuário, normalmente limitam drasticamente o uso honesto, e são geralmente inúteis no combate aos piratas reais, isto é, os que têm intenções maldosas e criminosas de roubar conteúdo e vendê-lo para outros.

Não somente conteúdo – Contexto! A meu ver, o pensamento de que a distribuição de conteúdo tem de ser controlada para que haja qualquer forma razoável de pagamento é fundamentalmente equivocado por causa dessa percepção não-tão-futurista: numa economia aberta e enredada (nota: estou falando sobre hoje e não amanhã!) editores de conteúdo têm de oferecer seus bens de uma forma que não mais considere a distribuição como o fator central. Não deve-se vender (somente) o conteúdo (ou seja, meros 0s e 1s) e sim também o contexto, os valores agregados, os vários outros itens em torno do conteúdo. Venda o que não pode ser copiado.

A tendência irrefutável é que a janela de oportunidade de se ‘vender cópias’ (isto é, iTunes, música digital, Kindle, etc) está rapidamente fechando, pelo menos na maior parte dos países desenvolvidos. A próxima oportunidade, e já muito presente, está na venda do acesso e serviços de valor agregado, e no fornecimento de experiências ligadas ao conteúdo.

Image by gleonhard via Flickr

A partir do momento que abarcarmos que os usuários – as pessoas dantes conhecidas como consumidores – não podem ser reduzidas a meros ‘compradores de cópias’, poderemos investigar como eles gostariam de pagar por todo o resto também. Por exemplo, ao comprar um eBook os usuários não deveriam pagar meramente pela autorização da distribuição, ou seja, a cópia legítima das palavras, e sim também poderiam ganhar acesso a comentários altamente especializados, amigos e colegas que possam ler esse livro, avaliações, explicações, apresentações de slides, imagens, links, vídeos, referências cruzadas, conexões diretas com o autor ou o editor e assim por diante. Sim: conectar com fãs + motivos para comprar (como o Mike Masnich do Techdirt já resumiu sucintamente diversas vezes)....
 

Related articles

• Cool video trailer announcing my speaking gig in Doha / Qatar, December 6, 2010 (mediafuturist.com)
• The Future of Advertising: Gerd Leonhard at Adtech London 2010 (slideshare.net)
• Social Media (R)Evolution (Schwab Impact 2010) (slideshare.net)
• New video: 5 customer engagement trends by Gerd Leonhard (future of marketing) (mediafuturist.com)
• New video: my talk at TedX London: the future of intellectual property and copyright (mediafuturist.com)
• My guest post on the DDB blog: The Future of Marketing & Media - Data Is the New Oil (mediafuturist.com)

New video: my talk at TedX London: the future of intellectual property and copyright

It didn't take long for the TedX NewStreet (London) people to put the videos online at the TedX Youtube channel - great! Unfortunately my own talk got started while the wireless microphone was still on 'mute' so for the first minute or so (while I am doing my introduction) the audio recording was quite bad.

Therefore, I edited the video and scrubbed  those 60 seconds; the result is below (using my own GerdTube / Blip.TV channel  *you can get the iTunes podcast feed here). The original TedX Youtube version is below, as well, as is the slideshow, from my previous post. I think I really touched on some very important issues here, and I would be delighted to hear your thoughts on them. Fire away via Twitter, or Facebook, or comment below. And spread the word. Thanks.

The Future of IPR and Copyright (presentation at TedX NewStreet London)

View more presentations from Gerd Leonhard.

Related articles

• The Future of Intellectual Property & Copyright (presentation at TedXNewStreet, London) (mediafuturist.com)
• New video: 5 customer engagement trends by Gerd Leonhard (future of marketing) (mediafuturist.com)
• The Future of Advertising: Gerd Leonhard at Adtech London 2010 (slideshare.net)
• Egosystems become Ecosystems: the future of media, marketing and business (my presentation at DoLectures 2010) (mediafuturist.com)
• The Future of Advertising: Interaction before Transaction (AdTech London) (mediafuturist.com)
• Announcing my new company: The Futures Agency (TFA) (mediafuturist.com)
• INMA Ideas magazine feature: "The future of content in a connected economy" (mediafuturist.com)
• Gerd Leonhard: The Future of IPR and Copyright (presentation at TedX NewStreet London) (slideshare.net)
• TED Talks goes iPad (intomobile.com)

Nice new video: Music Like Water (by Ericsson 2020 Ideas)

I am honored to have the pleasure of working with Ericsson on a few of their pretty cool future-oriented activities, including the 2020 ideas project and the PressPausePlay movie. Here is what Ericsson says about the 2020 project:

"...Broadband connectivity and mobility are changing the way we live, the way we work, the way markets function, and the way societies operate. At Ericsson, we need to collaborate and get inspiration from people outside our business in order to adapt to these changes - people that take a stand, and that want to share and work together. which I think is just fabulous. In 2020 – Shaping Ideas, we ask 20 thinkers to share their view on the drivers of the future and how connectivity is changing the world. They describe a future where a growing population faces never before seen challenges and opportunities; where digital natives will shape their lives and the enterprises they work for, and where technology could create a global golden age...."

This quite snazzy video, below, was just released I believe, and it features me talking about one of my chief memes: the Future of Music and Music Like Water (a theme that I developed with my FutureOfMusic book co-writer Dave Kusek, but that originally goes back to David Bowie in the New York Times, see the picture above).

Naturally, there is a ton of stuff available online, on the Music Like Water riff, but if you want to start somewhere, check out my follow-up book Music 2.0 (free online / mobile version here), my MidemNet 2009 video "Compensation not Control", and my various slideshares on related topics, here (one of the best ones is 'making money with music when the copy is free')

 

 

Related articles by Zemanta

• The Future Music: mobile, video, social... and PAID? My presentation at CMC Dublin Event (mediafuturist.com)
• Ericsson Asks 20 Innovative Thinkers About the Year 2020 (video) (singularityhub.com)
• The Future of Music: mobile, social... paid? (slideshare.net)
• MusicNetwork Interview on the Music Business "The Future of the Future" (mediafuturist.com)
• Video: the Future of Music in a digital world (Dublin event) (mediafuturist.com)

My recent contribution to the INMA Ideas magazine: "The future of content in a connected economy"

In July, I was invited to do the cover story for the International NewsMedia Marketing Association (INMA) and the latest edition of their Idea Magazine (available to subscribers, here), on the topic of how to monetize content in a digital, networked and mobile world.  The magazine has now been published and INMA allowed me to publish my story on this blog, as well so.... here it is, as a PDF:  Download Gerd Leonhard INMA future of content. Enjoy and spread the word.

Related articles by Zemanta

• The Future of Film: My Talk at the Neuchatel International Film Festival (slides, video, audio) (mediafuturist.com)
• The Future of Music: mobile, social... paid? (slideshare.net)
• Complete video and audio from my appearance on Roda Viva / TV Cultura (Brazil), April 2010 (mediafuturist.com)

A must-watch short film: When Copyright Goes Bad

Last year, I was interviewed by Consumers International's Luke Upchurch for this really powerful film, during the 2009 TACD / Paris Accord meetings (see this presentation on the Future of Content), and a couple of snippets actually made it in here. Along with a few juicy snippets (incl. one by John Kennedy / IFPI), this film outlines the latest developments in this space really well - in fact, it's outright scary what is happening here - watch this movie!

To coincide with the second annual publication of Consumers International’s IP Watchlist, CI is launching this short online film, looking at the renegotiation of the relationship between copyright and consumers. This is a film about how copyright has become one of the most important consumer issues of the digital age; why corporate lobbying risks criminalising the actions of hundreds of thousands of people; and what the future holds for the fight for fairer copyright laws.  When Copyright Goes Bad is for anyone interested in how copyright is affecting consumers.

Apart from my 20 own seconds of micro-fame, the movie also features: Fred Von Lohmann - Electronic Frontier Foundation; Michael Geist - University of Ottawa Law School; Jim Killock - Open Rights Group; and Hank Shocklee - Co-founder of Public Enemy. @Shocklee @michaelgeist @sunil_abraham @eff

Please share, embed and pass on.

For a variety of film formats, blog commentary, language versions, additional footage and more, go here.

Related articles by Zemanta

• Gerd Leonhard: The Pirate Party UK Launches its 2010 Election Manifesto (pirateparty.org.uk)
• 21 ways in which Canada's copyright law is stronger than US copyright law (boingboing.net)
• Geist: Technology giants defend Canada's copyright law (thestar.com)
• Screw you, Internet? Digital Economy bill passes in the UK (arstechnica.com)