Think about it for a minute: Google knows our deepest secrets because we search with INTENTION - and in realtime, and often even in real-place (i.e. when using mobile devices) - for the things that matter to us - whether it is an upcoming trip or a disease that we are suffering from, or vexing problem we may have. Google knows all that stuff, and keeps it in their records (unless we take steps to delete it all... allegedly). Facebook, on the other hand, just knows what we SAY, what we share, what we purport to LIKE. That's also quite deep but... there is a big difference. Your thoughs? Browse my Privacy to Publicy links to read more
47 posts categorized "Crucial Stuff"
November 23, 2012
October 05, 2012
Webinar invitation: Privacy versus Publicy - the next 3 years. Public debate between Author Andrew Keen and Futurist Gerd Leonhard (October 26 2012)
Please join me for this debate - should be great fun. Andrew Keen - often called the Anti-Christ of Silicon Valley - is a long-time colleague of mine and even though we don't agree on a lot of things he puts forth about in his 2 most recent books (The Cult of the Amateur, and the newest Digital Vertigo) I respect his work a lot - don't miss this; sparks are sure to fly.
Attendance is limited to 100 people so sign up early (and be sure to log-in at least 20 mins before showtime:)
Privacy versus Publicy: the next 3 years. A public debate with Author Andrew Keen and Futurist Gerd Leonhard
Fri, Oct 26, 2012 6:00 PM - 7:00 PM CEST i.e. 12 noon EST, 9am PST, 11 pm Sinagpore etc
Gerd Leonhard aka MediaFuturist is a futurist, keynote speaker,
author and CEO of TheFuturesAgency, based in Switzerland. He is (mostly)
a proponent of what he calls 'The Networked Society', the SoLoMo
internet (social, local, mobile) and freemium business models; and
foresees great opportunities in the global empowerment of creators and
consumers powered by digital technology. His latest book is 'the future
of content and can be found on Amazon see http://www.gerd.fm/focbook
Andrew and Gerd will present some of their key insights for approx. 10-15 minutes each, and will then debate the most crucial issues such as what privacy means in a connected world, whether 'the crowds' are actually being empowered or not, what the future role of social media will be, what the true meaning of a networked society is, and what the media landscape will look like, in the future.
Get ready for some serious sparring - which will also involve the participants, both via messages and chat as well as via audio intervention (upon invitation only).
This seminar will be recorded - please be aware of this fact if you are invited to speak during the session. You can view some of the previous recordings here: http://gerd.fm/youtubewebi
This session is limited to 100 people so please sign up early; most importantly please log-in at least 30 mins prior to the starting time.
More about Andrew:
"Andrew Keen has found the off switch for Silicon Valley's reality
distortion field. With a cold eye and a cutting wit, he reveals the
grandiose claims of our new digital plutocrats to be little more than
self-serving cant. Digital Vertigo provides a timely and welcome reminder that having substance is more important than being transparent.
-- Nicholas Carr, author of The Shallows What the Internet Is Doing to Our Brains
More about Gerd Leonhard
http://www.gerdfuturist.com ... the canvas:)
The Future of Business blog http://www.futureof.biz/
March 20, 2012
Just found this via Ricoh Europe, in collaboration with The Economist (free PDF download, but requires email registration). This is a definitive MUST READ. Serious intel and stats here, and totally spot-on foresights.
January 14, 2012
New audio / video interview on the future of branding, business and the Internet (incl. some comments on SOPA), via TribeRadio
A few days ago, I did a fairly lengthy and deep skype interview with Toronto-based Marie Germain from Branding 2.0 (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending U.S. Stop Online Piracy Act), and media / content trends.
There are some quite juicy snippets in this interview, such as:
"In an truly digital society we probably don't need marketing as we know it"
"We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (i.e. INTERDEPENDENCE)"
"The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)"
This video uses an interesting format in that it is based on an audio track that was recorded on the phone, and superimposes some related images over it. Interesting. If you just want the audio track, here it is:
From the TribeRadio Youtube post: "World-renown futurist, Gerd Leonhard, in this interview speaks of the very serious challenges businesses and brands face; he offers solutions. On a more sombre note he exposes the ploys of controllers on internet freedom, SOPA to be clear. The Wall Street Journal acknowledges Gerd as one of the leading media futurists in the world. Powerful! Incisive! Gerd is simply delicious to the ears. Keynote Speaker, Founder of The Futures Agency, Advisor to top corporations and governments, author of five books, "The Future of Music", "Music 2.0", "The End of Control", "Friction is Fiction" and "The Future of Content". Gerd's background is in music; however, today he is a top game-changer, inspiring entrepreneurship and guiding us into a prodigious digital world. To reach the Host of Tribe Radio, Marie Germain: at her blog, http://Branding20.wordpress.com or her biz site, http://MarieGermain.com..."
Be sure to check out the other audio / video interviews on here channel as well, including Jeffrey Hayzlett ('Running the Gauntlet' book, former CMO of Kodak).
October 28, 2011
Below is a 10-minute video excerpt from a really interesting session at ITU Teleworld 2011 in Geneva yesterday, October 26, 2011. http://forum.world2011.itu.int/sessions/f17-storytelling-2-visions-of-a-netwo... has further details and the complete 86 minute video.
This Quickfire Storytelling session brings together some of the world's leading futurists (see below) to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video (which we shot ourselves using a Kodak HDCam and Sony bluetooth mic) shows the first 10 minutes i.e. Gerd's introduction, the 5 minute talk and brief discussion with the other speakers and the audience. Twitter buzz is here
You can download the 10MB PDF of my presentation (unfortunately, the slides are not visible in the video), here.
More details on the other panelists
Gerd Leonhard, CEO, The Futures Agency
Rachel Armstrong, Senior TED Fellow, Senior Lecturer, University of Greenwich
Simon Torrance, Founder 2.0 Initiative, and Chief Executice Officer, STL Partners
Juliana Rotich, CEO, Ushahidi Inc.
Rohit Talwar, CEO, Fast Future
This is the audio-only version (right-click to save the MP3)
October 23, 2011
5* video: Kevin Kelly on the future of the Internet: screening, interacting, sharing, flowing, generating
Kevin Kelly is a major influence on my work, and this video from Wired's Network conference is one of his best. Dive in and you'll see why. All of his books are worth reading, as well.
September 01, 2011
Can't wait to see her new movie. "Honoured by Newsweek as one of the "Women Shaping the 21st Century," Tiffany Shlain is an award-winning filmmaker, founder of The Webby Awards and co-founded the International Academy of Digital Arts & Sciences. Her award-winning new feature documentary " Connected: An Autoblogography about Love, Death & Technology" premiered at Sundance 2011. Tiffany Shlain's keynote will be followed by a screening of "Connected: An autoblogography about Love, Death & Technology" (Official Selection 2011, Sundance Film Festival)"
August 02, 2011
Here is another episode from a series of videos I made with my friend and fellow futurist Ross Dawson, in Sydney, last month. Read his entire post here, and check out Ross's video channel here. And be sure to visit GerdTube:)
Via Ross's post: "Here are a few of the points we make in the video:
* Many executives want to know whether and why they need to open up their business models and customer interactions
* Open systems are faster, more viral, have more innovation, and are more fun to work in
* Apple is the only prominent example of a closed system that is working well
* There is a long and gradual trend to open systems, but progress is rarely linear and it hasn’t shifted as fast as we may have expected
* Platforms and open source have been significant wins for open systems
* There is a battle between ecosystems – you want to be open within the space but compete with other ecosystems
* Android within the platform is open – arguably too open – yet it competes with other mobile platforms it in fact so has boundaries
* Being too open can make things slower to progress, for example with quality assurance issues
* The development of a highly interconnected world creates more need for open systems
* APIs have provided a huge boost to the Internet economy
* Google’s early move to expose APIs to many of its products provided the impetus for this to become standard practice across the net
* A key issue is the pace at which commercial organizations should open out their models
* Facebook has become more open over time due to customer pressure, however now that Google+ has provided a ready way to export personal profiles that changes the competitive landscape in social networks
July 06, 2011
Very good stuff here on why Curation is so important: relevance over noise!! Found via David Wesson.
June 22, 2011
A few weeks ago I went into a local studio and recorded about 15 new videos on my key topics and favorite memes. In the coming few weeks, I will release them gradually, via my Youtube channel, my Blip.tv channel (which allows for downloads to iTunes), via the new FuturesAgency Youtube channel, and via Facebook; and I hope you will enjoy them.
Here is the first one, on the perennial topic of "Free and Freemium" business models.
February 25, 2011
New video: 11-minute summary on the networked society (my presentation at Ericsson event, Mobile World Congress 2011)
I was invited to do the opening keynote at Ericsson's 'Shaping the Networked Society' event at this year's mobile world congress (MWC) in Barcelona, on February 14, 2011, see my blog at http://gerd.fm/i9Dh9I. Some of the topics I covered include the challenges and opportunities of convergence (TV-Web, Mobile-Fixed, real money - virtual money), new currencies and paying with facebook credits, companies becoming platforms not empires, what is beyond the current social media enthusiasm, the new paradigm of 'interaction before transaction', the tough but inevitabe switch from ownership to access (both in content / media as well as in general), the rise of the 'following paradigm', how the media and content industries are changing, and much more.
Take a look and please spread the word if you like it. Thanks.
My video RSS feed via www.Gerdtube.net
Add to Miro
February 09, 2011
December 30, 2010
Recently, I have been thinking a lot about what my position on Wikileaks i.e. Cablegate should be. Some of the best - and also most thought-provoking - insights have come from a recent, hotly contested piece on TheAtlantic.com, written by computer scientist, virtual reality pioneer and musician Jaron Lanier (who I have met once or twice in the past).
I am not sure I agree with everything that Jaron says (in fact, I don't - I hope to publish my own take on these issues soon) but he makes some very valid points about openness and the future of the Internet that I think really merit our consideration and made me think, so I figured I should share them with you (all snippets are quotes from his piece, highlights are mine):
- "The Internet can and must be redesigned to reflect a more moderate and realistically human-centered philosophy...openness in itself, as the prime driver of events, doesn't lead to achievement or creativity.
- A sufficiently copious flood of data creates an illusion of omniscience, and that illusion can make you stupid. Another way to put this is that a lot of information made available over the internet encourages players to think as if they had a God's eye view, looking down on the whole system.
- To me, both right wing extremist leaks and Wikileaks are for the most part resurrections of old-fashioned vigilantism...vigilantism has always eroded trust and civility, but what's new online is the sterile imprimatur of a digital ideology that claims to offer automatic betterment. But if there's one lesson of history, it is that seeking power doesn't change the world. You need to change yourself along with the world. Civil disobedience is a spiritual discipline as much as anything else.
- You need to have a private sphere to be a person, or for that matter for anything creative to happen in any domain. This is the principle I described as "encapsulation" in You Are Not a Gadget.
- Imagine openness extrapolated to an extreme. What if we come to be able to read each other's thoughts? Then there would be no thoughts. Your head has to be different from mine if you are to be a person with something to say to me.
- I used to think that an open world would favor the honest and the true, and disfavor the schemers and the scammers. In moderation this idea has some value, but if privacy were to be vanquished, people would initially become dull, then incompetent, and then cease to exist. Hidden in the idea of radical openness is an allegiance to machines instead of people.
- I bring this up to say that asking whether secrets in the abstract are good or bad is ridiculous. A huge flow of data that one doesn't know how to interpret in context is either useless or worse than useless, if you let it impress you too much. A contextualized flow of data that answers a question you know how to ask can be invaluable. If we want to understand all the sides of an argument, we have to do more than copy files.
- Random leaking is no substitute for focused digging. The "everything must be free and open" ideal has nearly bankrupted the overseas news bureaus.
- Anarchy and dictatorship are entwined in eternal resonance. One never exists for long without turning to the other, and then back again. The only way out is structure, also known as democracy.
- We sanction secretive spheres in order to have our civilian sphere. We furthermore structure democracy so that the secretive spheres are contained and accountable to the civilian sphere, though that's not easy.
- There is certainly an ever-present danger of betrayal. Too much power can accrue to those we have sanctioned to hold confidences, and thus we find that keeping a democracy alive is hard, imperfect, and infuriating work. The flip side of responsibly held secrets, however, is trust.
- A perfectly open world, without secrets, would be a world without the need for trust, and therefore a world without trust. What a sad sterile place that would be: A perfect world for machines"
- "Lanier thus conflates the right to privacy of persons with the privilege of non-disclosure that states may sometimes exercise. Raising personhood in this context is irrelevant and dangerous.
- "I give you private information about corporations for free," SNL's Assange quipped, "And I'm a villain. Mark Zuckerberg gives your private information to corporations for money and he's the Man of the Year."
- In my talk about Wikileaks at the Personal Democracy Forum recently, I emphasized that we should not see information by itself as a change agent and that a glut of information, especially without context and political leverage, may not result in meaningful change. That, however, is not an argument for less information.
- During these past weeks, rather than a nerd takeover, I saw the crumbling of the facade of a flat, equal, open Internet and the revelation of an Internet which has corporate power occupying its key crossroads, ever-so-sensitive to any whiff of displeasure by the state. I saw an Internet in danger of becoming merely an interactive version of the television in terms of effective freedom of speech. Remember, the Internet did not create freedom of speech; in theory, we always had freedom of speech--it's just that it often went along with the freedom to be ignored. People had no access to the infrastructure to be heard. Until the Internet, the right to be heard was in most cases reserved to the governments, deep pockets, and corporate media. Before the Internet, trees fell in lonely forests.
- The real cause for concern is the emergence of an Internet in which arbitrary Terms-of-Service can be selectively employed by large corporations to boot content they dislike. What is worrisome is an Internet in which it is very easy to marginalize and choke information.
- What the Wikileaks furor shows us is that a dissent tax is emerging on the Internet.
- We don't have sufficiently-developed laws protecting us as our commons have moved to privately-owned spaces on the Internet. Lanier misses the fact that this is an issue of design, motive and choice.
- I reiterate that one does not need to be a fan of Wikileaks to reject the notion that rather than demand increased transparency and disclosure from institutions with power, we should trust them because trust is a human value. Going back to my starting point, it appears that Lanier is once again conflating human-to-human relations and human-institution relations and suggesting that the same principles should apply to them. A world in which humans don't trust each other is indeed cold and inhumane. A world in which we trust powerful institutions merely on principle is one where we abdicate our responsibilities as citizens and human beings..."
So what do you think? Please comment below.
Update: check out this video: journalist John Pilger in conversation with Julian Assange
December 01, 2010
I am delighted to be able to share this brand-new translation with all my friends, tweeps and colleagues that speak Portuguese. The essay was kindly translated by Paula Neves, Analista de Marketing Digital at Approach (Brazil); be sure to visit her blog or Linkedin profile.
Gerd Leonhard: Conteúdo 2.0: ‘proteção’ está no modelo de negócio e não na tecnologia (pensamentos sobre o futuro da venda de conteúdo).
Excerpt (download the PDF to read the whole thing, ie 6 pages):
Image by gleonhard via Flickr
Abastecido pelas agitações na indústria da música e, finalmente, com a transformação muito rápida dos livros para o formato digital, há bastante debate em torno do fato das pessoas compartilharem habitualmente isto é, redistribuírem conteúdo digital sem que os usuários paguem por isso. Como se pode monetizar o conteúdo se a cópia é gratuita? Essa pergunta é uma questão chave em todos os sentidos, seja com a música, com livros digitais, noticiários, editoração, TV ou filmes. Há o medo, claro, de que a partir do momento que um item digital foi comprado por uma pessoa, ele pode ser facilmente encaminhado para qualquer um se estiver num formato aberto, assim reduzindo significantemente a possibilidade de que outra pessoa pague dinheiro real por ele também (claro que o mesmo também é verídico para conteúdo digital supostamente trancado ou protegido – só demora um pouco mais). Não ter mais controle sobre a distribuição = não ter mais dinheiro. Certo?
Apesar do simples fato da GDD (Gestão de Direitos Digitais, ou Digital Rights Management em inglês) já ter se mostrado desastrosa no mundo da música digital (e agora já é praticamente o passado), medidas técnicas de proteção ainda vêm sendo investigadas como um método plausível de se garantir o pagamento, especialmente no efervescente setor dos eBooks. Isso me preocupa muito porque medidas técnicas de proteção são caras, atrapalham ou previnem a adoção em massa, encurtam ou matam o compartilhamento social, o que derrota o marketing usuário-usuário, normalmente limitam drasticamente o uso honesto, e são geralmente inúteis no combate aos piratas reais, isto é, os que têm intenções maldosas e criminosas de roubar conteúdo e vendê-lo para outros.
Não somente conteúdo – Contexto! A meu ver, o pensamento de que a distribuição de conteúdo tem de ser controlada para que haja qualquer forma razoável de pagamento é fundamentalmente equivocado por causa dessa percepção não-tão-futurista: numa economia aberta e enredada (nota: estou falando sobre hoje e não amanhã!) editores de conteúdo têm de oferecer seus bens de uma forma que não mais considere a distribuição como o fator central. Não deve-se vender (somente) o conteúdo (ou seja, meros 0s e 1s) e sim também o contexto, os valores agregados, os vários outros itens em torno do conteúdo. Venda o que não pode ser copiado.
A tendência irrefutável é que a janela de oportunidade de se ‘vender cópias’ (isto é, iTunes, música digital, Kindle, etc) está rapidamente fechando, pelo menos na maior parte dos países desenvolvidos. A próxima oportunidade, e já muito presente, está na venda do acesso e serviços de valor agregado, e no fornecimento de experiências ligadas ao conteúdo.
Image by gleonhard via Flickr
A partir do momento que abarcarmos que os usuários – as pessoas dantes conhecidas como consumidores – não podem ser reduzidas a meros ‘compradores de cópias’, poderemos investigar como eles gostariam de pagar por todo o resto também. Por exemplo, ao comprar um eBook os usuários não deveriam pagar meramente pela autorização da distribuição, ou seja, a cópia legítima das palavras, e sim também poderiam ganhar acesso a comentários altamente especializados, amigos e colegas que possam ler esse livro, avaliações, explicações, apresentações de slides, imagens, links, vídeos, referências cruzadas, conexões diretas com o autor ou o editor e assim por diante. Sim: conectar com fãs + motivos para comprar (como o Mike Masnich do Techdirt já resumiu sucintamente diversas vezes)....
October 22, 2010
It didn't take long for the TedX NewStreet (London) people to put the videos online at the TedX Youtube channel - great! Unfortunately my own talk got started while the wireless microphone was still on 'mute' so for the first minute or so (while I am doing my introduction) the audio recording was quite bad.
Therefore, I edited the video and scrubbed those 60 seconds; the result is below (using my own GerdTube / Blip.TV channel *you can get the iTunes podcast feed here). The original TedX Youtube version is below, as well, as is the slideshow, from my previous post. I think I really touched on some very important issues here, and I would be delighted to hear your thoughts on them. Fire away via Twitter, or Facebook, or comment below. And spread the word. Thanks.